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Imagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…

The medical group spends $2000 on a marketing campaign, and as a result generates $10,000 in new revenue it has tracked as a result of th campaign. What is the return  on investment, for revenue generated to cost incurred?

To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Foodpanda and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Foodpanda in collecting information and forecasting demand?

Collecting and analyzing customer data is imperative to ensure growth and can help grocery stores predict shopping trends and buyer's habit?

CHOOSE THE BEST ANSWER. PLEASE ANSWER AS SOON AS POSSIBLE  1- What is the best need/benefit-oriented approach to defining a car?   Descriptions of a car's engine size and features   Outlining the warranty that comes with the car    Describing how it provides more efficient and reliable transportation    Showing the beautiful color and styling  2-  What is the best way for TWU to define their "market" in a marketing sense?   the location of their buildings    current and potential students    the faculty and staff delivering the product    the mix of programs they offer  3-   Which of the following is not recommended for a marketing plan?   Communicate the plan to appropriate managers.    Once you have a good plan in place, do not change it for at least a year.    Marketing plans should be creative.    Use common sense.  4-  Which of the following is not a current trend (described in book/class)?   Increasing consumer demands    Decreasing price sensitivity among consumers    Overall…

Related Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…

Business plan users measures a business and its growth by means of sales, thus statement of sales is a cru- cial part of your business plan. Sales forecasting is a pillar of your business plan but no wories it doesn' require complex equation. In sales forecast, what you needed is an educated guessing based on the pos- sible demand of your product. Below is the demand and supply of t-shirt among your competitors, analyze the figures in the table and discuss what it fries to imply in the box below. Historical Data Total Demond Supply: Competitor A Supply: Competitor Supply Competitor C Total Supply sold per year B sold per year sold per year Year 1 25,037 1110 1221 1343 3674 Year 2 29,540 1721 1843 1977 5541 Year 3 34,494 2825 2888 2966 8679

1.) Describe the process for building the customer scoring model. What would be the inputs? What kinds of data and business processes could potentially be brought into it to create a better scoring model? Course title: Business Analytics

As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following:   To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).

3. The practice of customer journey mapping has become a valuable part of the marketing process. The practice forces data collection, conversations and results to align the mental model. A shared vision is integral to reaching agreement on how to improve the customer experience. Define a customer journey and explain what the customer journey mapping process entails. Give a detailed example detailing how the marketing mix (4 P's) fits into the process.

THE THREE WAYS TO IDENTIFY AN OPPORTUNITY INCLUDE: a.Observing trends, conducting brainstorming sessions, and studying industry trade journals. b.Observing trends, solving a problem, and finding gaps in the marketplace. c.Studying industry trade journals, talking to consumers, and solving a problem. d.Reading books, solving a problem, and findings gaps in the marketplace

Subway Restaurant  (Sandwiches, Cookies, Drinks and etc.)   A. Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. Next, Describe a specific target market for this brand and discuss why they are the appropriate segment to target upon to. B. Elaborate what you think is the value proposition of Subway when it comes to its products or services.   You may perform additional research to understand more the company but in own words is the answer. Help me understand this pls.... Satisfactory answer means a helpful rating!

As a Sales Head for a consumer durable firm, you wish to have sales forecast trends based on past sales rendered. Briefly describe the methods of forecasting future demand on the basis of past sales.

3. Grow the customer, by studying their needs and providing solutions to them in the form of new products and services is considered an objective behind marketing activities. market offerings using financial resources of the organization

How is market intelligence used in marketing? O It is used to do media research OIt is used to do economic forecasting O It is used to define potential target markets and to determine how to reach them It is used to define a product and to determine how it should be packaged

Critical Thinking Are there any potential challengesthat could arise related to the use of customer lifetimevalue (CLV) as a means of determining the allocation ofresources to current or potential customer groups? Ifso, what might these challenges be?

Describe the concept of predictive analytics in CRM. How can predictive analytics be leveraged to anticipate customer behavior and improve marketing and sales strategies?

Which types of application one can prefer to use Bagging and boosting  methods for predictive analytics and how it can be used?

A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer want to produce a three (3) month sales forecast based on the data produced from the research. Write a report about the marketing research process and your findings. Your report should include: Describe the research design. Use the qualitative method: Netnography. For each give the following details: Participants i. Numbers, gender, age, how selected. Justify each Interviews i. How many, the setting & process, length of time. Justify each ii. Questions/discussions held related to the 4 objectives Ethical…

2. How does Amazon apply the CRM concept in maintaining a good customer relationship?

A retail company wants to analyse the effectiveness of its recent marketing campaign in driving customer engagement and sales. They have collected data on customer interactions, website traffic, and sales for the past three months. The objective is to determine the impact of the marketing campaign on customer engagement and sales and provide actionable insights for future marketing efforts.   A) How do you think the marketing campaign impacted customer engagement based on the data analysis? b) Which customer segment showed the highest increase in sales during the campaign period, and what factors might have contributed to this? C) What specific insights or trends did you identify in the data that can help the company improve its marketing strategies? d) If you oversaw the marketing campaign, what changes or adjustments would you make based on the data analysis results? e) How can the company leverage the findings from this analysis to enhance its future marketing efforts and increase…

An appliance store manager noted that weekly sales varied directly with the amount of money spent on advertisting. If last week's sales were $10,000 and $2,000 was spent on adverstising, what should sales be during a week that $1,200 was spent on advertising?

Describe further the difference of Subway Fast food resto from the competition. Please also select an attribute important to the consumers (you are also a customer) and elaborate why you use this product or avail this service. Provide a particular target market and elaborate why they are the appropriate segment to target to. Explain well if what you think is the value proposition of your chosen product or service.

The types of stories sellers can use with customers include: Group of answer choices compare and contrast stories, success stories, failure stories, a., b. c. above b. and c. above

Your client (SuperSpool) imports hand-spun wool yarns from Australia and New Zealand. They have very little market share as they just started their business in the summer of 2021. Their biggest competitor is ClassicYarn. They want to increase awareness of their great products with the goal of gaining market share in the U.S. To help develop your agency's recommendations, you want to execute a survey of people who design knitting and crocheting patterns for customized clothing using specialty yarns. Which of the following questions is probably the BEST to use? A)Do you prefer hand spun yarns and American made products? B) Yes or No: Do you think ClassicYarn is a socially responsible company? C) On a scale of one to five with five meaning you strongly agree and one meaning you strongly disagree, how important is it that yarns you buy are made in the U.S.A.? D) Given current supply chain issues, knowing ClassicYarn uses only fibers made in the U.S.A., would you agree its products are more…

1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size Services

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

. Choose an internet-based firm and: (i) Undertake a profile of their customer base using demand analysis; (ii) Undertake a profile of their marketing mix; (iii) Identify the values that underpin the brand.

I love being a Dad and I intend to capture my daughter’s life on some sort of permanent media. Specifically, I have chosen to use a Panasonic camera and have its film developed at Bryan Photo Studio. My choices to use the Panasonic camera and Picture Perfect Photo Studio represent choices based on:   a.Need b.Demand c.Affordability d.Want

marketing company is facing some issues with his new marketing strategy since the data he and his team gathered from surveys wasn’t compatible with the analysis tool they’re most comfortable using. Which of the following current issues in Data Warehousing best describes the given scenario? * The company cannot have access to the data. The data gathered by the company is unusable. The data gathered by the company is impossible to understand. The company cannot find the needed data. Which of the following is NOT a characteristic of a Data Warehouse? * A data warehouse is most often than not, normalized. All of the above are characteristics of a data warehouse. The data stored in a data warehouse is usually large. The data stored in a data warehouse came from sources, both inside and outside the organization.