Week 3 Discussion MARKETING STRATEGIES
.docx
keyboard_arrow_up
School
Ultimate Medical Academy, Tampa *
*We aren’t endorsed by this school
Course
MISC
Subject
Marketing
Date
Feb 20, 2024
Type
docx
Pages
3
Uploaded by ColonelWater730 on coursehero.com
Week 3 Discussion:
Marketing Strategies
As a health care manager, what strategies will you use to market your proposal?
Relate your answer to your proposal only. Be sure to tell the class what the CHA determined was needed, and what your proposal to solve (or help reduce) the need. Remember, the marketing strategies are the 4P strategies. Be specific. For example, under the 4P of "Product" there are four different strategies to choose from for the proposal.
As a health care manager, to market my proposal to establish and open three Behavioral Health facilities that provide treatment and preventive services to the Maricopa County community using the 4P Strategies. Maricopa County, Arizona CHA (Community Health Assessment) revealed a need for Mental Health Treatment and Services also Substance Abuse Prevention and Treatment. All of which has created a demand for behavioral health services and treatment in the community. My proposal to open three Behavioral Health facilities for treatment and prevention services will help raise awareness, provide education, inform individuals where support is offered, and promote community-based programs that address mental illness
and substance abuse issues. To successfully introduce my proposal to the hospital, can be done under the 4P ‘s Product, Place, and Promotion Strategies.
Product
-
Unique Selling Strategy
is a strategy used by an organization to establish and communicate what a product’s benefits are, that competitors cannot make or refuse to make. The USS involves identifying the unique features and benefits of the proposed solution and communicating how it can
meet the specific needs of customers. The Unique Selling Strategy:
Identifies the Dominant Need- by identifying the dominant need for
a behavioral health clinic and hospital and a rehabilitation center to provide inpatient and outpatient treatment services such as mental illnesses such as mental health, substance abuse disorders.
Defines the Target Audience- determines the specific group of individuals who require behavioral health services. Like individuals struggling with mental health issues, those addicted to substances, or anyone seeking support for behavioral problems.
Communicates Value Proposition- communicates how the proposed solution meets the specific needs of the target audience.
Place
- Inpatient, Outpatient, Virtual, and Convenient Locations are
strategies that are a company's marketing mix, that focuses on where the company sells its products so that they're easily available to the target market. Selling products in different place setting such as an Inpatient setting, which requires at least an overnight stay and is typically provided in hospitals. An Outpatient setting, a less than 24 hour stay in a health facility. Virtual setting using state-of-the-art technology distribution, that includes stores, both physical and online, and any other means by which the company
can reach customers.
The Place Strategy:
Inpatient-
a Behavioral Health Hospital can provide long term and short-term inpatient services for people who have a mental illness. People who are a danger to themselves or others, or who can no longer
be supported at home and need to be admitted to a BH hospital due to
severe mental health problems. Mental illnesses such as depression, schizophrenia, or organic mental illnesses such as dementia.
Outpatient-
adding an Outpatient Mental Health Clinic for individuals and families in the Maricopa County community, that offers an Intensive Outpatient Program (IOP). The IOP can help by providing services to those in the community who need treatment and preventive services for substance use disorders and co-occurring mental health disorders. By offering group therapy and life skills classes for those with mental health and substance abuse conditions, life stressors and crises, stress-related physical symptoms, and other health behaviors.
Virtual- using virtual visits such as telehealth enable clinical providers to trade virtual properties and services with members and patients to interact, socialize, and create group activities.
Convenient Locations- establishing and opening a Mental Health Clinic, Behavioral Health Hospital, and Substance Abuse Rehabilitation Center in the community. Offers BH and SA care and treatment
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
Related Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…
arrow_forward
Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?
arrow_forward
Q6a) Why are more and more firms using non-financial control measures in addition tothe traditional financial-based measures? What are some of the more commonlyused non-financial measures in assessing marketing performance? b) You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? c) The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each(d) Stouffer’s foods holds a commanding share of the…
arrow_forward
Scenario: Gravity Nightclub is interested in re-opening its doors to the public. Taking the
Marketing Concept Approach, it would like to find out what appeals to its target audience,
primarily individuals who are between the 18-34 age range. Given budget constraints, the
marketing director has a spend cap of $2,000,000 GYD and can only select one market
research method.
State reasons why Qualitative method is the best to use
arrow_forward
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
Questions
1. Provide a discussion on the 4P’s of the marketing mix for a product of your choice.
2. Determine the market segmentation for the product discussed in question 1 above.
arrow_forward
1. A detailed description of the clinical need seeking to address, including an overview of the related disease state and the existing solution landscape for Hypertension disease.
2. A review of the affected stakeholders, with an emphasis on which groups are influencers versus decision makers, along with a sum- mary of the market for the need (overview of the competition, key market segment(s), market size calculations, and a value estimate). Be sure to discuss what fraction of the target market segment is accessible with supporting evidence for Hypertension disease.
arrow_forward
Explain the importance of the marketing mix (4ps) and how should the companies manage this to success.
arrow_forward
A hotel runs several advertisements in the student newspaper of a localuniversity, promoting its Sunday brunch menu. The ads increase thenumber of people visiting its restaurant, but only slightly. Is thecampaign necessarily a failure? What other goals might the hotel havefor this advertising campaign?
arrow_forward
1. Analysis of Current Marketing Strategies (5 marks):
Choose a hospitality business (e.g., hotel, restaurant, travel agency) and
conduct an in-depth analysis of its current marketing strategies.
Evaluate the effectiveness of their current marketing efforts in reaching
their target audience and driving customer engagement.
Identify any strengths, weaknesses, opportunities, or threats in their
current marketing approach.
2. Development of Marketing Plan (10 marks):
Based on your analysis, develop a comprehensive marketing plan for the
chosen hospitality business.
Clearly outline the goals, target audience, positioning, and marketing
tactics to be employed.
Include a detailed timeline and budget for implementing the marketing
plan.
Justify your choices by explaining how they align with the business's
objectives and address the identified strengths, weaknesses,
opportunities, or threats.
3. Creativity and Innovation in Marketing Approach (5 marks):
Demonstrate creativity…
arrow_forward
Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnevv consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anevv version of the selected product
arrow_forward
Develop a response using the following to guide you:
Identify a product/service of your choice.
Provide the description of your product (at least 250 words) and market (at least 250 words).
Identify your segment, target market, and positioning strategy (at least 250 words).
Develop a SWOT analysis with at least four points for each dimension.
Develop a PESTLE analysis with at least four points for each dimension.
arrow_forward
3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…
arrow_forward
Question 1: Sweet Cookies is planning to launch a new line of cookies, but it’s little unsure of the market reaction. The new line of cookies has a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Assume that you are marketing researcher hired by the firm. Formulate the:
Management decision problem.
Marketing research problem and its components.
Research design.
arrow_forward
The marketing team of a regional airline company plans to launch a new
marketing campaign to draw more customers to its flights. Select the first
three planning steps the marketing team should take to begin the campaign:
O determine the target market, define purpose and objectives for IMC campaign,
set S.M.A.R.T. goals
select marketing methods and tools, determine the promotion mix, execute the
campaign
set S.M.A.R.T. goals, define the message, select marketing communications
methods and tools
arrow_forward
a. Explain hyphothesis between product quality and customer buying behaviour.
b. Explain hyphothesis between product price and customer buying behaviour.
c. Explain hyphothesis between product promotion and customer buying behaviour.
arrow_forward
● Describe the relationship between the target market and the 4 P’s
● If there was a weakness in the marketing plan outcome would you look to the 4 P’s for a possible solution?
arrow_forward
1.You are a new brand manager for a product line of Coach purses. You are considering the purchaseof customer data from a company that sells a large variety of women’s products online. In additionto the name, mailing address, and e-mail address of customers, the data provides an approximateestimate of customers’ annual income based on the zip code in which they live, census data, andthe highest level of education achieved. You could use the estimate of annual income to identifylikely purchasers of your high-end purses and use e-mail addresses to send e-mails announcing thenew product line and touting its many features. List the advantages and disadvantages of such amarketing strategy. Would you recommend this means of promotion in this instance? Why or whynot?
2. When asked about Google releasing personal information to law enforcement agencies, Google’sCEO Eric Schmidt told CNBC: “If you have something that you don’t want anyone to know, maybeyou shouldn’t be doing it in the first…
arrow_forward
Q1. Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a differentiation strategy to promote your product and create a competitive advantage.
Q2. Identify a new business that has emerged in your community or online in the past few years. Describe the company’s customer value-driven marketing strategy. Write a positioning statement for this business.
arrow_forward
Lee is ready to turn her marketing plan into action assignments. What phase of the marketing process is this considered?
Question 3 options:
a)
Control
b)
Evaluation
c)
Post audit
d)
Implementation
arrow_forward
Are these Dogs, Stars, Question mark or Cash Cows? Why?
BNSF
Duracell
Fruit of the Loom
Garan Incorporated
Justin Brands
Richline Group
See's Candies
Ben Bridge Jeweler
Berkshire Hathaway Energy Company
Nebraska Furniture Mart
Lubrizol Corporation
BoatU.S.
Marmon Holdings, Inc.
Borsheims Fine Jewelry
McLane Company
Brooks
MedPro Group
Note:-
Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.
Answer completely.
You will get up vote for sure.
arrow_forward
Problem 1: Identify three product or service categories other than books, video, and music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006), “Ch. 1: The Long Tail,â€Â pp. 15-26.  “Ch. 3: A Short History of the Long Tail,†pp. 41-51, “Ch. 4: The Three Forces of…
arrow_forward
Question 1: Apply the model of consumer decision making to the purchase behaviors shown by the Nike consumers.
Questions 2: Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning.
Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in better way.
Question 4: When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?
arrow_forward
1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE.
Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences.
(THREE reasonable factors that may interrupt customers’ experiences)
Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.
arrow_forward
How do you create a survey (primary data)? How do you draft a 1-page sample survey, with the survey should focus on whether the company has the right target market for Kibbles and Bits dog food? What kind of closed questions regarding the perceived market opportunity (e.g., is it worth the while?)? Or, open or closed questions on how to design a product to ensure its appeal to your target market (e.g., what should it do or look like to make it work?)? What are least 3 qualitative and 3 quantitative questions?
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- Related Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…arrow_forwardCreative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?arrow_forwardQ6a) Why are more and more firms using non-financial control measures in addition tothe traditional financial-based measures? What are some of the more commonlyused non-financial measures in assessing marketing performance? b) You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? c) The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each(d) Stouffer’s foods holds a commanding share of the…arrow_forward
- Scenario: Gravity Nightclub is interested in re-opening its doors to the public. Taking the Marketing Concept Approach, it would like to find out what appeals to its target audience, primarily individuals who are between the 18-34 age range. Given budget constraints, the marketing director has a spend cap of $2,000,000 GYD and can only select one market research method. State reasons why Qualitative method is the best to usearrow_forwardThe marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Questions 1. Provide a discussion on the 4P’s of the marketing mix for a product of your choice. 2. Determine the market segmentation for the product discussed in question 1 above.arrow_forward1. A detailed description of the clinical need seeking to address, including an overview of the related disease state and the existing solution landscape for Hypertension disease. 2. A review of the affected stakeholders, with an emphasis on which groups are influencers versus decision makers, along with a sum- mary of the market for the need (overview of the competition, key market segment(s), market size calculations, and a value estimate). Be sure to discuss what fraction of the target market segment is accessible with supporting evidence for Hypertension disease.arrow_forward
- Explain the importance of the marketing mix (4ps) and how should the companies manage this to success.arrow_forwardA hotel runs several advertisements in the student newspaper of a localuniversity, promoting its Sunday brunch menu. The ads increase thenumber of people visiting its restaurant, but only slightly. Is thecampaign necessarily a failure? What other goals might the hotel havefor this advertising campaign?arrow_forward1. Analysis of Current Marketing Strategies (5 marks): Choose a hospitality business (e.g., hotel, restaurant, travel agency) and conduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reaching their target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in their current marketing approach. 2. Development of Marketing Plan (10 marks): Based on your analysis, develop a comprehensive marketing plan for the chosen hospitality business. Clearly outline the goals, target audience, positioning, and marketing tactics to be employed. Include a detailed timeline and budget for implementing the marketing plan. Justify your choices by explaining how they align with the business's objectives and address the identified strengths, weaknesses, opportunities, or threats. 3. Creativity and Innovation in Marketing Approach (5 marks): Demonstrate creativity…arrow_forward
- Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnevv consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anevv version of the selected productarrow_forwardDevelop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.arrow_forward3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning