chpt 21

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Chapter 21 (Ethics) Study online at https://quizlet.com/_b21dwh 1. 1) Taking a more active, strategic role in corporate social responsibility is thought to benefit every one of these groups EXCEPT ________. B) competitors 2. 2) Procter & Gamble has made ________ a key component of the company's marketing strate- gies. C) brand purpose 3. 3) Which of these is NOT identified as a reason companies engage in prosocial activities and in- vest in corporate social responsibility? D) Maximizing social capital return for an- gel investors, the first group of investors to help launch the com- pany 4. 4) Which of these moves did Stonyfield Farm make to mitigate the environmental impact of its manufacturing operations? A) Offsetting its en- ergy usage with an equivalent investment in environmental pro- jects 5. 5) Which three elements make up the triple bot- tom line? C) People, planet, profit 6. 6) In addition to the environment and the mar- ketplace, the three-pronged approach of socially responsible marketing focuses on ________. D) the community 7. 7) ________ are all entities directly or indirectly influenced by the actions of the company, rather than just with shareholders, who actually own the firm. E) Stakeholders 8. 8) United Way focuses its efforts on programs that deliver ________ that benefit(s) specific commu- nities. D) measurable out- comes 9. 9) Corporate social responsibility has become a priority for many organizations and is ingrained in their business models. Answer: TRUE 1 / 12

Chapter 21 (Ethics) Study online at https://quizlet.com/_b21dwh 10. 10) The most admired—and most success- ful—companies in the world abide by high stan- dards of business and marketing conduct that dictate serving consumer interests as well as their own Answer: TRUE 11. 11) Raising the level of socially responsible mar- keting calls for a three-pronged approach that focuses on the community, the environment, and the marketplace. Answer: TRUE 12. 16) Healthy long-term growth requires marketers to satisfy a broad set of ________ and objectives. B) constituents 13. 17) In addition to creating value for the compa- ny, its customers, and its collaborators, corporate social responsibility involves creating value for ________. B) the community in which a company op- erates 14. 18) Which of these is NOT a domain in which community-based corporate social responsibility typically occurs? C) Promoting industry growth 15. 19) Which of these is NOT a focus of corporate social responsibility in the workplace? D) Community educa- tion 16. 20) Commitment to socially responsible causes is also likely to increase a company's ability to ________, motivate, and retain key employees. C) recruit 17. 21) Firms of Endearment, the term coined by Raj Sisodia, David Wolfe, and Jag Sheth, refers to companies that succeed in doing well ________. A) by doing good 18. 22) Which of these behaviors is NOT character- istic of senior management in well-loved compa- nies? B) Using themselves as examples of the re- wards of success 19. 2 / 12

Chapter 21 (Ethics) Study online at https://quizlet.com/_b21dwh 23) Which of these is NOT one of the core princi- ples of the Fair Trade foundation? C) Sustainable in- vestor returns 20. 24) Which of these terms has been used to ex- press worries about the negative consequences of cause marketing? B) Consumption phil- anthropy 21. 25) Corporate philanthropy influence consumers' opinions of a company in a variety of ways. Which of these is NOT one of the positive changes to a company's reputation that philanthropy can en- gender? C) Being perceived as more innovative 22. 26) A company's reputation for social responsi- bility can affect customers' ongoing relationship with the firm in all these ways EXCEPT ________. B) increased price sensitivity 23. 27) Bottom of the pyramid (BOP) refers to ________ D) the largest but poorest group of the world's population 24. 28) ________ adopts successful solutions devel- oped to meet the needs and constraints of a de- veloping market to create an inexpensive product that can be introduced as a cheaper alternative in developed markets. C) Reverse innovation 25. 29) When Nestlé repositioned its low-fat Maggi brand dried noodles—a popular, low-priced meal in rural Pakistan and India—as a budget-friendly health food in Australia and New Zealand, it was practicing ________. B) Reverse innovation 26. 30) ________ aims to further a cause and is not directly related to a particular business activity. A) Social marketing 27. 31) ________ entails a company taking a stand on an important-typically controversial-social, eco- nomic, environmental, or political issue. E) Brand activism 3 / 12

Chapter 21 (Ethics) Study online at https://quizlet.com/_b21dwh 28. 32) How has Nokia been able to maintain its mar- ket share lead in many developing economies while losing its lead in parts of the developed world? C) Low-cost products with the right function- ality 29. 33) What market research technique did Nokia use to determine which features to include in mo- bile phones aimed at the bottom of the pyramid market? A) Ethnography 30. 34) ________ blends corporate social responsibil- ity initiatives with marketing activities. B) Cause marketing 31. 35) Which of these is one of the reasons Tata's Nano car model did not succeed as hoped, even though it provided good value for low-income consumers looking to make the switch from scooters and motorcycles? A) The stigma at- tached to buying a "cheap" car 32. 36) Nike's decision to prominently feature former San Francisco 49ers quarterback Colin Kaeper- nick in support of his stance against police killings of Black Americans was an example of ________. E) brand activism 33. 37) Coca-Cola's collectible Polar Bear aluminum bottle in support of the World Wildlife Fund is an example of ________. C) social marketing 34. 38) Which of these is NOT an example of a social marketing initiative? B) Reducing regulato- ry burdens on manu- facturing 35. 39) When the Centers for Disease Control and Prevention promoted mask-wearing, social dis- tancing, and other steps to mitigate the spread of Covid-19, it was engaged in ________. C) social marketing 36. 40) Eyewear marker Luxottica's OneSight family of charitable vision-care programs, which provide D) cause marketing 4 / 12

Chapter 21 (Ethics) Study online at https://quizlet.com/_b21dwh free vision screenings, eye exams, and glasses to millions of needy people in North America and developing countries around the world, is an ex- ample of ________. 37. 41) How does the shoe firm TOMS use cause mar- keting? B) Donating a pair of shoes to needy chil- dren for every pair sold 38. 42) After Barnum's Animal Crackers launched a campaign to raise awareness of endangered species and to help protect the Asian tiger by issuing special-edition packaging and collabo- rating with the World Wildlife Fund, the Nabisco brand saw a "healthy lift in sales." This was an example of ________. A) cause marketing 39. 43) How does the PRODUCT(RED) campaign help in the global fight against AIDS, tuberculosis, and malaria? C) By donating profits from PROD- UCT(RED)-branded products 40. 44) Given the complexity of developing and imple- menting a successful social marketing campaign, organizations should ________. B) approach these campaigns in a sys- tematic and disci- plined fashion 41. 45) Companies that speak out against legislative efforts that they believe will suppress votes are engaging in ________. D) brand activism 42. 46) For-profit companies define value in monetary terms, whereas nonprofits define it in terms of ________. A) benefiting society 43. 47) Social marketing is similar to cause marketing in that both aim to ________. D) benefit the commu- nity in which the com- pany operates 5 / 12

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