American Express : A Global Service Company

David Jones Limited (DJS) is an Australian retailer tracing its origins back to 1838 when it first opened in Sydney to sell “the best and most exclusive goods” (DJS, 31 Oct. 2009). It has since expanded to become a national retail chain comprising of nearly 40 premium department stores. The subject of this analysis is a strategic business unit (SBU) that is playing an increasingly important role in the company’s future growth strategy; namely the provision of financial services. As the result of a strategic alliance with American Express (AMEX), DJS launched the David Jones American Express (DJA) card in 2008 (ASX Media Release, 20 February 2008). To effectively analyse the value proposition of this SBU and product it is important to

Bank of America thrives off of the premise that they are aiming to enhance the financial lives of their customers. Per the Code of Conduct, Bank of America believes in treating all of their customers equally; they claim to expand beyond expectations to deliver satisfactory customer service; they implement discipline to eliminate financial risks to customers; they pride themselves on acting responsibly; and they strive to help individuals to reach their full financial potential. This company enforces the belief that they honor their ethics fully. This includes making

American Express Company (NYSE: AXP), sometimes known as AmEx, is a diversified global financial services company headquartered in New York City. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler's cheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer. [1]

In the past there was no thing as overnight express delivery for packages or freight. Then the top 3 competitors in the delivery service industry that held 85% of the market were Airborne Express (AE), United Parcel Service (UPS) and Federal Express (FedEx) and, the remaining market share was among six second-tier companies. In the past few years, the express mail businesses had grown extremely fast due to the ability to provide and fulfill overnight shipping accompanied by next-morning delivery services for both individuals and businesses customers. By 1996, this segment of the expedited shipment delivery had grown to a $16-17 billion dollar industry business in the US alone.

American Express is one of the main organizations with a solid, worldwide nearness over the whole installments chain. They are the world 's biggest card backer, with premium system for high-spending card individuals. They handle a great many exchanges every day, and have accomplices that give business-building administrations to an overall trader base. With them having this level scale crosswise over installments gives them different chances to develop their business and drive advancement in the commercial center. It 's additionally a portal to a more extensive exhibit of administrations that further separate American Express. ("Our Company," n.d.)

Recently, American Express lost an antitrust suit when its rules were found to be anticompetitive because of not allowing merchants to promote other cards or offer certain discounts. Amex has charged the merchants higher fees than VISA and MasterCard. These fees are used to fund its rewards program as well as to provide the customers with other perks. In this regard Amex has contractual agreements with the merchants which prohibit them from steering the customers to the other cards (Sidel, 2015). As a judge ruled, these rules put an unlawful restraint on trade. Back in 2010, the Department of Justice had filed a lawsuit against the credit card company alleging that its merchant rules inhibit competition and raise the prices

Chase, like other banks, has sought to increase the methods of payment processing available to the general public and business clients. These products include debit cards, prepaid cards, smart cards, and credit cards. However, with convenience of easy credit, there is also increased risk that consumers will mismanage their financial resources and accumulate excessive debt. Banks make money from card products through interest payments and fees charged to consumers and transaction fees to companies that accept the credit- debit - cards. This helps in making

JPMorgan Chase & Co. is one of the world’s oldest, biggest and well-known financial institutions. With over 200 years of history, it has a significant and lengthy story to tell. Since their founding in New York in 1799, they have grown and succeeded by listening to their customers and also meeting their needs (“The History of JPMorgan Chase & Co.,” 2008). As a global financial services company with operations in over 50 countries, JPMorgan Chase & Co. combines two of the world’s foremost financial brands: Chase and J.P.Morgan. The firm is a leader in financial services for consumers, investment banking, commercial banking and small business, processing financial transactions, private equity, and asset management. (“The History of JPMorgan Chase

JPMorgan Chase is one of the leading global financial services with operations in over 50 countries. It serves millions of consumers and many of the worlds most prominent corporations and institutions. JPMorgan’s chase six major businesses are investment bank, Retail Financial Bank, Card Services, Commercial Banking, Treasury and Security Services, and Asset manager. Investment banking is what they offer their clients certain banking investment products and services in all major capital markets(change). Retail Financial Banking is when Chase helps meet the financial needs of consumers and businesses. Next, Card Services is what Chase offers their clients credit cards, debit, etc(expand more). Commercial Banking is like what you see out in the real world. JPMorgan Chase has branches to serve the

The quality and service experience the Discover provided is stability to effectively communicate with their customers. The most two important to things to stay competitive in the credit card industry is having the first new innovative ideal with in a business. Discover has recent introduce a new credit card called the Discover IT. A business should consist of using teamwork to build and creative environment where all members can be able to contribute their knowledge, skills and experience to solve problems with a company. Discover like to use there employee which are also there customer for feedback, so Discover know want the consumer want in a credit card The other most important critical for this company to stay competitive is always staying on top of new technology. Using soft skills with a company such as Adaptability to change Often time’s businesses tend to have growth, emerge and even globalize into large organization or use advance technology. Every individual must have the ability to change at Discover. Adaptability to change is life skill we encounter every day. It took a team of people at the Discover to come up with an innovative project. They had to understanding the process behind the idea of new card and also be able change from based on supply and demand with a company. Discover is just a Finance institution,

United states : BBVA compass announces a new card-issuing partnership with American express. (2015). MENA Report, Retrieved from https://libaccess.fdu.edu/login?url=http://search.proquest.com/docview/1655141861?accountid=10818

As most travel agencies websites, Amex Web page offered the customer the possibility to research for flight only, flight with hotel, or flight with hotel and car as well as special offers for their members on hotels, vacations packages, complimentary resort stays. The commercial catch of American Express is that the web site offers customers many products with incentives and rewards with the convenience of a unique card when the travel is booked with them. An internaut can wander through the site without being registered but needs to become an American Express member to look deeper into detailed pages. The future customer has the obligation to detain one American Express cards; the gold or platinum car has an annual fee of 75 dollars, fees that can be waived for the first year as a promotion, or the blue or blue-sky card obtainable without any annual fee. Carrying an Amex card offers customary benefits to the travelers on a large array of services such as offering a no deductible and a collision damage waiver when renting a car as well as benefits in case of accidental death or dismemberment coverage with a very small premium. The web site offers a convenient one stop for reservations, planning, and payment arrangements for prestige travel around the world.

American Express, also know as AMEX, is a global financial services company headquartered in New York City and founded in 1850. With 54,000 employees and a revenue of over 35 billion dollars American Express stands tall on the New York Stock Exchange (Sec.gov). American Express is best known for it’s credit cards, which make up about twenty-five percent of total dollar volume in credit card transactions in The United States of America (Reviews.greatplacetowork.com). American Express’ goal is to maintain a leading and almost elite reputation with as many qualified card holders as possible. American Express does this by concentrating on the customer’s experience and branding that experience. American Express’ key components in maintaining and further exceling into this goal includes focusing on their human recourses, social responsibility, and marketing techniques.

American Express has plans to establish some more companies in other parts of the world which compares with the recommendations offered for the next three years, since it is recommended that the organization should establish other branches in different areas with an aim of attracting a large market share. The recommendation of advertising also compare with that of American Express since they have a plan to identify online services to attract many customers. American Express also considers partnership with other organizations which will

The American Express is currently headquartered in the building called three world financial centres, in New York, United Stated of