Essay on As Fashion Merchandiser

3. What new retail concepts can you identify? How might you learn about more? What strategies do you suggest for learning about new retail concepts?

Style, quality and price are some of the most significant competitive factors in the industry. Merchandise mix, brands, service, loyalty programs, credit availability, and customer experience and convenience are also key competitive factors. Primary competitors are traditional department stores, upscale mass merchandisers, off-price retailers, specialty stores, internet and catalog businesses and retail commerce. Specific competitors vary from market to market by include the following: Target, Nordstrom, The Gap, Walmart, Macy’s Inc., J.C. Penny, L Brands, Inc., Ross Stores, Inc., the TJX Companies Inc., and Bed Bath and Beyond Inc.

Are the managers at Wyant & Wheeler justified in firing Andrew? What set of criteria would you use to arrive at this decision?

Toms has expanded its product mix significantly since the company began in 2006. They have always been keeping an eye on what their target market was interested in and catering the products to fit what

Macy’s is a particularly famous department store and they want that efficiency to continue for the future; however, the decreased sale rate is making them lose the amount of money they need to continue with a successful business (scarcity). The ‘invisible hand’ interpretation that business have that was discussed in class is what Macy’s is going through at the moment. People are entering the store and they aren’t buying anything. Macy’s decided to lower the prices of products and cut jobs. The company’s chairman and chief executive says, “Consistent with the lower end out guidance, we anticipated sales would be stronger,” Terry J. Lundgren worriedly

However, in the past three years sales have been down and the company is suffering. The women’s clothing industry has

In order to become more aware of the competitive nature of the retail environment, our group conducted a competitive analysis over three different retail stores. In order to see a difference between stores, we knew we would analyze one discount/mass store, one department store, and one specialty store. From there, we chose one classification of products to analyze: women’s cropped workout leggings. We then graded this classification of products on multiple topics including: presentation of product, service, depth of assortment, location of store, shopability of classification, promotion/marketing of product, price of products and product pricing, return policy, and website. For grading purposes, we assigned each topic a score from one to five,

The runway, cameras, models and lights are enough to intoxicate anyone. But, fashion is about more than being part of the latest trendy fashion show. It's about putting great ideas on people. The fashion industry has many jobs and many levels. For example, there's the latest hot Italian designer and there the designer who sells out by moving clothes to the local budget-friendly department store.

“Blank” Retails have been the leader department store in our city since 1930 and throughout the years we have gone through up and downs as an organization. unfortunately the latest competition has got the best of us, our sales have decrease dramatically and as we have feared and after giving it sometime and a lot of thought we are regretting to inform all of our loyal employees, that we have decided to go out of business we tried our best to prevent this from happening but the last day is expected to be January 1st 2017.We understand this news comes as a shock to everyone, but just like our employees have been extremely faithful and patient with us we would like to return the same treatment.

So far APP has been successful as a retention and acquisition strategy. From 1992 to 1996 Tweeter 's core customer market share has grown from 19.6% to 25.2% (Appendix 8 Tweeter). By contrast with the exception of Circuit city (Appendix 10 Circuit city) over the same period the market share for this class of customer has increased by a smaller percentage (Appendix 9 Lechmere) or actually declined (Appendix 11 Other retailers). Since Tweeter has retained its customers and acquired more customers over the years I would say the strategy is applicable and successful for both functions.

Today, being politically correct is the norm. Whether its talking about hair or where we’re from–our gender to party costumes to ‘triggers’ in general–the PC culture has found its way into every aspect of our lives. So when we toss high fashion into the PC arena, we shouldn’t be opposed or even surprised to acknowledge how it too, is influenced by the current political climate. High fashion has been traditionally and notoriously dominated by white men in brands like Louis Vuitton, Gucci, Dior, Burberry…the list goes on.

1. Which of these retailers do you think is most effective and attractive and why?

I am very interested in the retail apparel industry so I interviewed an entrepreneur who is in this field. She is Natasha McKnight who owns a boutique named Sapphire Nine in Hollidaysburg. It is around twenty-five minutes drive from Altoona Ivyside campus. Natasha was new in that she opened the store in August this year.

Thomas Money Service Inc. established in 1940 with the intent of providing small loans for household needs. The success of the company has led them to expand their services which include business loans, business acquisition financing, and commercial real estate loans. In 1946 Thomas merged with a company that specialized in equipment financing called Future Growth Inc. This merger, although was a risky move was a proven success for The company as they became a competitive company in forestry and construction industry with an advantage in the market. For over 67 years, the company has seen continual growth and financial success. Because of the current economic conditions this past year the company

3. Why did he prefer retail stores as his placement for sales growth versus direct marketing?