preview

Barrows Consumer Products Essay

Decent Essays

Barrows Consumer Products 1) What are some of the factors causing the problems in measuring performance in the Southeast Asia sector? Comparing the performance of divisions operating in different countries is difficult due to legal, political, social, economic and currency differences. Additionally companies in different countries may adopt different accounting standards, which makes the financial statement not comparable. Calculation on ROI, RI and EVA for subunits that operate in different countries needs to be adjusted for differences in inflation and changes in the exchange rates. Barrows currently uses two primary performance measures, Profit and ROI, for its established divisions in the U.S., Canada, Europe and Japan. It is …show more content…

Data unavailability also causes problem in performance measurement. Indonesia, instead of Viet Nam, got sales credit when products were supplied from Indonesia warehouses to Viet Nam customers. But solid quantitative measure of such shipments is not available. Finally, the difficulty in quantifying non-financial performance also contributes to the complexity of performance measurement. The innovative approach Viet Nam developed to cut distribution costs also benefited Indonesia and Philippines. But it is not straightforward to incorporate the benefit of such innovation into performance measurement. 2) Rank the three countries using each of the following measures of performance: Profit, ROI and EVA | Indonesia | Philippines | Viet Nam | Profit (Op Income) | 2950 | 1680 | 30 | Beg Year Total Assets | 7200 | 4000 | 1880 | ROI (Barrows Definition)Op Income/ Beg yr tot Assets | 41% | 42% | 1.60% | EVA using beg of yr data* | 216 | 359.2 | -69 | * See EVA calculation at the attached spreadsheet. Advertising Expenses are capitalized and amortized over 3 years using straight line method. See amortization schedule According to the above calculations, here are the rankings: By profit: Indonesia > Philippines > Viet Nam By ROI: Philippines > Indonesia > Viet Nam By EVA: Philippines > Indonesia > Viet Nam 3) Write a one paragraph memo to Ms.

Get Access