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Buisness Plan: Truckin Around Essay

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1.0 Executive summary

1.1 Description

Our business hires out vehicles to people for a short or long period of time depending on their circumstances. Our goal is to have qualified drivers for each vehicle and also have a large variety of vehicles for our customers from road trains, crane trucks, tippers and moving trucks. You can come to us or we can deliver the trucks to you. Our target is to have Every Truck for Every Occasion. 1.2 Objectives

The objectives Truckin around will achieve in the next three years:
• The construction of a unique, upmarket hiring place with friendly people and excellent service.
• To create a reputation for the name and service provided by ‘Truckin around’.
• To create unique advertisement …show more content…

We provide a service which works on strong rapports with our customers, which triggers repeat service.

3.1 –Competitors
Other truck hire businesses are:
• Kennards Hire Truck and Car Rental
They hire: Furniture vans, hiab crane, tabletop and tip trucks, vans, crewcabs and Utes.
Kennards Truck Renal has mid-week rates available on 3 tonne vans. Competitive long term rates for all vehicles. Moving aids available including tailgate loaders. Hand trolleys, piano dollies, lifting straps and furniture pads.
• Budget Truck Rentals
They hire: Trays, vans and Tautliners up to 12 tonne, prime movers, refrigerated vans, 4wd, moving trucks and also Utes you can drive with a car licence.
Moving accessories available including boxers, ropes and trolleys.
• National Truck Hire
They hire: Prime movers, taunt liners, water trucks, skels, refrigerated vans, delivery vans and moving vans.

Positives
• Good customer service giving them the satisfaction and repeated clients.
• Giving customers a deal, like we will beat any price.
• We deliver the trucks, or you can pick them up.
• We will advertise our business through web pages, signs, local news papers and more.
Negatives:
• There is only one Truckin Around business and that’s us in Jimboomba for now.
• Truckin Around cannot hire people trucks without a licence, and for some of our trucks we need a truck licence.

3.2 –Marketing strategies /activities
Our Truckin Around

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