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Business Strategy Game

Better Essays

(A)
ADIDAZ | Business Strategy Game | Year 18-21 Operations Report | Group Members: | Nivejan Gunaratnam, President Finance | | Tim Calaiezzi, Vice-President Marketing | | Carl Dela Rosa, Vice-President Accounting | | Rahul Saggar, Vice-President Finance | | Natercia Cordeiro, Vice-President Human Resources | Administrator: | Brian Kasta | Date: | Monday. March.18. 2013 | | |

TABLE OF CONTENTS
I Executive Summary

II Finance
Situation Analysis:
Past Financial results globally
Past Financial results by region
Objectives
Strategies

III Marketing
Situation Analysis:
Global sales and market share
Sales and market share by region
Objectives
Strategies

IV Private Label Operations …show more content…

* Increase internet market share by 10.1% from year 17 to 18. * High celebrity appeal in each region. (Oprah Letterman and Kobioshi Jones) * Above average market share in the internet segment in all four regions. * Above average retailor support in all four regions of operations. * Increased earnings per share ($2.64 increase of $0.78 from year 17). * Increased return on equity (8.9 increases of 2.4 from year 17). * Increased stock price ($30.58 increase of $9.12). * Increase credit rating from a C+ to B in year 18. * Current ratio of 3.53 shows that Adidaz is in a healthy situation and has the ability to pay off future debt. (Increase of 0.45). * Day’s inventory held 52 days (decrease of 26 days). * Increased net profit ($20,590 increase of $3,997). * Low reject rate (3.9 which is 0.7 less than the industry average). * Total manufacturing cost 21.04 0.25 lower than industry average. * Obtained private label bid for the Europe/Africa region (593 pairs). * Cash on hand $19,847 (first time). * Adidaz has at least 24% Market share of internet segment in all 4 regions in year 18 all increases from year 17. * Above average market share in wholesale market in the North American * Above average advertising spending in North America and Europe Africa. * Above average retail support in all 4 regions in wholesale market.
Weakness
* Below

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