Case Study : Apple Inc. Essay

Revenues are recognized in a net basis and only commissions they retain from each sale are reflected under the company’s financial statements.

They created Apple on April 1, 1976, and in 1987 the Macintosh came out, and then the company grew and grew (Jones, 2008). On June 29, 2007, the first iPhone came out and revolutionized the world of mobile communication (Jones). The iPhone created global publicity for Apple and cemented their reputation as a very innovative company (Jones). Throughout the years, iPhones have evolved tremendously. Three years after the original iPhone was released, the iPhone 4 made its debut on the world (Sunga, 2013). The improvements that Apple made during this time were significant, but they did not stop there. They continued to make six more models, improving them each time. The iPhone 6 and 6 Plus recently came out on September 19th, 2014 with a bigger screen and more advanced technology than ever before.

New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.

The supplier group’s products are differentiated or it has built up switching costs for the buyer

Based in Cupertino, California, Apple Inc. has become one of the titans of the technological industry in the 39 years since it was created in the spring of 1976. This growing company employees over 115,000 people and has 450 retail stores in 16 different countries. With an annual revenue of $233 billion in 2015 Apple Inc. is the most prosperous technological company in the world. Along with its many retail locations Apple also runs the online Apple Store making it a truly global brand. Over the years Apple has expanded their product line; in its infancy the company specialized in personal computers but more recently the main product line is phones and tablets. Apple’s other significant products include computer software and other consumer electronics (iPod, Apple Watch, and Apple computers).

This research portfolio is about Apple Inc., a multinational company that has many operating locations in the world, such as China, Taiwan, Japan, Ireland, Europe, Australia and so on. This paper will focus on Apple 's background information, its global operations and lastly, its employees and suppliers that help with the success of its daily operations.

On September 19, 2014 Apple presented the biggest thing to happen to the iPhone since the first iPhone, the release of the iPhone 6. The iPhone 6 absolutely shines over all smartphones on the market. Apple is and has always been one step ahead of other leading cell phone brands like: Motorola, LG, and Blackberry. According to Statista, “The iPhone is the top-selling individual phone of any kind in the U.S., with sales of the brand reaching 500 million in March 2014 since it the first generation iPhone was released in June 2007” (Percentage). With this new useful and helpful piece of technology, life for its users is much easier. Also, with the long lasting battery life, more innovative technology, and new sleek look of the body, Apple has outdone themselves with the criteria of a great smartphone. The iPhone 6 is very useful for its users and exemplifies all the basic criteria for a good smart phone: long lasting battery life, strong durability, and great visual display.

Many years ago people will think apple is a fruit. Nowadays, when people talking about Apple, we will think they are talking about Apple products. Apple Inc. is a famous company in creating new products and launching innovative technology. It leads the word to a new technology on many kinds of electronic products, and creates many kinds of products such as cell phone, portable computer, table computer, media player, and monitor. Apple during many times leadership change, they found their market position finally. Steve Jobs’s uses great business strategy lead the Apple Company to accomplish their innovative products launched. I-phone and I-pod create a remarkable successful, sales related to iPhone and the iPod represented

1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving?

iPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or pe ople who want entertainment on the go. Apples target segments consist of profess ionals, students, corporate users, entrepreneurs, and health care workers. Curre ntly, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared with general phone mar ket. The market will rapidly increase in coming years due to lower prices and gr eater power. SWOT Analysis Strengths Innovative – The iPhone has an innovative touch screen that is patented and unma tched by any other mobile product today. It also has many functions of other mob ile products all in one device. Compatibility –The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. Th e iPhone is also compatible with many Mac OS software tools. Mac OS compatibilit y means that the iPhone has limitless potential for upgradeability. Ease-of-Use – The all-new touch screen interface making operations extremely int uitive. It is radically different from those of other phones or PDAs that recogn izes multi finger gestures, just as the human hand normally behaves. The Mac OS X application imbedded into the iPhone assures users will easily recognize what they can do Brand awareness –

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

The mobile phone industry, like the Internet, is one of the fastest and ever developing industries. Since 1994, the production of cell phones has increased from 24 million to 182 million in wireless phone. The market of cell phones in the United States is constantly increasing and the 162 million users will increase in the next few years. . This tremendous increase is due to the current and ongoing development of technology and innovation in perfecting the cell phone. Throughout the history of the mobile phone industries collaborate with each other in order to stay successful in this fast changing field.

In 2007, Jobs invented the iPhone, a user friendly smart phone, which launched the smart phone market as we know it today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. Although, other competitors are producing smart phones, Apple still continues to be successful when it comes to sales. For instance, Apple’s new iPhone 5S models sold more than 9 million units in their first weekend, and the company has earned praise for

Goal: to recognize and identify a marketing problem of the organization, collect and interpret information available through consumers, analyze external and internal environment, as well as defining main competitors, researching the market share of the company, identify existing problems.

Apple Inc is popular in the computer technology word; Apple Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Slind). Based in my researchable Apple Inc is the biggest company in the entire word. It is therefore important to define strategic management, according to (Certo, Peter & Ottensmeyer) , strategic managements is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have or successful strategic management plan, the mangers