1.0 INTRODUCTION Operations management refers to the administration of business practices to create the highest level of efficiency possible within an organization. Operations management is concerned with converting materials and labor into goods and services as possible to maximize the profit of an organization and also to meet customer requirements. Our group chooses to study the operations management that is adopted in AOM Food Industries. Our study will include many scopes such as the competitive advantage of the company, human resources, quality management, quality management, process, technology and capacity, facilities and many more. 2.0 COMPANY BACKGROUND Grandeur Chocolate @ AOM Food Industries was built on April 5th, 2007 and founded by a couple of husband and wife, Mrs. Aimilia Omar and Mr. Tengku Muazam Kamal. As a start, they made the chocolate at their house in a small volume and a moderate level. Along in their business at that time, …show more content…
For chocolate production, it already sold to seven states in Malaysia and they also got request from Brunei and Singapore. Word “Grandeur” was chosen because it reflects something special and extraordinary. Besides that, it has a universal feeling apart from being catchy with all in the society, right from children to adults. The main ingredients of Grandeur chocolates are the pure cocoa fats produced by the Malaysia Cocoa Board, an agency under the Plantation Industries and Commodities Ministry. The hand-made chocolates are in various forms and flavors. Among them are the chocolate that contains milk, hazel nuts and almonds apart that which have mint, orange, strawberry, lemon, durian, blue berry and coffee. There are also versions of Grandeur Chocolate in the market. They are Grandeur Premium made from pure chocolate and Grandeur Life made from compound chocolate, which is chocolate added with fats and
Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While
The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong
Haigh’s Chocolates represent their luxury brand by offering a premium product at store locations in heritage listed or architecturally significant buildings in CBDs which are having good quality interiors and
Haigh’s Chocolate provides quality products and service throughout Australia and make sure to produce only the best raw materials from
Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was
There is a high bargaining power of suppliers because of the need of the key ingredients required for chocolate manufacturing and limited number of suppliers for this industry. Since cocoa trees require tropical climate, it forces the main producers in the west to import them from countries in West Africa or other hot places
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3).
It focuses on the craft of premium chocolate making from cocoa beans sourced from manors around the globe. Cooking procedures are innovative. Production line groups use fastidious artisan abilities to make chocolates that
thehersheycompany.com went on to say that the Hershey Chocolate is focused on growing their company globally and sharing Hershey 's chocolate around the world.
3. To become established as the national retailer of choice for chocolate connoisseurs within the next 3 years.
For over one hundred years, there has been only one company that has been on top of the candy industry in North America; Hershey. With over 14,000 employees, serving 70 countries worldwide and net sales of $6.6 billon, Hershey has come out on top. The Hershey company began in 1894 by Milton Hershey. The company has over 8 factories, but their main headquarters resides in Pennsylvania. The beloved Hershey milk chocolate bar has been a favorite by many, but would it still be if more people knew how it came to be that? One of chocolates main ingredients is cocoa. Cocoa, or cocoa beans come from tropical areas around the world, but is mostly found on the Ivory Coast in West Africa. Hershey, along with Mars and Nestle are the three major companies that buy their cocoa from West Africa, but with further investigation, it has been known that over 4,400 children work on those cocoa farms that they buy from.
The premium chocolate market has been growing at 20% annually, showing that buyers are willing to pay more for a better tasting and better quality chocolate. The declining growth of the overall chocolate market and rapid growth of the premium chocolate market is positive for current producers of premium chocolates in that the decline
The role of operations management is vital in planning and managing the way that inputs for the business are transformed. Ultimately, operations management is trying to achieve a competitive advantage for their organisation through improved efficiencies, product quality, reduction of cost and product differentiation.
Operations management (OM) is that phase of an organization where inputs are put into operations to acquire required output (services) without compromising on quality. In other words operations management is also described as combining and transforming various resources in the operations sub-system into value added services in line with formulated policies of the organization. (Kumar and Suresh, 2009)
‘’organisations exist and function within society and consequently are subject to a variety of social influences. These influences, which include demography, social class and culture, can change over time and affect both the demand and supply side of the economy. Marketing organisations recognise and make use of these factors when segmenting markets for consumer goods and service’’ Worthington, I (2009) p.135.