Coca Col A Global Leader

Coca Cola is one of the most famous and iconic brands in the world. In fact, it is so popular that according to Coca Cola’s most recent newsletter the word “Coca Cola” is the second most understood term worldwide only behind the word “okay.” Coca Cola origin roots can be traced back all the way to 1886 when Coca Cola was invented by John Pemberton who then with the help of his friend Frank Robinson named the drink “Coca Cola” and later on patented the Coca Cola extract. However, in 1888 both the Coca Cola brand name and its formula were acquired by Asa Griggs Candler who would go on to make Coca Cola an iconic brand and would lead an evolution that would change the beverage industry forever. However, Coca Cola would not be where it is now without several key milestones which guided the company to its success now. Some of these key milestones include in 1904 releasing its first Coca Cola Advertisements on magazines and artworks nationwide which began Coke’s popularity as it would go on to be a star in the beverage industry. This led to another key milestone in 1930 as Coca Cola decided to take its company internationally and compete in markets outside United States. This is important as this event lead to enormous success and brand value for Coca Cola as a world famous beverage product. Coca Cola’s successful entry into international markets was just the beginning for its success and these accomplishments would continue in 1950 as Coca Cola achieved another key

Humankind’s progress was hindered by the availability of safe drinking water. Over the past ten thousand years, alternatives to drinking disease-filled water have arose, and these beverages have shaped world history. Wine was a large part of Mediterranean culture, it being used in Greek rituals, such as symposia, where participants shared diluted wine from a large bowl, and the use of wine in rituals continued under Roman rule. The main drink of the Age of Reason was coffee, and it promoted clarity of thought and was favored by scientists, philosophers, and businessmen. Coffeehouses led to new financial institutions, newspapers, and revolutionary thought. Coca-Cola became America’s national drink and helped turn the United States into a superpower. These beverages had a very major impact on world history, and their effects can be seen today.

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

Coca Cola Company is an American beverage manufacturing corporation in which it is taking care of the manufacturing, marketing and retailing of their non alcoholic beverage and syrup products throughout the world. Coca-cola company was started by a pharmacist whose name is John Stith Pemberton in 1889 in Columbus, Georgia it is now a multi-billion corporation operating in nearly 200 countries with its main headquarters in Atlanta, Georgia (www.coca-cola.co.uk/about-us/our-business). Although the company is best known for its most popular product “Coca Cola”, an aerated non-alcoholic cold beverage, but it offers around 500 brands all over the globe. (Pendergrast, 2000).

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

Coco-Cola, a sugary soft drink, was developed by a pharmacist known as Dr. John S. Pemberton. The company has been was established in 1892, and has since then undergone expansions in terms of product packaging, product variety and location. Today, the Coca-Cola company is “the world’s largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups” (Coca-Cola Company (KO), n.d.), and “operates in over 200 countries and sells more than 400 different brands that produce over 3000 different products” (Coca-Cola Company (KO), n.d.). With the growing concerns for health today, consumers are more health-conscious

Coca- Cola Company is US multinational beverage corporation, with 129 years of history. Coca Cola was recognized as 4th world’s most valuable brands and most valuable brand in beverage industry in 2014 according to Forbes magazine. Coca-Cola’s international market strategies are the classic example of successful Global Marketing Mix, which uses both standardization-adaptation strategic combinations to achieve bigger market shares all over the world. However in a big game there are always big players, and Coca Cola’s most fierce rivalry is Pepsi. Both of them control around 60% of global nonalcoholic beverages industry as well as they are present in more that 200 countries around the world. Coca Cola as long-term leader in the beverage market owns huge portfolio of 500 brands. So

It comes to no surprise that sustainability is the newest trend and many companies want to be in style. Due to the ferocity of competing amongst other leading companies, an abundance of corporations have intently fixated their attentions on their enterprises and actions involving sustainable efforts. The Coca-Cola Company is a globally prominent beverage industry. With an all-encompassing acknowledgement, their sustainable efforts are substantially striking. Coca-Cola has various geographical domains that have diverse leaderships to help the world, particularly poverty stricken communities. The United State’s most recent Coca-Cola sustainability pledge called “Me, We, World” generated the objectives for social value and making a positive difference for the consumers and communities they provide for (Manufacturing Close Up, 2013). The major component for this commitment is to increase sustainability in protecting the environment or “World.” Competition drives success; with Coca-Cola leading the nation’s largest beverage company, their sustainable efforts are essential that aim to replenish 100% of water used in their products, reduce carbon footprint, and initiate climate protection.

Coca-Cola is the largest non-alcohol beverage manufacturer in the world, which holds approximate 43% market share. The firm is also ranked in top 20 in the Fortune 500 in terms of the largest capital with over 100 billion dollars in assets. John Stith Pemberton is the founder of the firm, which is headquartered in Atlanta, Georgia. During its 100 years of history, Coca-Cola has grown its businesses substantially in the globe. Currently, the firm presents over 160 countries, including China, India, Japan, and South East Asia countries. The main objectives of the firm that is it can serve its products to all consumers in the globe, and expands its businesses to the majority of strategic regions. In order to grow and expand its present to the other major markets, Coca-Cola executes its marketing strategies based on three different categories, including price, place, partnerships, and core products. These marketing methods have supported Coca-Cola to sustain, and grow in the soft drink industry.

Coca Cola aim is to give the world refreshment ,they want to inspire and induce a smile of happiness .However the most important aim for Coca Cola is to stand out by building lasting value. In the 1886 there was only one product of Coca Cola.However because of changes of customers needs,wants and also because of their health condition, Coca Cola decided to introduce drinks  that will meet customers needs,wants and also will suit to their health condition or lifestyle. Currently on the market Coca Cola has 3,800 of different products, that includes 1,100 of products with low and non calories.  In total Coca Cola had 47 slangs in the past. The current one is “ Taste the feeling”. The total value of Coca Cola is 20 milliards of dollars that includes all the brands.

Coca-Cola is a manufacturer, beverage retailer, and marketer of non-alcoholic beverage concentrates and syrups. Invented by pharmacist John Stith Pemberton in 1886, Coca Cola is known for its prize beverage product (The Coca-Cola Company, 2014). In 1889 by Asa Candler, Coca Cola was bought, branded, and then became a corporation in 1892. Currently, Coca Cola provides more than 500 brands in more than 200 countries and serves 1.6 billion serving daily (The Coca-Cola Company, 2014). Dating back from 1889, Coca Cola operates a franchised distribution system where Coca-Cola only produces syrup concentrate, which is then sold to numerous bottlers worldwide who hold an exclusive territory. This paper seeks to describe the history

Coca-Cola is a soft drink that is carbonate, which is produced by The Coca-Cola Company of Georgia and Atlanta, which is frequently simplified and referred to as “Coke”. The Coca-Cola Company has existed since 1944, March 27th. The Coca-Cola Company has introduced other soft drinks under the Coca-Cola Company such as Diet Coke, Coca-Cola Zero, Coca-Cola Cherry, Coca-Cola Vanilla and the company furthermore introduced unique versions containing lime, coffee and lemon. Coca-Cola is served and drank worldwide, it is reported that Coca-Cola products exist in more than 200 countries globally witch consumers who consume over 1.8 Billion Coco-Cola beverage servings daily. Coca-Cola or “Coke” Is renowned for its strong brand status, it is rumoured to be the world’s most valuable brand. Coca-Cola beverages come in different packages and can be conveniently found anywhere, In Restaurants , Office Buildings, Vending Machines, “Spaza Shops”, Street Vender’s, Markets and shops rather than its competitors.