Introduction
Introduction of Coca-Cola
Coco-cola Company is the largest soft drink company in the world. Coca-Cola owns the whole world 48% marketplace occupation ratio. It has employment of more than 2 million workers.
History
The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Smith Pemberton in 1885. In 1892, Candler incorporated a second company, the Coca-Cola Company (the current corporation). In 1928, Coca-Cola set the first branch in Shanghai, China.
Coca-Cola in China
The Corporate culture of Coca-Cola in China is "People Oriented". We all know that China has experienced manifold changes in its economic system which has seen it become the second largest economy in the world after USA, is a huge
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Because Coca-Cola believes that people are better equipped to do a business in their home town and employees will feel more comfortable to work in the local company. Moreover, this method will increase the belongingness of the employees, in this situation, it will increase the efficiency of the whole company.
On the other hand, it is obvious to find out this method’s disadvantage. Coca-Cola Company just staffing first line employees locally, it will limit the human resource from the market. The company cannot recruit talents and good employees from other places, meanwhile, the company may not develop very well in the following period of time. Secondly, Coca-Cola had built the special management talent system in order to hire some talent management people even they are not badly in need of being used by the company. As the Coca-Cola Company had foresight, all these talent people will be entrusted with an important post if the company wants to expand their business in the new cities in the future. On the contrary, our group thinks that the company used this method the same as to take a risk. If the company will not expand the new market in the short period of time, the company should pay a large amount of salary
Coca Cola did this because the current platform did not encourage new innovation and collaboration that was required to take it to the next level and compete in an increasingly demanding economic environment. The purpose of this strategic decision was to allow the Employees to connect to the corporate network and make their communications more efficient.
When Coca cola bring refreshment, value, joy and fun to their stakeholders, then they successfully nurture and protect their brands, particularly Coca-Cola that is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Marketing positioning Local marketing strategy enables Coke to listen to all the voices around the world asking for beverage that span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge. Whether you’re a student in the United States enjoying are freshing Coca –Cola a woman in Italy taking a tea break , a child in Peru asking for a juices drink, or a couple in Korea buying bottled water after a run together, “Coca cola is there for you. Coca cola are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, well ness, and diversity. Coke Strives to be a good neighbor, consistently shaping business decisions to improve the quality of life in the communities in which coke does business. It’s a special thing to have billions of friends around the world, and coke never forgets it.
Due to Coca Cola’s global presence, each element of Coca Cola’s employment process varies with location. Human resource departments strive to involve employees in many of the decisions made throughout the company. Many differences exist among the different employee groups throughout the company because of geographic location, but Coca Cola’s human resources system uses employee satisfaction surveys in an effort to meet the needs of the various groups. Acknowledging these differences has improved the Coca-Cola human resource department. The company understands the need to use decentralized strategies to tie together the shared visions of the employees and management. Coca-Cola also embraces the idea of their employees joining labor unions and has always tried to promote employee organizations. Coca-Cola also has recently launched a new workers policy called the “Workplace Rights Policy,” which is a comprehensive policy on workplace rights for all employees.
The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste, but also for its effective marketing strategies and sustainability. According
Their employees: Coca Cola promote an open and accessible environment where highly motivated, productive and dedicated employees business success
Coca-Cola Company (NYSE: KO) is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola Enterprises, also based in Atlanta, bottles & distributes the beverages. It employs approximately 146,200 both local and globally (www.cocacolacompany.com). Coca-Cola, is one of the world 's most valuable and recognizable brands, their Company 's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Globally, they are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world 's largest beverage distribution system, consumers in more than 200 countries enjoy beverages at a rate of 1.9 billion servings a day.
As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their
The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.
Coca-Cola Company is the world’s largest beverage company with almost 500 different types of brands, such as Coca-Cola, Diet Coke, Fanta, Sprite and etc… Coca-Cola is founded is Georgia 1886 by the pharmacist call Dr. John Smith. Dr John Smith caramel color liquid and carried out to the street with a jug. The drink was accepted by the customers and they commented this drink is special. So they sold it through the pharmacy for 5 cent per glass.
Firstly we start with the sociological or also known as demography. This is the study of human population from many perspective such as race, ethnicity, gender and many other. For Coca Cola to serve in different country require a many marketing research to be done. Coca Cola currently serves in 6 different region which is the North America, Latin America, Europe Eurasia, Africa, and Asia Pacific. Different country has different type of demand for Coca Cola. As consumer now become more health conscious, they have started to develop product such as coke light, coke zero which contain zero sugar content. This is a reactive approach taken by Coca Cola to adapt to the ever changing environment in order to stay competitive in the industry.
Coco-Cola Company’s had concerns with the effectiveness of their human resource strategy. The first is their human resources obtaining their corporate strategy objectives. Coco-Cola evaluates the impact of their human resource managers ' capabilities on human resource management effectiveness, also the impact on corporate strategy. Their effectiveness is associated with capabilities and attributes of the staff. Effectiveness and productivity, cash flow, and market value has a relationship with human resource. Coco-Cola also had to address the issue of maintaining their workforce. They must create a culture so that employees are not fleeing the company and stay with them (The Human Resource Issues Faced By Coca Cola, 2015).
The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.
Coca Cola is a company that is multinational aimed at catering the world’s need for beverages. The starting point of the company begins with the company’s mission statement. The mission indicates that the sole aim of the company is to refresh the world, inspire moments of optimism and happiness and eventually to create value and make a difference. The vision of the company similarly serves as a referral point for the business that is largely multinational. In order to sustain this significant growth by the company, the vision stated by the company points out what it needs to do. The vision states that in terms of people, it aspires to be a great place to work, where the people are inspired to be the best versions of
Moreover, company reached global revenue 41.863 million dolar in 2016. In 2015, The Coca Cola Company has 48.6% market share of carbonated beverages worldwide. The strongest opponent in the market is undoubtedly PepsiCo Inc. According to these information we can say, The Coca Cola Company is the most preferred non-alcoholic beverage company in the world and continues to compete with other companies such as PepsiCo Inc.
Second, will introduction background of the organization which is Coca-Cola. Then will be describe how the organization related with the performance management and appraisal to their employee in its operations.