Coca Cola Company 's Strategic Analysis

The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.

The market share of soft drink industry actually has to maintain by spending and investing huge amount of money on advertisement and marketing. The advertising cost of Coca-Cola was $3.3 billion in 2012. Such a high cost makes it very hard for a new competitor to survive in the market and expand visibility. Moreover, due to the highly recognized brand name of Coca-Cola, the strong loyal customers’ base would not easy to switch to a new product. Therefore, it is nearly impossible for a new comer to compete in the soft drink industry.

Coca-Cola Company is the world’s largest beverage company, refreshing consumers with than 500 sparkling and still brands. The company and its bottling partners are dedicated and focused on five key areas. There are profit, people, portfolio, partners and planet. Coca-Cola has the scale but lacks the agility to adapt.

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

Coca cola is global company that supplies soft drinks its measure retail around the world. Coca cola wants soft drinks readily available to0 its customers. They don’t emphasize on exclusivity. Coca cola has flexed its financial muscles by buying it’s closed to compotators, and this includes (Fanta, cherry coke, vanilla, Evian, monster and sprite).

Is a common fact that Coca-Cola is very large corporation and it’s been in business for over 129 years. Coca-Cola’s success and expansion has been thanks to their pioneer business methods from coupons, bottling system, ways of distribution to marketing strategies. The main reason this company had ben able to stage afloat during all these years is because Coca-Cola believes it’s its own competition. They are always researching and innovating their own products. Also Coca-Cola has a great marketing strategy by being physically in a lot of countries. Every year Coca-Cola designs easier ways for their consumers to be able to reach and purchase its products by distributing its product through vending machines, charity causes, stands, etc. Since 1955 Coca-Cola has been a soda provider to one of the largest fast food chain companies McDonalds. Throughout the years Coca-Cola has learn the key to its expansion is within our own worldwide community. [Coke and McDonald’s, Growing Together Since 1955]

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Coca Cola and PepsiCo, Inc are both universally recognized companies. Introducing these companies is not a necessity as everybody in the world knows about them and their products. These companies have been producing soft drinks, drinking water and flavored waters for centuries and have been competing in the same market for ages. We have come to know about this rivalry as “Cola War” which has its own celebrated history. In this market, there are many players, some are regional companies and some are multinational companies but main competitor of PepsiCo, Inc is Coca Cola and vice versa. The operations of the companies are beyond the national boundaries. Coca Cola and PepsiCo, Inc targets all income segments of customers in the entire world

Coca-Cola started its business in 1886 bringing, in the concept of carbonated soft drinks. Coca-Cola Company’s primary business consists of manufacturing and selling beverage concentrates and syrups, as well as some finished beverages, to bottling and canning operations and other distributors. (“Structure and culture - creating an effective organizational structure - Coca-Cola great Britain,” 1995). Coca-Cola was first to move into the marketplace and by being first to move into this marketplace Coca-Cola was able to lock in a tremendous market share which improved on their strategy. They were able to build strong relationships with other companies; therefore, forming a stronger bond entitling them to stay at the top of the marketplace.

Shopper shifts toward being more wellbeing cognizant have influenced the drink part the most unsafe one for an organization that has customarily harvested the greater part of its volume and benefit from the chestnut fizzy beverage is the way that the country is turned out to be more wellbeing and weight-cognizant (O'Neill, 2015).

It is vital for an organisation to examine and make changes based on internal and external factors that affect its performance because if there is anything that is steadfast and unchanging it is change itself. Change is inevitable in an organisation. So let us identify COCA-COLA’s strength and weaknesses a SWOT analysis which stands for strength, weaknesses, opportunity and threats.

Business strategy stands an important key to every company. It determines the success or failure of a company. Strategic planning defines as the direction target of the company and how the company achieves that. Company need to have research to come out with the best strategy to meet with its resources and scale of the company. Coca-Cola Company is the world’s largest beverage company with 500 brands. Its business had been over 125 years and sells 1.6 billion beverages per day in more than 200 countries. In order to become the largest beverage company, Coca-Cola had come out many efficient business strategies to enhance their business and expand throughout worldwide.

The charge of this Case paper is to conduct a strategic analysis of the Coca-Cola Company. This analysis will identify the primary business strategy employed by the Coca-Cola Company. Coca-Cola Company will identify which of the four generic Porter strategies does the company follows. After these discoveries, a critical analysis evaluating the strategies identified in the context of the strengths, weaknesses, opportunities, and threats you identified in the previous module.

There are many factors, internal as well as external that impact the planning function of management within an organization, and Coca-Cola is no exception. More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles and approximately 2.4 million vending machines, beverage dispensers and coolers.

The history of Coca-Cola began in a garden of Atlanta Georgia, US, more than 100 years ago when John Perberton, pharmacist profession, invented the world 's most popular drink 8 Month May 1886, to discover a taste syrup fragrant and delicious with effect tonic stimulating, restorative, that immediately he began to be sold in the soda fountain and the Jacobs Pharmacy. The counter of the soda fountain, Frank Robinson, friend Perberton, was one of the architects of the "miracle" put the syrup Coca-Cola name, thinking that the two "C" to be effective in ads, your handwriting think the logo has been translated into more than eighty languages. In 1988 he sold his rights to Asa Candler for nothing less than $ 2,300 payable in two years. In 1891 Candler I promote COCA-COLA and sold outside the state of Georgia. In 1892 Asa Candler creates The Coca-Cola Company with an initial capital one hundred thousand dollars and the January 31, 1893 inscribes the Coca-Cola brand in office patents of USA to do front to the growing demand for Coca-Cola, Candler wanted a drink that was be unique and original and it was annealed even in the dark.1915 Alexander Samuelsen of Root Glass Company in Indiana, thinking a female silhouette unmistakable design the bottle, which lasts until today. In 1899 Benjamin Thomas and Joseph Whitehead, both of Clatanooga, Tennessee, and Candler signed with the first franchise agreement for bottle and sell Coca-Cola scale. Asa Candler sold Ernest