Coca Cola Marketing Strategy

The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation, and driving ambition. Made by one of the largest corporations in the world. The creators of a product on the forefront of the American consciousness. As intertwined into American culture as baseball, apple pie, and Thanksgiving dinner. That product of course was Coca Cola, the formula of which had remained unchanged close to 100 years. Since its creation by Atlanta pharmacist John Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach pains, headaches, and even impotence, Coca Cola had grown into the number one drink in America.

When thinking of what makes a successful advertisement, many would agree that the most successful brands adapt to the society and trends around them. Similar to everything else in our world, advertisements continue to change year after year and era after era. When thinking of common brands with impressive advertisements and campaigns, Coca-Cola is one that we are introduced to at a young age. Coke has been advertising their brand for over one hundred years. This brand continues to relate to many consumers by modifying and creating advertisement campaigns, which relate to current trends. Two advertisements in particular test the theory of how as era’s progress what was once seen as competitive relationship is now a budding romance and popular marketing strategy.

Coca Colas strategy is to target the distinct market groups that are divided by competitive intensity and socioeconomic levels. They have implemented a planned product, pricing, and packaging strategy through certain channels of distributions so they can gain operational efficiency within the company. Coca Cola have used such events as the Super Bowl and the World Series to attract the consumers attention with their commercials. The customer surveys help the Coca Cola company with their marketing strategy and show, which adjustments would need fixing. Such marketing strategies such as phone surveys, social media, mail surveys, e-mail surveys, and text messaging assist the company on further marketing strategies on improving their revenue.

Coca Cola and Pepsi are the brands with the highest brand equities. Both, Coca Cola and Pepsi have gone through the highs and lows of their business to reach that position. Coca Cola’s marketing has been changing over time with more and more products being added every day, while Pepsi has implemented several smart marketing strategies to improve its turnover and profits. So, let’s see what were the marketing strategies implemented by Coca Cola and Pepsi.

Coca Cola was born in the laboratory of Dr. John Pemberton in May 1886 in Atlanta, Georgia. Coca-Cola's own name was made by Frank Robinson. And marketed for the first time with an ad of banners with the inscription of oil paints labeled "drink Coca Cola". Although it was the title of "brand of the century", Frank Robison had experienced a loss in sales. Coca Cola formula then bought by Asa Chandler in 1892 that heavily promoting senhingga experiencing huge profits. Coca cola increasingly global sales thanks to independent bottling firms with licenses to other countries and this is maintained until now.

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their

These activities helps form and heighten the communication link between Coca Cola and the consumers. A way to prolong Coca Cola’s life cycle and keeping it away from the decline stage is to keep developing the product or change it according to consumer’s wants. These are some of the strategies Coca Cola uses

Coca-Cola Company operates their business all over the world and it has the top brand value in the global market which indicates that the company is operating their business very much successfully. Different types of strategy and theory is used by the company so that it can increase it brand value in the global market. Since the company does their business in different countries, it uses different strategies in perspective of those countries. The company utilizes this theory to maintain its brand value. Also, the company is trying heart and soul to improve its brand value in near future.

Coca-Cola is the largest non-alcohol beverage manufacturer in the world, which holds approximate 43% market share. The firm is also ranked in top 20 in the Fortune 500 in terms of the largest capital with over 100 billion dollars in assets. John Stith Pemberton is the founder of the firm, which is headquartered in Atlanta, Georgia. During its 100 years of history, Coca-Cola has grown its businesses substantially in the globe. Currently, the firm presents over 160 countries, including China, India, Japan, and South East Asia countries. The main objectives of the firm that is it can serve its products to all consumers in the globe, and expands its businesses to the majority of strategic regions. In order to grow and expand its present to the other major markets, Coca-Cola executes its marketing strategies based on three different categories, including price, place, partnerships, and core products. These marketing methods have supported Coca-Cola to sustain, and grow in the soft drink industry.

It is rightly said that advertisement is as much a science as it is an art. advertisements are primary mode of communication in the field of marketing as it serves as a direct contact with the consumers of a product. an advertisement of any product is successful in making its place in the market only if it succesfully reaches and creates an attractive image of the product in the mind of the consumers. Coca-Cola, a beverage company, is an American multinational beverage corporation and manufacturer, retailer, and marketer of non alcoholic beverage that is headquatered in Atlanta, Georgia. The company rightly claims its hold over the Indian market and remains one of the most famous soft drinks in India. All the contemporary beverages use various marketing strategies to keep a hold on the Indian market. The most powerful strategy that ensures a company's reach to the market and thus to the public is through

Fantastic marketing strategies – Coca cola unlike Pepsi always tries to win peoples heart. Where Pepsi’s target is continuously changing, and is targeted towards youngsters, Coca cola targets people of all ages. The targeting is also done by celebrities who are well liked.

The Coca-Cola Company is the world’s largest beverage company. Coca-Cola began in 1886 by Atlanta pharmacist Dr. John S. Pemberton in which he created a flavoured syrup and mixed it with carbonated water. To date, Coca-Cola is the company’s most popular and biggest-selling soft drink in history, as well as the best-known brand in the world. The company currently features 20 billion-dollar brands such as Diet Coke, Fanta, Sprite, Coca-Cola Zero, POWERADE, Minute Maid, Dasani and so forth. Through the world’s largest beverage distribution system, consumers in 200 countries are able to enjoy these products at a rate of 1.9 billion servings a day. There are currently 4 variants of Coca-Cola available in Malaysia, namely regular Coke, Coca-Cola Light, Coca-Cola Zero and Vanilla Coke.

The world today has been consumed by marketing strategies in order to achieve a level of economic prosperity. Many companies compete asserting be the best, but there is a point when such competition may form a great source of awareness in respectful. This can be seen in Coca Cola 's representative, Ira Herbert 's, request to have Grove Press, a book publishing company, halt the use of a slogan similar to theirs. In both of the letters between Grove Press and the Coca-Cola Company, there is a conflict over the use of, “It’s the real thing.” The letters are between Ira C. Herbert, the representative of the Coca-Cola Company and Richard Seaver, vice president of Grove Press. Herbert initiated the discussion in a letter directed to Richard

Moving to the Coke Company, they are not any behind in the competition against their rival, Pepsi Company. Perhaps, they are even ahead of Pepsi companies in both statistically and efficiently. Talking about statistics, they are certainly the number one brand leaving Pepsi in number two. And just like their rival Pepsi and every other beverage companies, they also have plans for marketing strategies and their marketing strategies are effective and creative as well. According to Chad and Gabriel (2003), “Coke is trying boost its vending-machine business by tapping into the Japanese obsession with cellphones. Coke partnered with Japan 's leading cellular operator, NTT DoCoMo, to develop a service called Cmode that lets customers buy a drink by using their phones instead of cash” (p.38). It was a very creative, innovative, and of course, one of the most effective marketing strategy Pepsi made to increase their sales and eventually to promote their brand. It was effective because it was a strategy especially for the people in Japan. In Japan, not many people had access to the vending machines or they didn’t have cash money to buy the drink, so they could easily buy it by using cell phone, which didn’t require cash money. The result of this strategy was extremely positive, as Chad and Gabriel informs, “On a recent summer day, Coke beamed an electronic coupon to all of its Cmode customers. Sales jumped 50% that day” (2003, p.38).