Companies that Are Going Green

Social – Ecological trends: With a focus on sustainability, Burt’s Bees’ natural cosmetics goods are a very good advantage to stay in the market due to the fact that people are paying more attention on environmental friendly goods.

A. Describe Eco-Products’ early history (1990 through 2003). Would you view the firm during that period as being a life-style business, an entrepreneurial venture, or? Why?

Burt’s Bees is known for its amazingly healing lip balm, however, it wasn’t always this way. When Burt’s Bees was first established by Roxanne Quimby and Burt Shavitz it was a candle company. Since then Burt’s Bees has flourished and became a worldwide brand, including a multitude of health and beauty products. To further understand the advertisement and everything that went into and still goes into Burt’s Bees we first need to look at the founders and how the brand was created. This is because to this day the advertisement is linked to the founders of the brand and what kind of people they are reflecting onto the brand they have established. As we dive further into the advertisement of Burt’s Bees you will discover the similarity between the

Benzene presence found in groundwater and soil due to 37 years of improper disposal of waste by Green Monster, Inc.

Burt’s Bees started out as a candle making company in 1984 and has grown into a recognized brand in the natural personal care products market. They entered the natural personal care products market in 1991 with the creation of their Beeswax Lip Balm, which is still their leading bestseller. They expanded their business in 1991 by moving to North Carolina where they are still headquartered today. In 1999, they began their global expansion. In 2006, they began distributing their products to drugstores and other retail centers to allow the mass market the ability to buy natural made products. Burt’s Bees has several environmental and sustainability projects, and continuously works with the Natural

Utilizing the business acumen and horticulturist knowledge of co-owners Brent Troost and Jason Bushman, Go Green Medical will be uniquely positioned to meet the needs of Michigan’s expanding market and operate a successful medical marijuana grow facility and provisioning center in West Michigan.

The following report attempts to illustrate the differences between going green and greenwashing and how that affects corporate social responsibility within the City of Vancouver as an organization. Fifteen scholarly journal articles have been used to further support this discussion and provide insight into the world of greenwashing and it’s linkages to corporate social responsibility. This paper will attempt to confirm that the City of Vancouver’s efforts of going green feed into their corporate social responsibility and in fact prove that this municipal organization is working towards its green goals and not greenwashing.

In the case of both Burt’s Bees and Greenworks due to unawareness people are less willing to try them and tend to go towards traditional cleaners or completely natural homemade cleaners.

These three samples from their marketing campaign all reinforce this perception. Yes, people need lipbalm to moisturize their lips, but they want a lipbalm that reflects their inner self. Its TV ads and print ads feature beautiful, intricate ways of showing off the “personalities” of the individual lip balms. The Vines do the same by weaving in music. In none of these three samples do they mention any functional benefits—it’s all about art, music, and most importantly, fun and personality. At the core, Burt’s Bees flavoured lipbalm is about self-expression, and the happiness people feel after expressing themselves.

Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufactured over 197 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies[1] distributed in nearly 30,000 retail outlets including grocery stores and drug store chains across different countries. The original vision of Burt’s Bees founder Roxanne Quimby was to ultimately reach “everyone, everywhere”. The opportunity to grow its brand in the mass market is a lucrative

I chose to look into General Electric for this project because they are an energy supplier and multi-national company. Energy providers have a reputation as a money hungry companies that care about the bottom line more than people and the planet. It is easy for a person to assume that a corporation of GE’s size, money would be its only concern. What I learned was that GE has a public image problem more than a Corporate Social Responsibility (CSR) problem. The company has been working to make the people of the planet more Earth friendly by creating technology that has higher efficiency with fewer emissions and lower resource demands. GE has a well-established strategy for Corporate Social Responsibility. As a result of CSR the company

A. Describe Eco-Products’ early history (1990 through 2003). Would you view the firm during that period as being a life-style business, an entrepreneurial venture, or? Why?

“Lean synchronization is the aim of achieving the flow of products and services which is able to deliver exactly what customers want, in exact quantities, exactly when needed, exactly where required at the lowest possible cost” (Slack et al, 2010) . Lean’s mandate to eliminate waste, this aspect makes it an ideal way for organisations to minimize their impact their products have on the environmental. The waste that has impact on the environment is: bad use of material, people management, inadequate process design, inefficient production etc. In this essay I will further elaborate what Lean synchronization is and how companies reduced their environmental impact on their products; I will also be illustrating this further by using two

This case study examines the experience of a freshly promoted sales person to be a Sales Manager at an international high-tech flower supply company called Color-Tech Green House International. The company grew to become one of the biggest companies in the Western hemisphere. It has various main branches in U.S. cities such as Phoenix, Arizona; San Diego, California; and Columbia, South Carolina. Furthermore, it had agreements to distribute its region-specific and seasonal plants in northern cities to expand its sales to a wider customer base (Booth & Cates, 2012).

It was a huge revolution when scientists discovered the fossil fuel and since that time we have started to use it into wide ranges, which caused the industrial revolution and fancy transportation. However, carbon dioxide reached 400 parts per million (ppm) for the first time in recorded history of the global concentration of carbon dioxide in the atmosphere according to NASA. The strict environmental regulations on air quality coupled with a consumer desire for more efficient engines has forced the automotive industry to start developing more advanced emissions after treatment technologies. Today, transportations and industries make air pollution (CO2) that is one of the largest problems facing the world today as well as we use them as daily paces. Why green energy companies has success in some countries and other fail? In order to understand the issue of green energy power and sources, we have to address the green energy dilemma, as well as the feasibility and the issues of legalization clearly.