Company Overview Of Coca Cola

products to suit customer’s needs, Coca-Cola was able to make a positive step forward in their

In 1886, the Coca Cola Company was developed but it wasn 't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

Coca-Cola’s customer segments meet the needs of every age and every lifestyle. They provide a variety of products from different flavored sodas to soy based drinks. They have a drink that targets every age group. For kids and adults, they have

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Coca Cola and Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste, its associated colors and themes, and ingredients. Even the pension plans and funding status are a competitive comparison.

Coca Cola was created by Dr. John S. Pemberton who wanted to create a soft drinks that could be sold in

open happiness™. Each day everyone drinks beverages. Coca-Cola is one of the world’s most popular beverage companies. Starting with its founding, Coca-Cola made products and used marketing and sales to impact the United States of America and is still growing for the future.

“Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also have the different type of beverage or snack and its brands can substitute for each other. Coco-Cola and Pepsi Co is known as the top 100 most valuable brands in the world.

Fantastic marketing strategies – Coca cola unlike Pepsi always tries to win peoples heart. Where Pepsi’s target is continuously changing, and is targeted towards youngsters, Coca cola targets people of all ages. The targeting is also done by celebrities who are well liked.

No matter where you live, chances are you know Coca-Cola. It is the world 's most valuable brand. One may not, however, be as familiar with their extensive product portfolio, how they work with their bottling partners or the specific actions they take every day as they relate to people and the planet.

Various organizations around the world have a lot of share in the market. These organizations try to make sure that, they work in such a manner that, they have a competitive advantage in the market. Here, in the present paper, the discussion shall include two organizations. The first organization is PepsiCo and the second organization considered here is Coca Cola. These organizations are in the beverage industry and also provide various kinds of food products to the customers.

The Business strategy and core values of coca cola recognize the importance of creating shared value for its stakeholders which include the consumers, employees, suppliers and communities. They have integrated sustainable development and corporate social responsibility into the way they run their business.

Coca Cola is the one beverage company in the globe with presence across all the continents. The company offers a variety of carbonated soft drinks such as Coke, Fanta, and Sprite. The company owes its success to product innovation, diversity, and social responsibility. The company operates in various foreign market through independent bottler companies that are supplied with syrup to make various beverage brands. The company operates in a competitive market with PepsiCo being its major competitor.