Abstract Although many research about corporate social responsibility (CSR) have been conducted, there are still some field to study more. The purpose of this research paper is to find out whether Business-to-Business companies implement CSR actively. According to the numerous researches shows that correlation between Business-to-Consumer and CSR are strongly related due to variety reasons such as brand image and brand equity. Thus, we thought that B2B business is not actively doing because B2B companies are not directly related to consumer. To understand and enhance this research paper, we cover basic concept and indicators of CSR. In addition, we employs “2014 Global CSR Reptrack 100” report released by reputation institute to disclose the result.
Key words
Corporate Social Responsibility (CSR), Business-to-Business, Reputation Institute.
Introduction
Corporate Social Responsibility has been popular strategy among companies. Numerous companies release CSR report and variety of studies have been conducted on different aspect of CSR. Although many researches have been conducted, there are some controversy about concept and effectiveness of CSR. According to the recent study, CSR reports are significantly related to short and long-term measurement of financial performance (Orhan Akisik • Graham Gal, 2014) and M. Tsoutsoura’s date (Tsoutsoura, 2004) indicates that the sings of the relation between CSR and financial performance were positive. In addition, CSR influences
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
Corporate Social Responsibility (“CSR”) is often described as the measures taken by companies to manage environmental, social and economic impacts of their business activities. Since the globalisation of economic and labour markets, CSR has become an argumentative topic. For companies to be considered as good in terms of CSR, they are required to go above and beyond of their legal requirements and take into consideration what is in the best interests of its stakeholders.
Corporate Social Responsibility (CSR) is a form of self regulation integrated into the business model of organizations. Organizations have responsibility for the impact of their activities on the society, environment, employees and members of the public sphere which cannot be denied. The progress of the concept of CSR is elevating to the highest pedestal of importance in all aspects of production and business both private and public.CSR is a much known concept in present world and many corporate giants are conversant with it as it provides better synergy returns to the business. Moreover CSR is becoming a very important activity to organizations nationally as well as internationally. The increase in globalization has given birth to large corporations which serve as global providers and have recognised the importance and benefits of providing CSR programs hence CSR activities are now being undertaken throughout the globe. The rationale for CSR is stated in number of ways its core is about building sustainable businesses with healthy communities, markets and economies which again necessitates carrying out CSR activities. The government has declared it compulsory for organizations to be socially responsible (chakraborty 2010).Non government organizations (NGO) are
Corporate social responsibility (CSR) could be essentially put as how organizations deal with their organizations, and the procedures embraced to viably deliver a general positive and enduring change inside the general public or the business environment where they work. Each business works in a regular social environment, and each business society contains the shareholders, clients, money related expert (Carroll and Buchholtz 2003, p. 36). Government, non-government associations (NGOS), neighborhood groups, unions, representatives, work environment, and environment.
With the spread of social marketing and CSR in the world, organizations tend to not only consider the consumers’ demands and the companies’ profit, but also take the consumers’ and societies’ long-term benefit into account. Hildebrand,D,et,al (2011) demonstrated that the CSR activities can make up the central, special and core characteristics of the company identity, the identification of the corporate can also be aroused due to CSR activities. Moreover, Porter and Kramer (2006) highlighted that CSR can aid companies create the ability to achieve corporate resource so as to build a sustainable and defensible competitive position. So the companies should consciously undertake corporate social responsibility.
The issue of corporate social responsibility (CSR) has been bantered since the 1950s. Latest analyses by Secchi (2007) and Lee (2008) reported that the meaning of CSR has been changing in significance and practice. The traditional perspective of CSR was barely constrained to charity and afterward moved to the attention on business-society relations especially alluding to the commitment that a company or firm accommodated tackling social issues. In the early twentieth century, social execution was tied up with business execution. Thusly, business makes riches in the public eye and gives better expectations for everyday life.
Corporate Social Responsibility (CSR) is a concept that means, when an enterprise generates profits and takes legal obligations to its shareholders and creditors, it should also be socially responsible for other stakeholders, such as employees, customers, community and the environment in which it operates. CSR encourages enterprises not only to pay attention to profits accumulation while operating, but also to make a contribution to consumers, the environment in which it operates as well as the whole of society.
Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiatives (Chernev and Blair, 2015). It includes Corporate Social Responsibility for code of conduct, organisational health and environment, companies reporting on social, financial and environmental aspects, partnership with agencies, NGO’s and UN agencies etc. and increase its focus on community development program (Sun, Stewart and Pollard, 2010).
Social corporate responsibility is the fashion of business world for the recent decade. Increasingly companies are getting involved with CSR and try to regulate themselves to the ethical standards and care
The authors of the case study, “The relationship among corporate social responsibility, service quality, corporate image and purchase intentions,” focused on the effects of corporate social responsibility on consumer behavior. Fishbein and Ajzen, stated that purchase intentions used as an indicator customer consumption behavior; Schiffman and Kanuk, believed that purchase intentions measured the possibility of consumer purchase of a certain product; Zeithaml and Sirohi, also stated that purchase intention is based off, want to purchase, considering a purchase, customer loyalty, and recommend products to the masses (Huang, Yen, Liu & Huang, 2014). The method of the study was based off questionnaires distributed to 400 and 331 were used. This study explores the relationship between CSR and purchase intension, the hypothesis tested by the authors was, “CSR has a significant positive effect on purchase intention (Huang,Yen, Liu & Huang, 2014).” Which came out to be the hypothesis was supported.
Corporate Social Responsibility can be defined as a company’s responsibility to ensure ethical business behavior, contribution to the economic development of a country, improve the lifestyle of its own workforce and their family members, betterment of local community and overall society. It is some small amount of cost done by the company which effect can’t be seen in the present but in long term it promotes positive image for the company. Successful CSR program can take a company beyond government regulation and legislation. It is a sustainable program which a company can easily run with its other activities. It mainly defines areas of concerns and initiatives which can improve the relationship of customers, shareholders, suppliers, competitors and other stakeholders with the company.CSR helps to achieve organization’s objectives and guide a company toward what the company stands for and how it satisfy its consumers. CSR can also define in three words that are People, Planet and Profit. People represent fair labor practice and betterment of the community where it operates. Planet represent environment friendly business practice and last of all Profit refers to organization’s economic value created after deduction of all the costs from the revenue including capital costs. Now a day CSR is regarded as a tool for building brand equity through customer loyalty based on distinctive ethical values. CSR is also criticized by some critics. According to their
The recent fifteen years saw a dramatic increase of the corporate social responsibility (CSR) report. There were more than 3300 CSR reports in 2008 while the number of 2002 was less than 100. More and more companies especially some multinational corporations among the world are keen to proving the sustainability, in order to improve their corporate image and credibility (Adams, 2002). This essay will explain why there are an increasing number of companies are willing to make CSR report annually, and discuss whether reporting on social and environmental activities is equal to good social and environmental performance in reality.
ABSTRACT. Although a number of studies have shown that corporate social responsibility (CSR) activities often lead to greater organisational performance in western developed economies, researchers are yet to examine the strategic value of CSR in emerging economies. Using survey data from 280 firms operating in Dubai, this study examines the link between CSR activities and organisational performance. The results show that CSR has a positive relationship with all
This essay will evaluate the relationship between Corporate Strategy, Corporate Social Responsibility and will give some examples in order to give an idea to companies why they should engage in CSR and the consequences of engaging on it. It has been told that engaging on Corporate Social Responsibility is a cost, but recently has been demonstrated that if it is well managed the money that you put on CSR implementation can be taken into account as an investment. Companies engage in CSR not only because moral questions, it has been demonstrated that CSR is a door to an increase in the reputation of the company. In the long term companies realize that customers really appreciate the engagement of the company to social or environmental activities. Managers nowadays realize on how the consumers mind are changing towards a more responsible consumption and how these consumers look for information on how the products they consume have been produced. So these managers in order to increase in a long term base the good reputation of the company are investing nowadays on changing their strategy and trying all the company to engage in responsible practices. As explained in more detail in this paper the consequences of engaging in CSR are worth more than the cost of changing the company’ strategy. Some of them are the increase of consumer loyalty, investor attractiveness, political stability and economic benefits.
Agunis, glovas (2012), Paper entitled “what we know and don‟t know about corporate social responsibility: A review and research agenda” in Journal of management, based on 588 journal articles and 102 books. The study provided a framework of CSR actions which affects external as well as internal stakeholders and outcomes of such actions. The paper also enhanced the knowledge regarding levels, forms of CSR; need to understand CSR with outcomes etc. further the researcher also suggested a framework of research design, data analysis and measurement for future research of CSR.