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Corporate Social Responsibility ( Csr )

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Corporate Social Responsibility (CSR) is a public accepted standard for referencing the daily operation of a business which emphasises sustainability. It is not about how a business spends their money, it is about the way it makes profit. Business with CSR will gain their positive image in customers’ mind as CSR is not a law or rule that company must need to follow. (Haynes K., Murray A. and Dillard J., 2013:10) It is also viewed as a combination of business ethical, social, legal, economic responsibility. In case of Walmart’s business, it is a global retailed store which labelled as low-cost seller. However, numbers of negative rumours arose like discrimination, hiring illegal labour and poor working condition and therefore damaged the image of Walmart. (Morrison, 2011:421) And therefore the tension exists between CSR and Walmart. In these few years, Walmart aims for rebuilding their reputation to change the stakeholders’ mind like customers, suppliers and shareholders. There are four major parts of CSR which are philanthropic, ethical, legal and economic responsibilities. In other words, a company with more responsibilities can accomplish and fulfil their stakeholders (employees, customers, shareholders, local communities and society) form a better CSR. (Carroll, Archie B., 1991) They are benefiting each other. As CSR is not a law, it will not penalise the company that is not following. On the other hand, it can build up company’s image and bring good reputation that

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