Corporate Strategy – Meli Marine case study

As for external factors one of the external factors would be perhaps a new law that is given and affects directly or indirectly the business and that business needs to make some changes.

Before we can talk about the Strategy Hudson Bay uses we must first answer the the question of what a Corporate and Business Strategy is and how The Bay inaugurates this into their company;

logistics, which is totally different from what we’ve heard of. That is, the rise of China benefits

4) able to lower price as well as cost with high market power and high rate of market to compete with potential competitors.

Including special products, general products, 3-2-1 plan, and online shop, which helps them to increase their market share.

Describe Tartan 's competitive strategy. On the basis of this competitive strategy, what recommendation would you make to task force?

Their brand and how loyal their customers are is what they are known for. They have a very unique operating strategy where they offer premium choices made by the customers themselves. They eliminated the middleman of Fresh Direct and suppliers. They can provide high quality at lower costs which has positively affected the revenues.

Throughout the globe, we are experiencing the greatest demographic transition of all time. According to the UN DESA report, our world population is projected to grow at approximately 9.7 billion by 2050. This immense growth will predominantly occur in underdeveloped regions and developed countries, such as Africa and the U.S. Parts of the globe has an increasing ageing population, while others are having a huge influx of new youth. Mainly Europe and South America will contain ageing growths, whereas Africa and Asia will have larger proportions of youth ages. This particular dynamic is going to have desiccating affects towards our interconnected global society, if stable governments and its citizens do not come up with viable solutions. My main

In order for a business or corporation to grow and expand at a calculated pace, they must be able to strategize the proper business plan to get there. A strategy is a set of analytic techniques for understanding and influencing the firm 's position in the marketplace (Raimundo, 2001). Having a business

7. External Environmental Factors! There are two main external environmental factors effecting Braaap’s company; they are the social and economic aspects of marketing. The social factor includes product promotion (are they promoting in the correct place, e.g. television, social media), are they reaching their customer base?, and merchandise (is it attractive and appealing

Kingfisher Airlines Limited was an airline group based in Bengaluru in India and it was subsidiary company of United Breweries Group. It was owned by CMD Vijay Mallya. It was established in 2003 and started its operation on 9 May 2005. It operated flights to 25 domestic destinations in India. On 3rd September 2008, Kingfisher Airlines started its first international operations by connecting Bengaluru to London. Kingfisher was originally launched as an economy airline with single – class configuration airlines with good food and impressive entertainment systems. After two year of operation, suddenly they shifted their focus to luxury. In order to expand quickly, they keep on changing their business model, there was no time for the airline

sales and as well as cut in cost due to access to each other superior manufacturing efficiencies.

in the international markets. The main objective is to keep the current competitor advantages of

Based on the Literature Review in Chapter Two, it could be seen that there were three essential factors that needed to be investigated in more detail i.e.:

As part of strategic management, a thorough analysis must be conducted by top-level managers to assess current business performance and to determine potential for growth. Corporate leaders create value for their businesses using three main approaches: expansion (diversification) within the industry or markets, concentration, and vertical integration. Diversification can either be related or unrelated. It is the responsibility of corporate leaders to set the firm’s strategic direction through mission and vision; develop a corporate-level strategy; select and manage its business portfolio; determine its diversification and growth strategies, and optimize it resource utilization in order to create sustainable competitive advantages (Jeffrey, S. H, et.al, p.118).