Overview
This is a case about Eric Peterson, who was recently hired as a product manager in charge of sales and marketing of Biometra’s catheter. This product from Biometra, a subsidiary of Scientific Materials (SciMat), was the first product ever launched by Biometra and so its success was critical for both Biometra and SciMat. From the case we see that even though Eric Peterson tries hard to meet the product target launch date, there are several issues that he and the organization are experiencing. Critical Problem:
Disengaged Management and Ineffective Communication: a) After Peterson joined Biometra, he discovered that instead of reporting directly to Jenkins he was assigned to Jeff Hardy, vice president of planning and
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Additional Task: To prepare for top management’s visit, that is due in two weeks.
Proposed Solution: A. Disengaged Management:
Peterson should: 1. Call the headquarters and get confirmation on his reporting manager. 2. Take Chip into confidence and request him to participate with Hardy in decision making going forward to ensure faster and effective problem resolutions, if the supervisor is still Hardy. 3. Prepare daily progress report, document reasoning behind his decisions and set-up calls with his supervisor to identify issues and engage him on a daily basis. 4. Get approval on the following structural change:
Todd Jones to report directly to Peterson as Manager of Quality Control.
Andrews to hold his current position as Director of Operations.
B. Ineffective Communication:
Peterson should: 1. Ensure effective communication among the various teams and motivate the teams towards the common objective of meeting the target launch deadline. Initiate a rewards program. 2. Send in the communication and make himself easily accessible at all levels. 3. Set up milestones to track progress of various departments. a. Get involved with the launch team of Cantor and Green to see through positive KOL negotiations. b. Bring Miczek and Andrews together to resolve conflicts and sensitize them on the urgency of the situation and motivate them to work together to get all
* Assemble project teams and make sure everyone is updated on project start dates, and there team responsibilities.
Common objectives are developed by working together to ensure Team building is done and that the team runs affectively with all members using their strengths. The evaluate each individuals strengths and weakness’s and bear these in mind when allocating tasks. Agree with team members the tasks they have been set and ensure they are confident and trained to carry them out. Ask for suggestions and brainstorm for idea’s from the team and allow them to have an input as long as it is safe and possible to do so.
3) Unsatisfactory Interpersonal relations: Peterson failed to establish pleasant relations with Dr. Scott Green and Karen Cantor both of whose work he challenged and criticized during his orientation in SciMat. There was a possibility that some of his team members (Andrews and Miczek) resented his sudden promotion to General Manager. Peterson was also in the midst of internal conflicts between some of the team members which made it more difficult to concentrate on the final goal of product launch.
a. Discuss his specific strengths and shortcomings in dealing with each problem. Cite evidence from the case to support your assessments.
1. The first strategy will be successful. I believe this strategy to be an excellent idea because this would divide the professionals up
5. Cliff could focus on the internal thoughts and expectations of his staff, that would help improve the productivity.
The proper method of communication would have to be chosen here in order to get the plan to execute smoothly
3. Establish trust: Breezy's negotiating team should first build rapport with the manufacturers before presenting their proposals.
Then the team needs to investigate the issue clearly as fast as possible because time is as
This interaction highlight that not only had I not been clear in articulating the direction that we had taken through the discovery phase, i.e. reviewing current systems in place, but this quickly identified the direct impact this could have on my ability to build ownership within this team moving forward. This event provided a timely reminder that when articulating direction and trying to build ownership it is essential to understand the existing culture
3. In your opinion, which of Brent’s alternative courses of action would provide the best outcome and why? What should Brent do? How would you handle the ethical issues involved in this situation?
FMC & Integra are similar in that they offer medical devices regulated, in the U.S., by the Code of Federal Regulations (CFR) Title 21 Part 820. This U.S. regulation serves as a set of business requirements designed to assure companies operate in a state of compliance. This state of compliance helps to support safe and effective patient outcomes. The Food and Drug Administration (FDA) govern this set of requirements through routine inspections designed to determine a company’s conformance. Failure to comply can result in fines and/or a loss of distribution privileges within the U.S.
5. What is the next step the team members must take in order to complete their project plans?
After Jack had evaluated the plant, he had found many issues that were not being looked at by leadership, and he had also found that motivation and morale were not the only problems that needed to be addressed. During his first meeting with Mr. Richardson and Mr. Bowman who was the relations officer, he had proposed to them three options about their decision to hire him. The three he proposed were recommending someone else, using his consultancy skills or use his students. They’re choice was to receive assistance from his students.
He sent a member of his staff to each of the firms locations on a regular basis to hold office hours, answer questions and provide counseling.