Groupon

Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its own. In the due context, the underlying report proposes a marketing plan for successfully dealing with the market challenges (Chatterjee, O”Keeffe, and Streiff, 2012).

With all of our security in place, customers lined up, and frequent shoppers ready to go, what does this mean for our owners of the company? According to the Food Management Institute, if a retail establishment has a frequent shopper program, 90% of their customers utilize this system. (Food Management Institute, 2008) With an implementation of a program, customers get a feeling that they are getting a valued service, where we could implement automatic coupon deductions, point-reward systems, or even donations to charities. By give the impression that they are getting value, they will increase the amount of times they visit Kudler. At the same time, we gain value with

A coupon is a discounted ticket provided by a manufacturer or a local grocery store to help advertise goods on the market. Couponing is the practice of distributing coupons to consumers as a form of product promotion. Furthermore, couponing is seeking or collecting discount coupons to save money primarily on food and household purchases. However, there is a much broader spectrum for coupons’ use. The negative part about couponing

Andrew Mason, Founder & CEO of Groupon, had a big idea, but was not aware how massive it could grow. Before Groupon, Mason begun a website called ThePoint.org as a site for collective action, to get groups of people together to solve public and social issues. It wasn’t as effective as he projected, and so started to think of how he could take the group approach of ThePoint.org and turn it into a business channel. Mason believed the Internet had potential to change how people discover and buy from local businesses. That’s when Andrew Mason came up with the excellent concept for Groupon. “Part of Groupon’s success is the simplicity of its business model…” (Kerin & Hartley, p. 110) Groupon offers “Deal of the Day” coupons from local and nationwide

Groupon redefines how small businesses operate when it comes to attracting and selling to consumers. It helps businesses operate and grow more effectively. Groupon knows it has a social responsibility with respect to the society it operates in. It tries to help small businesses grow which in turn boosts the economy. Additionally, given the state of the economy, it helps consumers find deals at an affordable cost. Groupon has a corporate social responsibility department which has employees who work on “strengthening local communities, connecting customers to their neighborhoods, and making Groupon a better place to work” (Carlson)

In 2011, the director of staffing for coupons.com Ken Perluss, saw the need for a manageable system to find the right employees to keep up with the growing size of coupons.com. Purluss looked to Jobvite Hire and found the perfect match with them. With Jobvite Hire, coupons.com was able to fulfill their plan to double the size in employees in as little as six months (http://www.jobvite.com/portfolio/couponsdotcom/). It was interesting to find that in 2014, Retailer iQ was launched. Retailer iQ personalizes coupons sent to customers found in the companies database, sending customers items that interest and suit their needs (coupons.com ,2015). With the introduction of Retailer iQ, digital coupon transactions increased nearly 70% going from the second half of 2014 into the first half of 2015 (“coupons.com Incorporated”, 2015). Additionally, it was impressive to see that when coupons.com first filed for an IPO they opened the stock price at $16 and were able to trade for $31.22 (McGarth, 2014).

Groupon’s primary strategy for growth is sales and marketing. They use complex analytics to segment customers not only by city but more specifically, by neighborhood. They target these customers with marketing that is close to home and relevant to their demographic. They provide local businesses with instant access to droves of local customers and in exchange they split the revenue from the sales of “groupons” with the local businesses. Groupon’s market name recognition and vast data warehouses containing intimate customer data give them an advantage over competitors. They use this data to buy Google Ad Words that will attract the most customers and provide an

Around 70% of Groupon's client base is made out of youthful, instructed ladies, and hence, the dominant part of rebates include excellence, wellbeing, or wellness administrations. Be that as it may, there are as often as possible Groupons issued for eateries, getaways, or various different administrations, (for example, kickboxing).

Groupon’s vision is that they are an online website where any costumer, seemingly anywhere around the world, can purchase coupons at highly discounted rates, for items or services that they would originally pay full price for. Its mission is mainly based off of two things; its values and their promise (to the costumer). When it comes to their values, it all starts with the customer. Groupon is always striving to the best they can be, “Always imagining new ways to exceed the expectations of all our customers—both consumers looking for great experiences at a great value and merchants seeking solutions to attract more customers and run their businesses ' better.” (Groupon) Groupon also believes that great people make great companies. They believe that they’re “A home for creative, problem-solvers, and innovators alike—those with the passion and know-how to transform

What is the one four-letter word that every consumer loves to hear? “Deal”. Plain and simple, consumers are always looking for a deal. Whether it be for dining and entertainment, clothing or groceries, individuals will scour the aisles or the local paper for any sort of penny saving technique they can find. Enter Groupon. Groupon is an innovative technology that connects those frugal individuals with the best deals and the merchants that supply it. Thus expanding the merchant’s business and the consumer’s

Regardless of the company, it is essential for the company to understand and embrace their strengths and opportunities, in addition to understanding and fixing their weaknesses and threats. To be a success the company cannot be naive to problems they are facing. Coupons.com has come a long way from the traditional paper coupon, and expanded into the world of technology, creating convenience for consumers by offering digital coupons (Quotient.com, 2015). This company is dedicated to staying up to date with changes in society, to provide consumers with the best service they can think of. However, with coupons being popular Coupons.com has to be aware of competitors such as RetailMeNot and Groupon. They will begin to run into problems if consumers

On the other hand Groupon offers national as well as local deals, which caused the business to

This is where Groupon comes in with having the ability to save the consumer money anywhere from 50% to 90% through different services and products. Saving people money is only going to mean better things for Groupon in these economic times. We can only think that Groupon is going to fair well despite the economic situation the country is currently suffering.

In my opinion Groupon is not a ready-to-go solution to the problem of low marketing budgets of many local merchants. If Groupon is good

With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to: