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How Can Negative Reinforcement Strengthens Behavior

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The removal of an unpleasant reinforcer can also strengthen behavior. This is known as negative reinforcement because it is the removal of an adverse stimulus which is ‘rewarding’ to the animal or person. Negative reinforcement strengthens behavior because it stops or removes an unpleasant experience. For example, if you do not complete your homework you give your teacher £5. You will complete your homework to avoid paying £5, thus strengthening the behavior of completing your homework. Skinner showed how negative reinforcement worked by placing a rat in his Skinner box and then subjecting it to an unpleasant electric current which caused it some discomfort. As the rat moved about the box it would accidentally knock the lever. Immediately

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