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How We Got To Now: Metaphor Analysis

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Metaphors are used to help us understand ideas and topics. And when technology is mixed in that can lead to new discoveries and understanding. I will be analyzing two metaphors through Steven Johnsons How We Got to Now's chapter sound. Using the metaphors technology as text and technology as tool, from Information Ecologies: Using Technology with Heart by Bonnie Nardi and Vicki O’day, will help us understand the impact technology has in innovation and social change. So to analyze sound technology through metaphors we need to have a basic understanding of what technology as a metaphor means. First technology as a tool means that we are using technology to help us achieve our goals. According to Nardi and O’Days Information Ecologies: Using …show more content…

When technology as a tool is used as a metaphor, a part of that is designers find “unanticipated affordances” which lead to new discoveries. “Alexander Graham Bell, in inventing the telephone, made what was effectively a mirror image miscalculation he envisioned one of the primary uses for the telephone: to be as a medium for sharing my music” (Johnson 96). But in Bell’s attempts to create a technology to listen to live music, he ended up creating the telephone and Thomas Edison’s phonograph would be used to listen to music. This shows that even with the preconceived notions of what they wanted, the inventors created a new technology that had a different outcome. Edison wanted to send sound wave messages through the mail but there really was no way to read them. In this case there was no real way to interpret sound waves because our brains just can’t look at waves and understand them, pushing Edison in the direction inventing playback. He was able to see what he was physically limited to and had to accommodate the change. This is an example of how unanticipated affordances lead to new …show more content…

As Alexander Graham Bell's vision of broadcasting live music started to become a reality this intern created a cultural shift as well. The invention of the radio created a mass medium of music from New Orleans. “Almost overnight radio made jazz a national phenomenon” and African Americans singers and songwriters started to make money (Johnson, 109). So once jazz music was broadcast it created a slew of new types of music like rock 'n roll, Britpop, underground artists and then eventually turning into hip-hop and rap. So not only was the radio seen as a technological advancement it was also seen as a message saying that African-Americans have a voice too. And once their voices were heard it led to more social changes because “the birth of the civil rights movement was intimately bound in the spread of jazz music throughout the United States” (Johnson 112). The radio started to change the way people perceived the African American culture setting the Civil Rights movement in motion. In this example we can also see the difference between what was intended and what the actual result of the radio had on culture. On the one hand it was intended to play orchestra music to please the people who could afford a radio and primarily white people but since jazz sounded better on the radio, more people were able experience music thus reaching a more diverse audience. When looking back on history, we

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