Lenovo's Product Life Cycle Essays

Currently the margins Inventec makes on its Notebook PC’s are low and tough competition is pushing the margins even lower. Inventec’s reliance on HP-Compaq puts the company in danger of going out of business should HP-Compaq suddenly decide to take their business elsewhere. It is imperative that Inventec diversify its products and increase its customer base.

With time, the PC continued to evolve and newer models offered better speed, color screens, more memory and larger hard drives. Further technical evolution continued to deliver higher speeds, larger storage capacity both internal and external. In addition to the hardware progression, the PC world continued to see progress with operating system solutions and advanced software catering to both large and small businesses as well as the home owner.

The second quarter we decided to make a second brand, which was the laptop “MTC”. We felt maybe our target wanted something new and stylish. We manufactured the brand including everything the “Workhorse “ wanted on the computer. We installed the computer with a stylish look, ultra speed computing power, and different softwares. We felt this would help our profitability.

The merger was engineered by noted financier Charles Flint, and the new company was called the Computing Tabulating Recording (CTR) Corporation. CTR was incorporated on June 16, 1911 in Endicott, New York, U.S.A. This merger is just opposite of what happened in the case “Acme and Omega Electronics” where we learnt what changes an organization has to go through when its ownership changes.

Toyota motor is the world’s leading automaker. In factories around the world, Toyota consistently makes the highest quality cars with fewest defects of any competing manufacturer, while using fewer hours, less on hand inventory, and half the floor space of its competitors. Toyota’s worldwide reputation for quality and reliability (Connor, 2010). Complete with profiles their motors for quality for customers so that it is manufacturing techniques were followed by its competitors in the world. At Toyota quality was in built in to each manufacturing process and employees from all divisions ensured that defective items did not pass on the next process.

Brands such as IBM, Hewlett-Packard, Dell, Compaq, and Gateway storm the PC industry. These names are well known to the majority of people. Having many different companies developing hardware gives the user a variety to choose from to match not only their needs, but also their personality. Each brand is unique in design, structure, and function. A mouse designed by IBM may not have the same shape or functionality of a mouse made by Synaptics. By choosing different brands for each factor of hardware for a PC, one can make their computer completely unique and customized (Fans, Harris).

Circuit Board Fabricators, Inc. is a small manufacturer of circuit boards located in California. (Chase, Jacobs, and Aquilano, 2004) Large computer companies such as Apple and Hewlett-Packard hire Circuit Board Fabricators to "make boards for prototypes of new products." (Chase, et al., 2004) The case study suggests that Circuit Board Fabricators has a good business plan established within the organization. CBF has implemented a largely automated process using industry standard codes to produce the four circuit boards that have been developed to be able to give quick and high quality service.

As we all known, Sony and Matsushita are two of the largest consumer electronic makers in Japan or even in the world. And in this reading, it points out the different strategies Sony and Matsushita use when they were facing the fierce competition in China ----- Matushita was accelerating its pace on stretching the supply chain in China while Sony unexpectedly decided to shift some of its manufacturing business in China back to Japan. In this article, I will discuss the reasons that lead them to make different decision as well as analysize the advantages and the disadvantages of their decision.

being a premium brand when customers choose to replace or upgrade their laptops in the future. Our

Zhang introduced a series of strict measures to enhance the employees’ working efficiency and product quality control. At one point, Zhang ordered his staff to destroy 76 faulty refrigerators from a total of 400. The workers were hesitant to do so, because at that time the cost of a refrigerator was worth equivalent to two years income in China for average worker and faulty products were also sellable. However, Zhang persisted and destroyed all the defective products. One of the sledgehammers used has been kept in Haier’s head office in China as a reminder to always supply customers with high quality products and services. This anecdote and the sledgehammer remind all Haier employees to always pay attention to high quality. In order to build their brand, Zhang set higher standards for the company than were required by the industry regulations. According to the respondent, goods exported from China have more rigorous quality tests than domestic equivalent in order to build a better international brand image. “Here at Haier we are dedicated to providing customers with high quality, innovative and smart products to better meet their needs.” said the interviewee, “ We listen, we solve problems, we invent, and then we listen more and we deliver quality, design, and

In 2015 Advanced Micro Devices (AMD) was in a difficult position. The once formidable competitor in multiple facets of the personal computer market had seen its strong profits turn negative and its debt totals rise. The company was finding it difficult to compete across multiple markets with due to a number of factors. The most important of which was a series of weak product offerings, which created a larger gap in the quality of AMD’s products when compared with the competition.

While climbing through the ranks at Kingsoft, Lei had noticed areas for improvement on one of its products. When he brought the suggestions up to other engineers, the changes were noted but no action was ever taken. It was this event that drives Lei to maintain the unique culture and quality control in Xiaomi, which is to constantly obtain and act on customer feedback with some ideas for improvement becoming reality in as little as one week. The company has many product managers which comb through their forums and other online sources to gather customer feedback and suggestions.

This report consists of the product mix of Lenovo and analysis of the STP( segmentation, targeting, positioning).

Acer's dominance as a global manufacturer of IT hardware products can be attributed to the company's extensive electronics component expertise, depth of experience managing global electronics component supply chains, and well-planned acquisitions. Through a series of successful acquisitions, the company has four successful brands including Acer, eMachines, Gateway and Packard-Bell (DiDominico, Kartika, Sibeck, 1996). Of these three strategic areas that Acer excels in, their logistics and supply chain expertise across each of the geographies they compete in continue to deliver the greatest time-to-market and cost gains (Honi, Taring, Po-Young, 2000). Acer is organized into two segments, the device business group and consolidated products and services or other business group. This second group continues to be instrumental in the success of the "divide and conquer" strategies that Acer is successfully using relative to Lenovo. It is also a critical success factors in their success with global markets and local market competitive strategy. The combination of their depth of expertise with electronic components and supply chain prowess in the high technology industry also give the company a formidable competitive advantage against Dell and the troubled PC marker Hewlett-Packard (Honi, Taring, Po-Young, 2000). Despite all these strengths however, Acer continues to struggle with the areas of consumer branding and consumer awareness

Lenovo ensures that it operates with a degree of transparency. Its board of directors, with international representatives from different countries who all have extensive international experience with the company’s products,