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Manners Europe

Best Essays

Human Resource Strategies for the
International Manager

4HRM7C7

Module leader: Dr. Francesca Andreescu

Topic: Manners Europe

By:
Name: Venkatesh Teja Kotrike
Student Id: w14087442
By:
Name: Venkatesh Teja Kotrike
Student Id: w14087442

CONTENTS

Executive Summary 3
Introduction 4 Background 4
Findings and Analyses 5 National Culture 5 Organizational Culture 6 Motivation 7 Recruitment and HR planning 7 Communication 8 Management Style 9 Training 9
Recommendations 10
References 12

Executive Summary

Human Resource is an important function performed in organizations to ensure employee satisfaction. The importance of HR is growing, especially in organizations operating in more than one nation. …show more content…

The analysis is based on how the divergence in European and American labour market affected the company, culture being the major factor. The following section provides recommendations based on the problems analysed in this section.

National Culture

According to Greet Hofstade, “Culture is the collective programming of the mind distinguishing the members of one group or category of people from others” (Hofstede, n.d.). It can be analysed from the definition that, not all groups of people are same. People of different regions-nations have different understanding and ways of doing things that differentiates them from the other. Thus, an organization should try to adapt to the host country’s culture to ensure success. Failure to do so seizes the corporation from achieving its goals (Gudykunst, 2000).

Cultural difference is one of the major factors that affected the performance of Manners Europe. Being a United States Corporation, Manners Europe’s failure to adapt to Dutch culture led to its inefficiency. The work ethics, management style, motivational tools used were more American in nature than Dutch. The five dimensions model proposed by Hofstede is used to understand the difference between the Dutch and the American culture.

The dimension model of Hofstede states that, there are five dimensions that make a culture different from the other:

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