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Microeconomics - Basics

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Economics

Firm: Organisation that brings together FOP (land, labour, capital, entrepreneurship) to product goods and services for sale

Industry: group of firms that produce a single g/s (or related)

Explicit costs: payment made to outside suppliers of inputs
e.g. salaries/wages, raw material, overhead costs

implicit costs: do not involve direct payment of money, sacrifice of some alternative
e.g. salary forgone/interest forgone (factors are already owned by firm)

accounting cost: explicit cost

economic costs → opportunity cost to society (explicit + implicit costs)

traditional objective = profit maximization

profit = revenues – cost.

Non traditional objectives
- received decent dividend
- maximize …show more content…

of sales
- Lower packaging cost per unit

FINANCIAL

Raising funds
- Easier and cheaper
- Banks charge lower interest rates larger loans due to better credit ratings
Public limited companies
- Can raise capital more easily thr issues of shares/debentures to public
- Public has more confidence in large firms → hold their shares

RISK BEARING

Insurable risks
- theft, fire. Probability of occurrence can be calculated and insured against non- insurable risks
- Cannot be insured against
- E.g. changes in dd conditions for final product, changes in supply of in puts
- Definite advantage
- Can diversify output or develop new export markets when dd fluctuates
- If supply shock, materials can be obtained from diff. sources to guard against events e.g. crop failures
- Better position to compensate an area of loss with other areas of gain → higher chances of survival

R&D
- Afford to build labs and employ

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