New York Times Digital Case Study

In April 1985, Donna Dubinsky attended the “Leadership Experience” seminar. Ms. Dubinsky thought that Ms. Coleman used this seminar to “lobby for her cause.” Ms. Dubinsky began to see her own disillusionment as part of a larger problem where the executives were “confused, demoralized, and critical of the company.” She ended the seminar with the realization that proposed distribution strategy was “so radical that it would shut the company down.” So the next day she met with Bill Campbell who was Roy Weaver’s manager and presented him with an ultimatum. Ms. Dubinsky wanted thirty (30) days to develop her own distribution strategy proposal or she would leave Apple.

Rosenbloom, R. S. (2000). Leadership, capabilities, and technological change: The transformation of NCR in the electronic era. Strategic Management Journal, 21(10/11), 1083-1103. Retreived from http://www.jstor.org/stable/3094428

While some may agree that it is not appropriate to keep selling and buying a newspaper every few months, using several different strategies and laying off employees that are essential to the newspaper in order to keep it alive has certainly not work in the past years. The price tag keeps falling every year, while, the amount of money needed to keep publishing daily editions increases. Currently, the newspaper does not have the capacity to investigate and report all the potential news in the City of Philadelphia as the number of staff has immensely decreased in the last several years. Subsequently, there are numerous local business owners in Philadelphia that are fighting to find a solution to the problem. The Philadelphia Inquirer has been in existence for almost185 years. The paper was a key source of news during the Civil War, the Great Depression, World War I and II, shutting down the Inquirer will end a key role in the evolution of the American

The original founders were Henry Jarvis Raymond and George Jones. The Times enjoyed early success. It was meant to appeal to a cultural, intellectual readership instead of a mass audience. Its high moral tone did not help it in the competition for readers in the ocean of yellow journalism. In 1884 Jones choose to oppose the nomination by the republican party of James G. Blaine for president. This caused him to lose much support from Republican readers and advertisers. Profits fell until Jones’s death in 1891. The heirs of the times did not have much aptitude for the newspaper business. Thus causing The Times to be at a historic low point by 1896. It was on the verge of bankruptcy and dissolution. It was at this time when a large amount of stock was bought Adolph Simon Ochs. Ochs offered to be the publisher of the paper only if he was given a contract. The contract would give him majority of the paper’s stock if he made it profitable for three consecutive years. Ochs now controlling the paper added the slogan “All the News That’s Fit To Print”. This showed that The Times would continue avoiding sensationalism and have high editorial

In the wave of information explosion appeared in 90’ last century, the channels to obtain information among people have apparently been diversified due to the rise of new media outlets through the medium of the Internet. Although some advantage of newspaper has been overshadowed by the excellent performance of new media, newspaper is actively adapting to social and economic transformation based on maintaining its existing advantages. For this reason, the essay will describe newspapers’ prospects and explore whether newspaper have been outdated in the globalised era.

In Summary Robert’s Media’s is a publisher of an industry-leading upmarket fashion magazine, whose customer base is ‘affluent 45 to 54-year-old woman’. Currently, the business is struggling to succeed in its current market due to; the 2008 recession, competition from other magazines and a consumer movement from print to digital media. Due to this struggle the business currently has poor financial performance, which has led to a fall in the firm 's share price, thus there was a Board decision to appoint a new CEO, Harry Gardner, who has experience in marketing for a national newspaper, magazines, and a subscription television channel. Harry 's set a corporate aim to improve ROCE to at least 8% within two years, he also suggests a transformational change in strategy. This involves the migration of Roberts Media print titles to a digital format, which will result in a 20% market share.

There are opportunities and challenges in today’s economy that have affected and still affecting USA Today. The internet has proving to be a challenge to the traditional newspaper. The Internet has introduced an interactive and accessible delivery platform than cannot be matched by a printed newspaper. Another challenge is Google and other non-conventional advertising businesses are tapping into the growing online advertising market. With such dramatic decreases in advertising revenue, newspapers have been forced to cut costs. And staffing was the first to go. “Of the top 25 newspapers in the United States, all posted declines in circulation except for The Wall Street Journal” (Arango, 2009). Readers want instant access to news. “Newspapers

The notion of change is a concept often correlated with intimidation, apprehension and fear. The uncertainty and risk revolving around the results of change is a gamble people do not like to take. Whether it is as simple as trying a new dish at a favorite restaurant, adding new departments to a business, electing a new executive board or entirely turning away from a previously successful system to a experimental innovative structure, the parallel between the unknown outcome and change often are a cause of trepidation. When it comes to altering a system in a corporate setting the probability of failure, acts as prevention for adjustment or reformation to occur. Once a prosperous platform or structure is established, it is unlikely for a conglomerate to disaffiliate from those workings and follow a new path of novelty. However, the broadcasting network, CBS, was not afraid to take the plunge of change as author, Todd Gitlan explains in the chapter “The Turn Toward Relevance.” Realizing the network was claiming a static position in relation to its production as well as the audience, CBS daringly reformed itself to reflect the changing cultural times within the nation. Despite CBS’s stability as a leader among other competing broadcasting networks, the fear of failure in correlation to brand change did not alarm the network, rather their understanding to implement of a new pace, audience and turn toward industrial change led to greater opportunities for independence and growth

The purpose of this case study was to examine the impact of acquiring Fox News on Time Warner, Inc. The multi-faceted Time Warner merged with AOL in 2001, created a loss in value to both companies. Time Warner has sought after ways to either increase overall revenue through divesting portions of its corporation or acquire new companies to bolster earnings. This paper explores the impact created by the acquisition of Fox News by Time Warner to its news network line-up. The impact of complementaries, creations of anti-trusts, and the actually of a synergy taking place between CNN and Fox News.

Competition in this industry is high and the trend is increasing. The top U.S. newspapers by total average circulation- from digital subscriptions, print products and other papers that use their branded content are,

To understand the future of the NYT paywall, we looked at the newspaper’s recent trends in advertising and circulation revenues. In 2011, NYT Media Group derived 45% of its revenues from circulation and 49% from advertising (Exhibit 2). The NYT has

The future of newsprint is no longer that of optimism as major media companies like Gannet, Tribune Company, and E. W. Scripps are getting rid of the newspapers and focusing much more on their expansions into television. Wall Street has been pressing newspaper companies for decades to increase and diversify their revenue. This has led to the major newspapers buying up competitors and moving to television and digital media, but with adjacent ad revenue lacking in the past few years, print media has become a weak link to these giants.

Despite his lack of formal schooling, Ochs had learned the newspaper business on the job as newsboy, printer’s devil, printer, and reporter. He was 20 when he bought controlling interest in and became publisher of the failing Chattanooga Times; hearing of the financial troubles at The New York Times, he offered to become publisher in exchange for a contract that would reward him should he achieve his goal of making the paper profitable for three straight years. One of his first decisions was to add the slogan “All the News That’s Fit to Print,” his commitment to avoidance of sensationalism and adherence to high editorial standards;7 but of particular note was his decision to respond to dwindling capital in 1898 not by raising the single-copy price of the paper, but rather by reducing it, from three cents to a penny. Paid circulation tripled within a year, advertising increased, and the paper turned a profit.8 As much to his business acumen as to his commitment to his readership, Ochs set The Times on a path of steady growth and profitability.

For centuries, newspapers have provided the world with up-to-date, useful information. During the World Wars, America turned to the printed press to receive reports, as the newspapers were a vital source of information for the public; however, over the last sixty years newspapers have evolved from more than just tangible chunks of paper that can be sold on a street corner.

Newspaper Comparison Today's society is in many respects dominated by the media. Newspapers, books, television, radio and the Internet not only play significant role in an average person's life but are also multi-billion pound industries that, through the public exposure they are subject to, carry great influence. One of the oldest media formats still in use is the newspaper. This old printed format carries great political power and boasts huge readerships, partly due to its cheap price, never exceeding a few pounds an issue, and its portability.