Nike Swoosh Loop

1. Restate the main points: Amazingly, Nike has turned up around every corner due to a solid friendship, iconic image and never-ending endorsements.

However, Nike remains the reasonable pioneer in the worldwide sportswear platform, and has if anything reinforced its position, particularly in the worldwide football (soccer) market, where it had customarily lingered behind Adidas, which is the second largest competitor of the Nike in the global

The brand that has consistently been my favorite over the years is Nike. Nike is a brand leader and has demonstrated innovative and creative thinking around its product initiatives. The company has a reputation for consistently producing strong results even during the financial crises by continually reinventing its products. Nike has excelled in creating quality products for not only athletes but for other consumers as well and has excelled in understanding and incorporating the American pop culture into its products and marketing campaigns. The endorsements with athletes such as Michael Jordon, the iconic “swoosh” symbol and the slogan “Just Do It” have made the brand a household name.

I feel that Nike has been successful in marketing to a wide variety of people. Nike is on the Forbes list for several categories. It rates as #50 for top regarded companies and made it to #16 for World’s most valuable brands and #88 for World’s best employers (Nike on the Forbes Top Regarded Companies List," 2017).

In this video I learned incredible amounts of information about the Nike brand and how they run their factories. The video itself contained information about how two people, Jim Keady and Leslie Kretzu, flew to Indonesia to live off a factory worker’s wages in an attempt to inform people how inhumane the workers are forced to live. They experienced the physical as well as the mental issues involved with living on a worker’s wages. After paying for fee such as housing, water, and basic human amenities they were left with barely enough food for two meals and a drink. If they wanted or needed anything aside from the two meals and a drink then they would have to sacrifice one or more of their meals in order to attain such objects. The two people themselves had experienced such an issue when Leslie Kretzu became ill and in need of medicine as well as when Jim Keady decided to buy a small amount of shaving cream and one razor. Leslie Kretzu would have had to starve for the rest of the day if she was to buy an aspirin and a small juice in order to gain some nutrients. Jim Keady had to sacrifice three meals throughout his week due to the fact that he decided to buy the shaving cream and the individual razor. Throughout the experience, the two individuals lost a tremendous amount of weight as well as been depleted of energy and motivation. Eventually they tried to enter into a Nike factory and they were denied

Nike which started out as Blue Ribbon Sports is today world’s largest supplier of athletic shoes and apparels as well as manufacturer of sports goods. So, what makes Nike successful than others. “Nike raced ahead of the pack by exploiting its brand power to move from sports footwear into athletics clothing, turning itself into a symbol of fitness and well-being. It then went several steps further, positioning itself as an athletic lifestyle company which, by using celebrities such as the basketball star Michael Jordan and the golfer Tiger Woods to endorse its goods, enabled customers to identify with the lives of their sporting heroes. Today, the company offers innovative and stylish products, backed by marketing that combines traditional advertising with imaginative schemes to build basketball courts in inner cities and donate free Nike gear to high schools” (Larson, 2011, pp.4).

Nike, Inc. is a multinational corporation that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. In 1964, it started its empire as a company that distributed Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports in 1964. Nike founders—Bill Bowerman and Phil Knight—had a great coach-student relationship when both were still at University of Oregon; Bowerman was Knight’s coach seeking a better running shoe and Knight loved athletics so much that he could not live without it. This friendship led to the existence of Blue Ribbon Sports. After the success of selling Tiger shoes, the company renamed itself Nike in 1971. Nike is actually the name of the winged Greek goddess of victory and the SWOOSH logo represents her wing. Carolyn Davidson, who was Knight’s student at Portland State University, designed and trademarked the logo in 1971. They introduced the “Just Do It” slogan in 1988 and that immediately boosted Nike into a sports supplier powerhouse. It surged the market share from 18% to 43% in 1988. The slogan inspires consumers to push beyond limits and strive to achieve new goals. Nike has become the number one sporting brand in the world, netting in revenue of $25.3 billion in 2013. Nike, Inc. wholly-owns the following seven footwear and apparel companies that specialize in different sports: Nike Brand, Cole Haan, Converse, Hurley

Nike is one of the most successful sporting goods companies across the world and a well-known brand that sells merchandise globally. NIKE, Inc. recognized an opportunity in the challenging economic environment, to rebuild the company strengths and pursue other potential by taking on partnerships with Cole Haan, Converse, Hurley, NIKE Golf and Umbro. This opportunity brought NIKE, Inc. more than:

Nike currently stands as a dominant leader in the global athletic retail industry. Particularly amongst females Nike is seen as a popular choice for apparel yet has had trouble solidifying itself as a top choice for footwear, with competitor ASICS seen as the preferred

According to the Nike founder Bill Bowerman, “If you have a body, you are an athlete.”

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There are many disagreements on what is the best sporting memorabilia and shoe brand. However, there is a vast amount of information showing that Nike is the best sports related brand in the world. Nike is the most successful sporting brand to date. Nike also controls a majority of the sports market around the world. Finally, Nike has some of the most profitable products and partnerships in the sports. Nike is the best sporting memorabilia and shoe brand in the world, as Nike is the most successful of all of its competition, controls most of the market, and has some of the most profitable partnerships in sports.

Nike, it looks like s shop with nice shoes, nice shirts and a company that has done really well for itself. But what we see on the outside is know where close to what actually happens in the factories. Imagine u buying a piece of clothing that costs from 80$-250$ knowing that it was made by a kid that hasn’t even got civilised clothes on and is working for money with no way out. Its harsh and what people see as a sports sponsor on everything all the background information is never shared and that is exactly what I am about to show you .

Some of the people I interviewed who did not fit the personality or lifestyle associated with Nike, still found the brand attractive and desirable and would buy the brand regardless if it was an accurate portal of who they are or what they stood for.

Jolie Soloman "When Nike Goes Cold" Newsweek, March 30, 1998 The Nike brand has ended up so solid as to place it in the rarified demeaner of subsidence evidence customer marked goliaths, in the organization of Coca- Cola, Gillette and Proctor & Gamble. Brand administration is one of Nike 's numerous qualities. Purchasers are eager to pay more for brands that they judge to be unrivaled in quality, style and dependability. A solid brand permits its manager to grow piece of the overall industry, charge higher costs and create more income than its rivals.