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Nordstrom vs. JCPenney

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Introduction On paper, there might not seem much difference between a JC Penney and a Nordstrom. Both are department stores, so they carry roughly the same merchandise categories. They are large, and act as anchors in shopping malls all over America. The shopping experience is actually not that much different between them. Yet, there are subtle differences for those who are willing to search for them. The differences tend to relate to our concept of social class distinctions. Massey (2007) notes that "all human societies have a social structure that divides people into categories based on a combination of achieved and ascribed traits" (p.1). Obviously, we make use of groupings like gender, race and religion, but less explored is the degree to which we use social stratification. Ehrenreich (2001) recounts the story of her journey into the social underclass, starting in the Florida Keys. Florida is a highly stratified society, with a concentration of high wealth individuals who choose to live in the state for things like weather and proximity to the ocean, and low wealth individuals whose role is primarily to serve the upper classes. Thus, money is one of the more important sources of social stratification in American society. In today's political discourse, this stratification is framed as the 99% and the 1%, but in reality that framing is overly simplistic. Those within America's middle class occupy a different social stratification than those who occupy the lower

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