Operations strategy at Galanz
Operations Management
1. Rank the importance if Galanz’s operations objective of cost, quality, flexibility, delivery, service and innovations. How has the importance changed over the years?
The order winners and order qualifiers for the business in the early stages of was the same – price/cost. This competitive characteristic is what caused the customers to choose the companies good and services over those of our competitors along with making Galanz a viable competitor
In the initial years Galanz concentrated OEM and then shifted towards ODM and OBM
The focus has changed from Cost to service and towards innovation
We believed that by delivering and attracting the masses with new time saving ways of
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3. Should Galanz develop its OBM business in International Market? Should Galanz continue its OEM and ODM business?
OBM in International Market the OBM business returns higher profit margins and therefore should be continued and developed in the international market. There are associated risks that have been identified in doing this such as:
Potential issues with forecasting
A wider range of models with lower volume production runs
High overheads
Risk of being seen to compete with OEM customers
Being the largest microwave manufacturer in the world, with strong commitment to R&D, expertise in manufacturing, logistics and quality control, and increased brand recognition in the overseas market Galanz has gained the competitive advantages for OBM export business. Galanz’s need continue to increase investments in innovation and branding in order to sustain the competitive advantage in the global markets and ensure that incremental gains are made to ensure profitability
Galanz continues to gain market share in the International market (from 35% in 2001to 44.5% in 2003) but this growth has also brought on a greater degree of risk due to the increased complexity created by an increased product line and the need to provide a more complete after-sales service to OBM customers in order to protect its brand.
Galanz will need to invest heavily into marketing and creating an effective internal sales forecasting system in order to protect its
1. What were the order winners/order qualifiers for Galanz in the microwave oven business during the early stage of its development?
Operations management is the planning, organising and controlling all sectors of the operations process to potentially meet customer demands and expectations while also using resources efficiently. Globalisation is the removal of trade barriers between nations resulting into one single economic market. This is both detrimental and progressive to a business as it brings significant impact on operations strategies. This can be seen through the case studies of the largest Australian airline, Qantas and leading global manufacturer and seller of sportswear and accessories, Nike.
4. Speculate on what will happen at IKEA stores as they are adapted to fit local tastes. Is the company’s trade-off of service for low cost sustainable in the long term?
In this paper I will compare my favorite restaurant, Olive Garden, to its most direct competition which in this case is Milestones Bar and Grill. These two restaurants are in competition because they target the same market and are located within one block of each other. Each restaurant is owned by one of top restaurant companies in North America. Olive Garden is owned by Darden Restaurants which also owns Red Lobster, Smokey Bones, Bahama Breeze, Longhorn Steakhouse, and Seasons 52. Cara Operations Ltd. is the owner of the Milestones chain as well as Montana's, Swiss Chalet, Coza, Kelsey's, and several others. Although there are several other restaurants within the same area as the two I have chosen, I
DQ1. Recall how you determined if you created value and sustained competitive advantage for Kudler Fine Foods. While implementing this strategy, what factors would you monitor and evaluate to determine if you were successful? Why would monitoring and evaluating these factors be important?
A prominent goal of marketing research is the identification and definition of marketing problems and opportunities. This goal also includes the improvement and development of marketing actions. Kudler Fine Foods performed a SWOT Analysis to identify its strengths, weaknesses, opportunities, and threats. Strengths listed are: 1) because it is a small organization, KFF can control and watch over all of the stores operations continually, 2) KFF has no direct competition because there are not any gourmet stores in the area, 3) KFF offers its customers a wide variety of produce, fruits, wines, and cheeses. None of the grocery stores in the area can offer such a wide variety of products, 4) KFF is very customer oriented and employs a very friendly staff. Employees help the customer in any way possible and very courteous, to help customers as much as possible, 5) KFF locations are strategically placed in higher classed areas in which people can afford to pay the higher
This paper will discuss the business chosen for the assignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages.
1. How would you describe the competitive strategy of the ALLTEL Pavilion? Given the firm's strategy, what are the most important Key Performance Indicators (e.g., quantitative measures) for the Pavilion to track and manage if it is to achieve its goal of continuous annual growth in operating income?
* Understand Key Performance Indicators (KPI’s) and how they affect your overall performance. How does your customer satisfaction level and fill rate affect your customer satisfaction rating?
* Does the Sales and Marketing Manager deserve an increase in compensation based on his sales results?
Initially as a market entrant, Galanz focused on a low cost strategy to gain leverage in the domestic market. This strategy was supported by an abundance of cheap land and labor. The expensive microwaves produced by players like Toshiba and LG were unaffordable for majority of the Chinese population and hence, Galanz became popular right from its inception. The rapidly increasing demand, which rose to almost 25 million units in 2003, for these low-cost microwaves prompted Galanz to expand its production capabilities. Galanz, facing shortage in production, decided to outsource magnetron production to Japan for the production deficit that it faced. Furthermore, deals with customers like Fillony to transfer entire production lines made sure that the ever growing demand for the ovens was met successfully. The perennial working shifts for the production team ensured that production scale and costs of Galanz was unmatched anywhere in the entire market.
This analysis delves into the company’s operation management principles to interpret its successful strategies and offer future recommendations.
As for the gap analysis part, three areas are targeted between Bunnings’ strategy and its existing performance analysed above. We also offer recommendations for each gap.
Being a global automotive manufacturing company it requires high-end manufacturing capabilities and innovation to make its mark in the market felt Temsa and its management. Further analysis of the report available with the company shows that it was part of Temsa futuristic outlook towards its operational expertise. The company since 2009 has been in the right course of strategic formulation to make its presence on a global arena. (Temsa Global , 2009 )
Therefore primary research of this report will be based on face to face interview with Nick Lloyd. He is the main manager working for the company for 9 year. Fallowing the structure of the interview the manager had to rate the importance of performance objectives. Furthermore, asked “What’s your main ‘Performance Objectives’ to win and keep your customers?” Nick answered that “High-quality and dependability” are their company‘s primary performance objectives.