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Product : A Product That Works

Decent Essays

Concept statement:
Product
Viviscal is a product that works in two ways; it not only makes the hair look beautiful on the outside, but also helps promote healthy hair growth from the inside. At Viviscal, we not only offer hair care products, but also hair growth supplements and hair filler fibres. As stated on our website, there are many factors proven to be detrimental towards your hair contributing to hair loss, breakage and severe damage. These include stress, hormonal changes, poor nutrition, age, menopause, medication, over styling, the environment, etc. Thus, it is necessary to keep your scalp and hair conditioned and nourished for healthy hair growth by incorporating Viviscal in your daily lifestyle.
Target Market
Viviscal will be attracting women who want their hair to be healthy, growing and beautiful. Our product is not restricted to only those women who are suffering from hair conditions such as hair loss or damage, it can be used by anyone in desire for more volume and thicker hair.
Why Viviscal?
Viviscal is a 100% drug free product that is not only based on 25 years of research but is also supported by 7 clinical trials. Our clinical team is continuously researching to provide better and much more effective results for its clients. The most recent study is based upon double-blind, placebo-control. Our product ensures that every woman has voluminous, luminous and healthy hair.
Special Feature
Since our hair products are formulated based on continuous

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