Giant is one of the largest retailers in Malaysia. Giant store was founded by the Teng family in 1944. The store started as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944 and expanded with the opening of the Teng Minimarket Centre in Bangsar in 1974. Its purpose was to offer their customers wide range of food products at lowest prices as possible. As years gone by the store reputation grew and so did the business. Dairy Farm, which captured Giant in 1999, recognized that the leading to Giant's success had been its capability to continuously offer value for money products. It maintained this basis principle even as it began turning Giant into a national and international brand.
After six years of struggle, including redesigning
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Tesco also sell non-food products such as electronic goods and clothing. The company group has recorded their revenues of £42,641 million during the year of 2007, and raise 8.1% over 2006. They also made a profit £2,648 million during the financial year of 2007, and raise 16.1% over 2006. The company net profit of £1,892 million within the financial year of 2007, and raise 20.5% over 2006.
Recommendations
Improve customer offer
Listening to customers in a wide variety of ways is the key of what to do. Engage with customers through a range of focus groups and ongoing research trackers, and actively seek feedback on what is good or not so good, such as through Every Comment Helps scheme. Online and social media make it easier to listen and respond to large numbers of customers in real time, through Wechat, Facebook and Twitter.
Promotes the right product at the right time
A good distribution system begins with understanding which and what products the stores need to promotes. Forecast what customers will buy using sophisticated, detailed models to consider variables such as seasonality, weather forecast and likely response to
Public sector organisations have also come to realise that looking after their customers and taking the opportunity to learn from them enables delivery of services that are both effective and efficient. Public organisations need to listen to their customers on social media platforms, through verbal conversations and other communication platforms. They must act on the findings and ensure that processes are put in place to improve workforce management and training. Public organisations could learn from examples and best practices in the private sector.
Yahoo! Finance (2012) describes Tesco PLC as a company that "operates stores that primarily offer food products, as well as general merchandise, clothing products, and electrical products." In addition to that, Tesco PLC is also involved in the provision of insurance, financial as well as banking (retail) services (Yahoo! Finance, 2012). Taking into consideration the number of branches it has in various parts of the world, Tesco PLC can be regarded one of the largest retailers around the globe. Having been established sometimes in the year 1919 by Jack Cohen, the company has surely come a long way (Tesco, 2012). The phenomenal growth of Tesco PLC over time can largely be attributed to both the unwavering vision of the founder and the selection of a competent team of managers to run the company's operations during its growth phase. Currently, the company top management team comprises of its CEO Andrew Clarke, its Chief Financial Officer Laurie Mcllwee and Tim
Millions of people are connected with brands and famous pages through social media platform. People are taking services issues to these pages or channels as their preferred communication source. The feedback in the form of positive or negative are public today and the only real question which arise today is how the companies are going to respond and engage with people.
In this assignment I am going to evaluate the distribution systems in delivering goods and services for one of the well-known food sector business and that is ASDA. I am going to look at both the positive and the negative aspects of the distribution systems used and make recommendations for improvement with justified reasons
| Relate with customers to get their opinion of where the company is going, see trends to see which areas could be expanded.
Tesco PLC is a major food retailer that operates primarily in the United Kingdom. The company operates 2,291 supermarkets, superstores and convenience stores in the United Kingdom, the rest of Europe and Asia. The company also offers financial products, such as insurance and banking services, as well as electrical appliances and telecommunication products. For the year 2007 to date, Tesco PLC achieved revenues that totaled £ 46,611 million, an increase of 10.9% against the previous year revenues that were £42,016 million. Tesco is one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people.
Strong cash position. At the end of Q4 2013, Tesco has $97,277 (in hundreds) which is an increase as they have continually grown their cash consistently over the past few years.
While savvy marketing and a targeted sales pitch may lure customers, it is how a company relates and responds to customers’ needs and concerns that determine successful customer retention. In the current social media age, consumers have a multitude of platforms, to include Facebook, Twitter, or Yelp, through which they voice their satisfaction and/or dissatisfaction with a particular company’s policies, practices, or products. Such feedback is not only instantaneous, but far-reaching as the social media explosion allows for mass promulgation of unfiltered comments, concerns, and reviews. Thus, the need for exemplary customer service practices is more pronounced today than ever before. Sound customer service can include many different services and activities, and can vary from company to company, depending on the sector and size of the organization. The onus is upon managers to formulate effective policies and attainable goals through which customer service is enhanced for their respective company, thereby improving supplier-customer interaction. (Tucker, 1994, pp.32-40)
Customer feedback – obtaining customer feedback is essential to the company. Without keeping up to date with our customers, we cant be sure that we are meeting their expectations. We will send out surveys via emails and post. Also we will send out regular brochures updating our customers of any changes that may benefit/effect them. We will also call our major customer's regularly to see if there is anywhere we need to improve.
Not only is taking care of stakeholders necessary to business, it shows leadership within the business, to the community, and to outside sources. One of the most effective ways a business can communicate they care for their community is through service. Leadership starts with serving others. People respect people who humbly serve others. In the TED talk, the speaker emphasizes the importance of not only listening to consumers but actually caring about their interests, problems, and intentions. To further develop this concept of listening to consumers, many companies have invested in the development of bot communication. Bot communication is when companies install an area of their website where consumers can write to the company itself and a bot automatically gives them information regarding their questions, comments, and concerns. This system not only grants consumers information they requested speedily, it also creates a pathway for open communication between brand and buyer. Being active on social media also equips a brand with tools to better know their clientele and generate quick, helpful, and relevant information to those seeking it. There are many businesses that have good service, but very few actually care about their stakeholders and seek to improve relations. Compiled together, this method of communication form community and community is a direct effect of good leadership and service.
The Giant store brand was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of products at the lowest possible prices. As its reputation grew, so did its business.
4. Get feedback from customers, suppliers and other key business partners; consider using interviews or surveys in areas such as customer satisfaction.
Tesco has 164500 shareholders and its profit is about 505 million pounds after the tax has been deducted. Fifty per cent of its profit is distributed to the shareholders as dividends and the rest is held back for investment in stores and improving services for the customers.
Profits for Tesco’s operations in Europe, Asia and Ireland increased by 78% during the last fiscal year. The company has a strong brand image, and is associated with good quality, trustworthy goods that represent excellent value. Tesco’s innovative ways of improving the customer shopping experience, as well as its efforts to branch out into finance and insurance have also capitalized on this.
Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.