Rhetorical Analysis: Just Do It

However for people in the 30 to 50 years old group, they don’t worship celebrities too much. The advertising can be focused on Nike’s brand identity and long history as well as great achievement, showing Nike’s brand personality of bravery and venturing spirit. For example: in the golf sector, Nike would sell not shoes but the athletic ideals of determination, individuality, self-sacrifice and winning.

Nike as one of the most popular brand among sports always has gone a step forward in the pursuit of meeting the needs of its athletes. The high technology used in its products is something that can be seen in the performance of these products. Nike strives to take chances in innovation so that they can exceed limitations and do what was previously

This Capstone paper will explore the challenges inside the business arena of superpower, Nike, Inc. (Nike). Statements and references within this paper are supported with information gained through extensive research of business journals, financial reports, and various other news sources. The author will describe business and marketing challenges inherent in the world of sportswear and sporting goods manufacturing and more specifically, some that Nike has directly faced and overcome. From a very humble beginning in 1964, Nike has grown into a worldwide multi-billion-dollar company that sets the bar as leader of the sportswear and athletic shoe industry (Forbes, 2016). This paper will examine how Nike has become the industry leader and most

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

Nike is very committed to the local and global community. “At the core of the Nike brand is passion for sport and the role it can play in life.” It’s a belief that sport plays a critical role as a source of empowerment to help people reach their full potential. In particular, Nike sees sport as a means of challenging racism, resolving conflict, building leadership and teamwork and enhancing life skills for youth. Used positively, sport becomes a powerful tool for youth inclusion, helping them fully participate in the social and economic opportunities in their community,”

Consumers are not only wanting shoes and apparel to work out, but they also want their products to be fashionable. For example, kids aren’t just buying basketball shoes to play basketball in. Kids buy basketball shoes to wear to school because they are fashionable. This along with other examples have allowed Nike, along with other companies to produce a premium product with higher price points, and ultimately higher profit margins.

With the emergence of the latest fitness revolution, exercise and sports have transformed from recreation into a social indicator of prestige. The Nike organization believes that everyone is a potential athlete and the brand has come to represent success. Though the shoes may help one move better, its value proposition includes making one appear trendy and current. The company markets the sports-inspired lifestyle and further encourages this image through its marketing strategy and use of celebrity and professional athletes to endorse their products.

Through rational appeals and product performance benefits, we will show that Nike isn’t just about physical attributes, but also satisfies customer’s needs and wants. Nike’s unique value proposition has always been the innovative design, durability, and quality of their products. For example, a rational appeal in an advertisement can focus on Nike’s comfort and durability, which fulfills safety needs (Percy, 2008). We can also note that Nike satisfies esteem needs by being extremely dependable in quality, use, and that they offer a large selection of products. Equally as important are the emotional appeals that Nike uses to convey their message. Emotional approaches, such as appeals to esteem, self-actualization, and social approval, are the underlying factors that influence purchasing decisions. Gaining ambition, social achievement, and pride in one’s personal appearance, are emotional benefits that will differentiate the Nike brand from the competition (Percey, 2008).

The emergence of Nike and its success all lies on their knowledge in terms of the experiences over the years and the lessons that they have learnt to effectively bring their business to a success. The key knowledge, which led to its success, was unearthed when it invested in sports marketing and the potential in which it had in driving the brand name of Nike across its competitors and customers. It was this strong branding that led Nike from selling shoes at a station wagon to being one of the biggest sports and fitness producer in the world

Nike is considered as a brand that is stylish meeting its customers' needs. Their method of the styling of product objectives has given them a top position in the foot wear industries. They have associated their triumph with their apparel, and as a result, they make a substantial impact on their viewers. For example, Nike associates their sponsors such as top athletes with their victories thus reinforcing effective marketing strategies. Additionally, Nike ensures that the target users that are possible to boost

The aims of Nike are to inspire and bring innovation to the athletes of the world. Nike inspires in different ways. Starting with their slogan “Just do it.” This slogan tells us that no matter how difficult it might seem, we should ‘just do it’. Another way Nike has inspired is in 2012 it launched a “Find Your Greatness” campaign, in which athletes were encouraged to share their own personal achievements through social media. Nike is innovative in the way they design and improve all their products. Nike always manages to come out with a product that is more creative and overall better than their last. For example, the new Nike Mercurial Superfly Soccer boot is designed in such a way that it enhances the grip and release of the cleats on grass which enhances

By this Nike doesn’t merely means celebrity athletes but whoever is a sports enthusiast and whoever has a likelihood of staying healthy and fit. This is the very reason why Nike supports emerging talent and is right on schedule to sign in all emerging talented sportsman. Further, this strategy of the firm to support sportsmanship actually endorses fitness and inducts the idea of staying healthy in its consumers’ mind which in turn enhances the firm’s sales.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.

Nike has invested highly on marketing. It has signed exclusive and expensive marketing deals with some of the world's top athletes to promote its products. Nike’s marketing campaigns featured winning athletes as spokespeople, and winning teams as an indication of Nike success.

Nike uses successful and famous sports figures to endorse their products. Consumers are willing to pay higher prices for items that they view to be superior in quality, reliability, and style. Brand management is one of Nike’s greatest strengths. For example, basketball-great Michael Jordan’s success on the basketball court led to hundreds of millions of dollars’ worth of sales of Nike’s Air Jordan line of products. Tennis, golf, and soccer are other sports where the Nike brand has made a large impact on fashion, style, and sports equipment.