Strategic Analysis Burberry

The external environment of an organization represents factors outside the company that affect the company's ability to function. The business cannot control these aspects but can answer to these changes if it needed. Of course the main problem for business managers is to manage to respond early to these changes in the external environment, but this depends on how soon any change is identified. Most of external environmental factors for example, economic conditions, are reported daily in the media; managers have a wealth of information with the help of which they can develop strategic plans. Nevertheless, some external factors are difficult to identify, especially when they are changing very slowly or hidden from

An operating strategy “concerns the relatively narrow approaches for managing key operating units and specific operating activities with strategic significance” (32). The

Organizational strategy is the hierarchical technique of outflow of the association 's needs to develop, evolve and meet its target goals. Setting up a purposeful blueprint for a business includes-

The purpose of this business report is to highlight the key influences within the business environment, either internally or externally in relation to the impact of such influences on business opportunities. In order to do this, the following key influences will be analysed:

I think it is important to assess the environment opportunities associating them to the strengths and weaknesses of the organisation resources.

The weakness of Burberry is the premium price range of their products. Burberry faces a dilemma. Many consumers love the company’s products such as coats, clothing, and bags but they can’t afford to pay for the full price. Others, like Findlay, could afford the price but aren’t moved enough by it to actually pay out their cash. The pricing of goods or services can represent their quality and desirability.

Businesses need to focus on external factors, as they are uncontrollable and impact each firm in an unexpected way. External Factors can affect the ability of a business or venture to accomplish its key objectives and destinations. These outside components may incorporate; Competition, social, legal, and technological changes, economic and political environment. This research paper will investigate external factors and their effects on organisations. The examination of the topic will be based upon precise research information, opening the negative effects of outer components.

Previously closed door events for invited guests, the use of livestream technology allowed Burberry to take these key brand moments to an ever-wider audience over the course of the year, culminating with the livestream of the Burberry Spring/Summer 2011 womenswear show, which has been watched by over one million people across more than 180 countries around the world. The introduction of ‘retail theatre’ technology allowed the livestreaming of shows directly to flagship stores globally, while the development of instant digital commerce purchase capability, supported by supply chain innovation, has allowed customers for the first time to buy directly from the runway for delivery in seven weeks. Further innovations, such as the streaming of the September 2010 womenswear show in 3D to five locations around the world, and the hosting of the Autumn/Winter 2011 womenswear show on the iconic video screens in Piccadilly Circus, London, have continued to broaden reach and awareness.

Inbound marketing techniques used by Burberry include involvement of social media platforms such as Facebook, Instagram, Twitter and YouTube, which appear to be very successful as Facebook has 17,213,131 likes with majority being positive feedback. Also, Instagram has 9.3 million (instagram, 2017). They are also one of the first to use Snapchat and periscope as well as twitter and others because they use it showcase live fashion shows increasing brand awareness. This was copied by other competitors such as Louis Vuitton and Gucci. (FaceBook, 2017). ‘In 2014, Burberry upgraded their mobile platforms, resulting in a tripled mobile revenue’ (UK, 2015). Also, the “From London with Love video had 9.5 million views and ranked the 4th most watched brand video in 2014’. (plc, 2017). This shows that Burberry try different methods to interact effectively with their customer base and measure

The firm’s external environment is challenging and complex. Because of the external environment’s effect on performance, the firm must develop the skills required to identify opportunities and threats existing in that environment.

An evaluation of the external environment illuminates the challenges the organization has no direct influence, however it must navigate successfully to survive. This analysis can assist in identifying specific opportunities that may arise and the threats that exist to achieving strategic goals. The external environment includes political, economic, societal, technological, legal and environmental.

Analyzing the External environment is important in the strategic decision making for the organization in that these factors will affect the company’s choice of direction and its internal processes. There are two specific categories of the external environment factors that will be discussed, the remote environment and the industry environment. The remote environmental factors important to the success of the organization are the economic, political, technological factors. In order to create their strategic action plan, the company must also have a clear understanding of its competitive forces included in the industry environmental factors. The factors the company must look at are the entry barriers

This proposal analyzes the feasibility of establishing a neighborhood bar in a gentrified mixed use area that abuts a university. The conceptual model used for the design and operations of the neighborhood bar familiarly known as Cheers and it is the equivalent of the Starbucks concept Third Place. The target area in which the neighborhood bar would be sited contains virtually no informal gathering places for neighborhood residents. A number of shops and upscale restaurants line the pedestrian mall in the center of the neighborhood, but the business hours of these enterprises preclude casual use by those who live in the neighborhood but commute to jobs in nearby urban areas or at the university. A Porter's Five Forces analysis indicates that there are only a few factors that would have negative influence on the establishment of a neighborhood bar in the location selected and these barriers are not substantial, nor are they sufficient to prevent the establishment and survival of the proposed business. The SWOT analysis triangulates well with the Five Forces analysis, adding credibility to the potential for establishing a profitable enterprise in the target area.

Her transformation of Burberry had become a text book example of how to transform a business that other luxury brands are sometimes said to be “doing a Burberry” (Financial Times 2004). In 2005 Angela Ahrendts, replaced Bravo as Chief Executive who made changes to Burberry product line by making checks more stable and by focusing more on higher-margin products like handbags and perfumes (Friedman 2011).

Discuss in scholarly detail what is meant by an organization 's external and internal environments and how the external and internal environments of an organization can influence or impact both long term objectives and business strategies.