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Summary Of Chapter Two Examples Of Figurative Language

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1. Figurative Language: As Eric Schlosser is introducing Carl N. Karcher in the opening pages of the novel; he refers to his life as a tale by Horatio Alger, growing from modest upbringings, to establish a fast food empire. This quote uses an allusion to the talented author of Horatio Alger whose works often revolve around working middle class fighting adversity to become wealthy, which is the fulfillment of the American dream. Karcher’s life resembles a real life story that can be illustrated by Alger in one of his works comparing his upscale to greatness by pioneering ideas changing the way Americans eat and live. 2. Figurative Language: In this opening segment of the book, Eric Schlosser looks back at how fast food chains originated, looking …show more content…

Syntax: In this section of the chapter Schlosser compares the two genius minds of Walt Disney and Ray Kroc whom both revolutionized American lifestyles. With the usage of repetition and parataxis, Schlosser examines the similar upbringings of the charismatic figures outlining fact after fact after fact to address how these two were akin. The repetition in this helps unify the meanings of the similarities, while parataxis keeps the flow of the sentence going without losing the train in thought. 4. Syntax: In this segment of chapter two named “Brand Essence,” Schlosser describes how McDonalds wants to have an emotional connection with their customers by referring themselves as “Trusted Friends” in their memo written by Ray Bergold, the chains top marketing executive. However by the end of this, Schlosser reveals this quote in the opening page of the memo. This quote uses periodic style in its writing delaying the overall main subject and a subtle usage of irony is also being applied. Throughout the whole segment, McDonalds have been emphasizing that they are your “Trusted Friends”, however they oppose a threat in this document which if you copy this material you will be accused of civil or criminal

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