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Swot Analysis Of Ted Baker Plc

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TED BAKER PLC

10-K ANALYSIS

Accounting 2 Fall2014

Name: FATHIA Yoshianna Sasmitaningtyas
ID Number: 12413046

Introduction
Ted Baker Plc. (LSE: TED) is a United Kingdom-based brand that established in 1988 and become a public company in 1997, by its founder and CEO, Raymond S Kelvin. Started in 1987 from ideas during his hobby, fishing, to a global brand that ranges from quirky, yet provide detailed style of menswear, womenswear, as well as childrenswear and a grooming place in the heart of London. In the same year as the company established, not only in the original place, Glasgow, it also opened their store in Cambridge, Manchester, Nottingham and Sheffield. In 1994, the company created three channels of distribution. Ted Baker …show more content…

Celebrating their 25th anniversary, Ted Baker has created a chain of stores in United Kingdom, European Countries, United States, Canada, Asia, Middle East, Australia and New Zealand. Ted Baker Plc., emerged from the bottom part of clothing store’s competition, to the top of UK’s most desirable stock in London Stock Exchange. Ted Baker got 110 stores worldwide that will expand in the near future and at least 252 concessions worldwide. Headquartered in The Ugly Brown Building, London, the latest fiscal year of Ted Baker Plc. is 25 January 2014 (52 weeks in a period). The company’s financial statement was audited and completed by KPMG Audit Plc, London with Liberum Capital Limited as the financial advisers and stockbrokers. The financial statements are prepared in accordance of IFRS (International Financial Reporting Standards) method, following the European Union Law. The current price of Ted Baker Plc.’s share is as …show more content…

According to Brenzel (2014), fashion-related business in 2014 mainly used social media as part of marketing strategies. Ted Baker already steps ahead of time by partnering up with Microsoft to support their e-commerce platform and accommodate the change in industry outlook for future growth. On the other hand, Ted Baker needs to create more brand awareness on new market and in addition, to deal with possible obstacles in the future, the brand has invested in development of human capital and resources.
Ted Baker will open new negotiations with the bank even though there are no written agreements on this matter due to exposure to financial risk such as liquidity, transaction and market risk. Ted Baker satisfies its daily working capital through borrowing facility that will due in 1 March 2015. Ted Baker also shown that the company has sufficient amount of financial resources in company’s financial prediction and

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