The Broadway Cafe

These obstacles are known as barriers to entry. There are generally two types of barriers to entry that exist, these are natural and artificial. Natural barriers can be exploited by the major firms and the artificial barriers can be used belligerently to stop other firms from joining the market.

Scenario: Imagine you are an employee of Party Plates, a company that manufactures decorative paper plates and napkins for special events. Your team has been assigned a new project. The president of your company has tasked you with improving the efficiency of the current information systems used in the sales department, because the current systems are somewhat antiquated. Your organization is currently using Microsoft® Excel® to track all personnel data, but would like to migrate to a relational database like Microsoft® Access®. You have also been tasked with identifying potential collaborative software that may improve internal communications and help streamline some of the work processes for the sales department.

Making the decision to leave the atmosphere of the café as is and focusing on up grading business operations from relaying on memory and notepads to run the business. Now, I must develop a strategy for a full turn around for the business to become successful. In doing so, I can use Porter’s Three Generic Strategies (Baltzan & Phillips, CIS 500 Business Driven Information Systems, 2009). The strategies consist of broad cost leadership, broad differentiation, and focused strategy.

O’Brien, J. A., & Marakas, G. M. (2011). Management information systems (10th ed.). New York, NY: McGraw-Hill.

Trimble (2014) states that ‘With online video quickly becoming a key means for people to satisfy their information a entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at peril.’ But this is not true only to small businesses, Larger businesses that don’t take advantage of this, will lack the presence that other business have by implementing this advertising strategies.

A Platform for Students to Interact enables understudies to post inquiries concerning lodging, obtaining books or finding the best places to eat and find solutions rapidly from the grounds group. Administrator can post imperative data and make custom channels that are particular to live at your Make Your Services Easy to Find Enable understudies to rapidly find pertinent administrations through an accessible rundown of grounds administrations. Understudies would now be able to discover the assistance they require with one-touch access to GPS bearings and contact data, for example, email and telephone number. A Digital Rolodex for Your Students Enable understudies to rapidly discover staff and workforce contact data through an accessible

Video consumption soaring amongst online audiences. From 2013 to 2014, 43 percent more videos were watched online. For e-commerce businesses, this translates into an immense opportunity to market products and services to consumers.

In 1985 Michael Porter surmised that a market can be subjected into different strategies, thus, three variations of competitive advantage were born. The differentiation strategy is the focus for the purpose of this paper. Furthermore, the differentiation strategy in its most exposed form is a strategy that places prominence toward the brand name and advantage is the prestige that follows. This type of angle draws in a specific high-end consumers which in turn sets its corner of the market apart from its competition. Additionally, in this advantage there is a uniqueness perceived by the consumer, industry wide. The differentiation strategy is distinct in attributes indescribable by price but all the same customers are more than willing to pay a premium for the product or service. Firms that are successful in this advantage are fully equipped with a product development team high in creativity and innovation. Additionally, this strategy is only able to be an advantage if a firm is able to access an unlimited amount of research.

Back in the 1980’s, Michael Porter created the concept of his Five Forces and Competitive Triangle. These five forces are used as a tool to measure the level of competition in an industry, as well as the overall profitability and attractiveness of the industry. The triangle takes into account the importance of product leadership, operational excellence and customer intimacy, which we will discuss later. This year we used Porter’s five forces and competitive triangle to analyze different business models and business ventures within our MGMT 4900 class. Porter’s strategy was one of the three main strategies we focused on when discussing the creation of differentiation, business strategy and competitive industry analysis. Porter’s models are simple and effective in identifying the attractiveness of an industry as well as competitive strategies, which he defines as, “deliberately choosing a different set of activities to deliver a unique mix of value.” Before we dive into the five forces and Porter’s triangle, he tells us to ask three questions when creating a business strategy, what is the business doing now? What is happening in the environment? And, what should the business be doing?

• • Barriers to enter Factors affecting the barriers to entry are: – E Economies of scale i f l – First mover advantage – Relationships with suppliers and customers – Legal barriers

The first thing I noticed about the subject of collaboration is that it is huge—there are as many styles, types, methods, rationales, theories, benefits and drawbacks as there are theorists and scholars. Additionally, almost no one appears to agree on even such simple matters as terminology (Is it collaborative writing or collaborative learning? Is it peer response, review, or editing?), let alone on actual application and practice. As Kenneth Bruffee states in “Collaborative Learning and the ‘Conversation of Mankind,’” an essay many supporters and detractors of collaborative writing hearken back to time and time again, his essay “offers no recipes” because there are no recipes for effectively

If new entrants to your industry are forced to come in on a large scale and face retaliation from existing firms, this raises barriers to entry. If new firms must spend heavily up front to build a brand name, this investment is significant and discourages entry. If the use of anew company’s product requires potential users to make massive changes in their business – large investments in new equipment, extensive retraining, complete product redesign, etc., this discourages entry. High up-front costs such as advertising, research, or capital equipment will discourage entry. If the stakes are very high, entrance is limited to a few large companies having deep pockets. If distribution is limited, competition can be fierce for shelf space, etc. New entrants may have to offer price breaks and allowances to break in, or be willing to create new distribution channels. New entrants who lack experience must expect high unit costs until the firm becomes more efficient. Policy and economic treaties may influence a company’s ability to enter the market.

Providing an exceptional product or experience to the client which gives an added value may be termed as Differentiation Strategy. Differentiation does not just mean the way the final product shows up or the features it gives, but advancement and imagination may be integrated in everything the organization does from the raw materials to post-sales assistance in a manner that the clients may derive value from it. Considering Theme Restaurants as an example, at present the theme restaurant brand which leads the Restaurant industry with its competitive advantage is Hard Rock Cafe on the grounds that they offer a “Dining Experience” which is found nowhere else and is remarkable in every aspect (Heizer & Render, 2013, pp. 72).

To facilitate the shift toward collaboration as a business-process enabler, CSI has partnered with several leading solution providers and vendors, including:

YouTube has become the most popular video sharing website. It has variety of functions that enable a virtual organization to operate and have different kinds of virtuality impact. To compare with the other similar enablers, it has strengths and weaknesses.Advertising and marketing is the most significant one. You also can gain different technology impact from it. From the Web Reviews, we can see there are a lot of merits of YouTube. However, the copyright infringement is still the important problem of it.