The CEO small start up distillery named La Mancha Distilling co. in the southwest city of Albuquerque, New Mexico, the city known for its home to televisions Series “Breaking Bad”. Craig Cervantes the CEO of La Mancha Distilling, has filed for, and now has a patent pending for a new type of revolutionary Spirts Aging process.
Craig Cervantes has come up with a new revolutionary Patented process that stands to change the whole game of manufacturing Aged Spirts such as Bourbon, Scotch, Whiskey, Rums, Tequilas and Brandys as well as many others that are currently aged in Oak and wooden barrels. Traditionally, Whiskey and Scotches are aged in charred oak barrels in the long aging process that normally takes between 3 to 7 years to passively
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In a normal oak aging process the amount of surface area of the barrel is stationary and only has a finite amount of the actual oak coming into contact with the Spirts within. In re thinking the process the eureka moment came when instead of putting the spirits inside the barrel basically the barrel is turned inside out and the sprits now surround the Oak. In the process a negative pressure is applied which draws the alcohol into the wood at much higher rate and getting full penetration of the wood to maximize the drawing the flavors from the Oak. Another unique result of this method is that you can do much more of a customization of the actual ending flavor profile.
In a traditional method the Charring of the barrel is ordered from the cooper when they have made the barrel. The charring on the inside of the barrel can be altered to end up with a different end result depending on how deep the charring is done. With this new method the wood is made into actual chips which are then “toasted” for a period of time at a high temperature and it changes the
Carmelization profile depending on the extent of the toasting. You can now eliminate certain flavor notes or bring certain flavor notes into a finished product in a much more consistent level than was ever possible in the past.
Another thing that can be done during the aging process is to introduce other types of woods in the finished flavor profiles. It can be done using woods
As a group we recommend Frog’s Leap Winery must focus on expanding their current market. In the next few years, Frog’s Leap needs to brand a name for themselves by finding new demographics, highlighting their environmental friendly approach, and turning their strengths into core competencies. The best way to implement this type of strategy would be trough the utilization of social media, such as a Facebook business page, Twitter account, an Instagram account, or updating the company website. As a group, we feel a social media campaign, or viral marketing strategy, would be very beneficial to Frog’s Leap as well as being cost effective to the company considering social media is free. The social media sites will allow Frog’s Leap to post
After several visits to distilleries and wine tastings, I started asked me about the differences with whiskey from other countries, which made the difference and the renowned Scottish whiskey and of course if it were today always true and how to fix it if it is not the case.
Put the wine in a bottle and cork. Age in a cool area for 9 months.
BREAKING NEWS: METEOROLOGIST FEAR DEVASTATING DROUGHT TO SPREAD WEST IN THE UNITED STATES! CALIFORNIA ALREADY HARD HIT!
Truly an American legend, Jim Beam (hereinafter alternatively "Beam" or "the company") bourbons date back to the late 1700s, and have been characterized as "Kentucky tea" by the company's own master distiller, Booker Noe (Copley 132). The company's products are aged in charred oak barrels that produce the distinctive amber color and flavor (Copley 132). In 1795, Jacob Beam sold the first barrel of
The population of the Britain would prefer drinking whiskey rather than other alcoholic drinks. It is typical for their leisure interests. The Johnnie Walker’s brand is highly respectable brand in Scotland and the other members of the United Kingdom. The population is relying on the quality of the beverage, and Walkers’ products are proven on the market. In some cases, whiskey is preferred for the health improvement, especially a quality one, like Johnnie Walker. The minimum age for the purchase of alcohol is 18. Mostly, the whiskey consummators are over 22 years old. Aged scotch whiskey is great to drink and can even be appreciated by those who are not much familiar with it.
Olde English liquor is a malt liquor brand produced by Miller Products that was established in 1964. Malt liquor is a strong lager or ale in which sugar, corn or other aides are added to the malted barley to boost the total amount of fermentable sugars and consequently boost the concluding alcohol concentration without creating a heavier or sweeter taste. Malt liquor is beer with a much higher alcohol content which contributes to higher alcohol addiction. Legally, it often includes any alcoholic beverage with 5% or more alcohol by volume made with malted barley. Initially it was sold in small sizes (16 and 20 ounce bottles) until the introduction of the 40 ounce in 1980.
In 2002 only way one would know about Five Guys is if he/she lived in either Maryland or Virginia, or if they were visiting of course. Yet, to date, Five Guys just expanded its burger industry to the United Kingdom. In efforts to stay afloat during the current recession, Five Guys opened its business to franchising – resulting in Five Guys taking the burger fast food chain by storm. In this paper we will look at Five Guys philosophy and how it sets it apart from other fast-food chains, Analyze the original values and how it remains strong today, discuss three factors that contributed to Five Guys’ success in such a short
The name of My Non-Alcoholic Beverage Company is "Revitalize Energy Drink". I decided on this particular name because it should connect with consumers and the name speaks for itself. The drink will consist of all natural products to help give users a boost of energy and assist them to consume natural vitamins and minerals their bodies need. Our mission is to serve men and women of all ages by providing an all-natural quality energy drink that will fuel their bodies and mind. Our mission is to provide a high quality all natural products that individuals can enjoy and provide their bodies with nutritional vitamins. We at Revitalize Company truly believe in our mission statement and will do our best
Not all toaster ovens are created equal. Some come with the very basics. A dial to set the temperature and a rack inside to hold the food. Others are more elite and come with touch screens and rotisserie hooks. Whatever level of toaster oven you choose, though, the majority come with a perfectly sized pan to fit inside the oven, so you can place most of your cooking items on it rather than directly on the rack. Pizza pans and cookie sheets are made to fit inside the differently sized toaster ovens. Others have stones you can set inside which your pizza can sit on top of for the ultimate taste. Brick inserts can make the food taste as if it has come from a
d. User training: This has to do with end – user training on the new ERP solution to be deployed.
Definition of Project: Edgar Bronfman, Jr., in 1995, had a vision for Seagram to be the “best-managed beverage company” (Jick & Peiperl, 2011). In his vision, he stated that the company would focus on growth, would be fast and flexible, customer and consumer oriented. Seagram would reward and honor employees for teamwork.
The case study focuses on the strategic dilemma faced by the CEO of a start-up company, called OncoLogic Biopharmaceuticals, in response to acquisition offer by another privately held Canadian company Procyon Inc. Case study provided general external and internal factors, stakeholders, both the company’s current financial standing. For the case analysis, to identify the key problems, generate alternatives, and provide recommendation, I have employed various strategic and decision-making tools such as PESTEL Analysis, balance score card, Porter’s five forces and cost benefit analysis.
Ms. Abigail Covington (“Ms. Covington”), a brewery owner, came into the firm’s office on September 12, 2016, at approximately 12:30 p.m. for an interview. The interview lasted approximately twenty minutes. The interview focused on the circumstances surrounding Ms. Covington’s dilemma and the relief she seeks. Notably, Ms. Covington wants to enjoin her former employee, Rebecca Hanson (“Rebecca”), from producing and selling Bad Ass Brew (“Bad Ass”). Bad Ass is a lager that is essentially identical in style, taste and appearance to Achy Breaky Winter Lager (“Achy Breaky”), which is a beer that Ms. Covington’s son, Matthew, created. As a result of the misappropriation of the Achy Breaky recipe, Ms. Covington’s brewery has suffered a dramatic loss in sales of virtually all of the beer it sells.
A review of the main technologies currently available to produce wines with lower alcohol (ethanol) levels was undertaken. These comprise technologies to reduce the initial sugar levels in the grape juice; yeasts to produce less alcohol by diverting sugar metabolism to glycerol production; and post-fermentation technologies to remove some all of the alcohol from the wine.