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The Effective Balancing Of Stakeholder Interests Essay

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The effective balancing of stakeholder interests requires the identification of various categories of stakeholders and analyzing their expectations and needs of the organization. The basic stakeholders whose needs must be addressed are suppliers, the farmers as customers, the consumers of the foods produced by the farmers that use the Monsanto seeds, the society in which the organization operates, company employees, shareholders, and investors. Some of the stakeholders falling in the above categories can have interests that conflict with the activities of the company (Ferrell & Hartline, 2012). An example is a case in which shareholders and investors are interested in the growth of profits; thus, showing high support for any profit-generating initiative without considering the impacts on other stakeholders.
Farmers as customers typically have interests that vary from those of the shareholders (Ferrell & Hartline, 2012). Their main interest is the reduction in prices of seeds since this would reduce their overall cost of production. If this interest is adhered to and those of other stakeholders neglected, the shareholder interest of increased profits can be damaged. On the other hand, the key interest of the end consumer is the reduction in the prices of seeds since it is directly associated with the decline in the cost of food items. Another interest is the safety of the foods for consumption to avoid risking diseases such as cancer and allergic reactions that arise from

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