The International Business Plan Assignment
Vodafone
Student Name:Mihaela Mangalagiu
Executive Summary
At the time of development of globalization there were many concerns about its benefits. However, it has brought significant changes in all segments of human life and International business is one area in which it contributed heavily (Reich, 1998). Companies all over the world are currently formulating their business strategies mainly after considering the trends in global market instead of domestic market. Outsourcing and offshoring are some of the new business principles emerged in this world after the implementation of globalization (Samimi and Jentabad, 2014). The core of these new business concepts is to exploit the business opportunities in overseas countries as much as possible (Samimi and Jentabad, 2014).
India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian
In general, the outsourcing is hiring the foreign workers/company to do a particular task, as opposed to hiring domestic workers/company. Besides the outsourcing, the international purchase is an essential activity of companies. In the trend of a booming global economy, a company only focuses on its core value and hire suppliers to supply the necessary product and service. The relationship between companies are complicated and interdependent.
Globalization is the integration of markets through the cooperation of internalization, federal, and state governments with corporate companies to provide low-cost products. Subsequently, outsourcing is an essential part of this globalization. However, what exactly is outsourcing? In its broadest sense, outsourcing is simply contracting out functions that had been done in-house—a longtime U.S. practice (“Globalization: Threat or Opportunity”). When a U.S. manufacture product, and buys material from an intermediate supplier from out of the country rather than producing them in-house, that is what is called outsourcing. Also, when U.S. corporation hires outside contractor out-of-the-country to do U.S. call center services for less labor cost that is outsourcing. When a company deals out its operational task, such as payroll, accounting, and software operations that is outsourcing. To get the clear understanding of outsourcing, I have interviewed IKEA’s U.S. Deputy Retail Country Manager Rob Olson about outsourcing—Swedish goods. Olson stated that IKEA’s outsourcing utilizes the unique talents of different countries and their labor markets to increase trade, which helps better allocate resources in their own countries while getting goods cheaper from others.
The business activity of companies in most industries is affected by the process of globalization. The need of globalization was determined by the necessities of companies that had to address markets in other countries in order to expand their business. In addition to this, they had to reduce their costs by hiring employees from other countries, and by outsourcing some of their processes to other regions.
Globalization has changed the way companies handle business and the jobs individuals can obtain. Companies have moved their labor overseas due to cheaper labor and production costs. According to Tarique, one of the nine drivers of international of business is the search for new markets and reduced costs. This means that companies are looking for new markets and lower-cost operations. These are found in other countries (15). Offshoring would be an example of this driver. Companies in the United States are moving their operations overseas to countries like China because labor costs are cheaper and products are cheaper to obtain and produce.
There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion
Consumers are at the heart of globalization. Every business around the world strives to win customers by meeting their demands for a big variety of goods at the lowest possible price. In order to do so, companies try to lower the cost of their operations by relocating parts of their business activities to other countries such Latin America and Southeast Asia. This process is called outsourcing and it has two effects. On one side, it has creates jobs in those developing countries and “has helped pull more people out of poverty than any other time in human history” says Matt O’Brien, author of the article “The Biggest Threat to
Offshoring has its advantages as well as it disadvantages, as most business decisions do. It is the weighing of those two leverages that make the debate of offshoring such a conflict. Offshoring reaps many benefits for companies. For starters, offshoring allows companies to stream their productions globally. With this they may then begin to cut cost of goods to a lower rate to increase the demand, a plus for both the company and it’s consumers. This investment also acquires new customers and even puts the companies into new market
The process of globalization has numerous significant effects on countries, organizations, and individuals. These effects can be observed in the quality of products, in their prices, but also in their availability. Because of globalization, numerous companies prefer to expand their business on international level. Some of them outsource some of their processes and activities to cheaper destinations that allow them to reduce their investments.
Globalization is something that has been occurring since early in the history of entrepreneurs, and something that will not be going away anytime soon. Businesses can enjoy many benefits from globalization that include an increased audience to market their products to, and quicker sharing of innovative ideas. The advantages of globalization are just as much a disadvantage. The increase in competition between domestic and foreign business has lead to a decrease in employment and an increase in outsourcing. Businesses need
Indian telecom industry is one of the quickest developing commercial enterprises on the planet [2] .There are around twelve telecom administration suppliers who work in the wired and remote fragment. The business is described with exceptional rivalry and persistent value wars. There are suitable financial and limited time approaches that help the local request and make volumes for the business .The Indian telecom industry has colossal development potential. In the following couple of years, the industry is ready to develop further; truth be told, it has as of now entered a solidification stage as remote players are attempting to obtain a pie in this dynamic industry.[5]
Over the past decade or more, outsourcing is becoming an essential success factor. Many multinational organizations rely on outsourcing for a variety of products and services such as technology, customer support, automobile, clothes, telecommunication products and many more (Gottschalk, 2006). Outsourcing is an excellent process when it comes to cost advantage. Additionally, it provides organizations the time and workforce to focus on organization’s core business capabilities (Gottschalk, 2006).
Globalization is defined as the process of international integration arising from the interchange of world views, products, ideas and other aspects of culture. A global economy allows companies to source their product or service from around the world. This enables business by giving them more options and resources to grow their business. However, globalization comes with its own set of questions and problems. Companies that do business worldwide have to constantly deal with shipping, customs, politics, and cultural barriers. This paper will be centered on the advantages and disadvantages of offshoring and outsourcing. Furthermore, we will discuss some of the factors and trends that are affecting offshoring and outsourcing.
Adventure Travel International (ATI) will begin operations this year and provide adventure and sport/travel packages to people in the Pacific Northwest, specifically the greater Woodville area. An opportunity for ATI 's success exists because the national tourism and travel industry is growing at 4%, and adventure travel at 10% annually. Further, the Woodville adventure travel market is growing at least 12% annually and there are no providers who specialize solely in adventure travel in the greater Woodville area. ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing.
Up to now the literature review has given an insight into the concept of globalization, and the understanding of several academics in the light of how this phenomenon developed over the years. It is then essential to cover what the economic benefits of globalization are, and how these may impact a sector or company. Most of the literature study’s that have been written on the economic benefits of globalization have been after 2006. The reason is because the studies used the globalization index which was created by Dreher (2006) then further developed by Dreher (2008) again. Many of the empirical studies used this index as indicator as a base to form their findings.
Indian Telecom Sector has come a long way since the days, when one had to wait for upto ten years for getting a new landline connection. The growth story that has unfolded in the past ten years has provided common man with the opportunity to access this highly needed facility. Indian Telecom Companies have written numerous success stories in their journey to make the dream of affordable and effective communication facility for Indian very much possible!