The Marketing Mix Of Kellogg's Marketing Concepts Of Marketing

Marketing: the process of planning and executing of a product, its pricing, its promotion, and its distribution. In addition marketing attempts to manage customer relationships in ways that benefit the organization and its stakeholders. Marketing creates UTILITY (want-satisfying power of a good or service) through the exchange process. Time Utility – Availability of goods and services when people want them. Place Utility – Availability of goods and services at convenient locations. Ownership Utility – Ability to transfer title to goods and services from marketer to buyer. Form Utility – Conversion of raw materials and components into finished goods and services.

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Marketing comprises of all the activities and tasks undertaken to promote and sell the product to the end consumer. It encompasses a wide array of techniques that can be used to push the product/service to the consumer and get them to pay for the same. Marketing can also be done for non-selling objectives like brand awareness, recognition, brand image enhancement etc. In essence, marketing concept creates a value for the customer and communicates it effectively to drive the consumer to make a purchase. It is also almost detrimental in customer retention.

Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of the whole process as they help in profit making. Marketing techniques can be defined in to different strategies which are:

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit tChapter 1: An Overview of Marketing

Marketing is process of interesting potential customers and clients in product or service. Marketing process consist of four steps, completed whit the goal of creating value for the target customers. Some of the element are development of communication marketing plan, monitoring the marketing environment, segmentation, targeting and positioning.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is delivery of standard of living to society..

Market through the "marketing mix" which is: product, price, place, promotion. As part of the managing and balancing between strategy and the marketing mix, the Kellogg Company announced that while creating a balance between strategy and marketing mix, the company has developed a unique brand that has helped to raise sales and service levels. The Kellogg company managed the marketing mix through 4P's and the product was the First, the Kellogg chose the product of breakfast cereals with high and light characteristics, which were studied extensively, as well as the researchers conducted by the company in order to know the best product for the customers. Second, is the price, The Kellogg prices the product according to the market conditions and also sets flexible prices in order to compete and obtain the competitive advantage which depending on the growth of sales, however, Kellogg most of the time put discounts and vouchers to win the satisfaction of the customer and success in the market. Third, place, where the Kellogg sells its products through the force of direct sales for resale by the grocery stores and also used the system of intermediary and distributor of certain products and the system of delivery of direct stores such as super brand and distribution through electronic commerce. Kellogg focuses on the emerging market, which contributes to making the company's products available to all customers. Fourth, the promotion, Kellogg built a large brand and used promotional strategies to increase the share of sales, where it sponsored some of the concerts and events under the publication of the brand such as gymnastics and a series of children

Marketing is the process of planning and undertaking the conception, pricing, promotion and distribution of goods and services to create and maintain relationships that will satisfy individual and organisational.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Without quality product it will impossible to achieve. So by focusing into customer concept, product concept is also accomplished.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Product concept: Production concept believes in customers and it says customers are likely to be more loyal. As well as customers favor that products, which offer them, better Quality, performances or new features.

Marketing is the delivery of customer satisfaction at a profit or in the simple words things that are done to attract & retain customer at a profit can be called marketing. This simple definition tells that marketing is customer oriented in nature. If the job of marketing is to sell the products, the simple practice can be to use relation between seller & buyer i.e. relationship marketing. It has been almost thirty years that the Relationship marketing was came into existence. The