Like Roger Federer, they are veterans in their designated field. Simply put, both Federer and Ray Ban are timeless classics. Federer is arguably one of the most attractive men in all of sports. Of course this highly relates to his great physical shape and facial features, but it is also about his class, humbleness, and charm. As mentioned in the audit chart, Federer is considered a great philanthropist as he has helped many people around the world and even has his own foundation. In many ways, he can be thought of as the “perfect gentleman”. The perfect complimenting accessory for an attractive gentleman such as himself is a classic pair of aviator Ray Ban sunglasses.
Of course, attractiveness is only one part of this equation. As mentioned previously, trustworthiness may be more important for actual purchase persuasiveness. Federer’s credibility adds tremendously to his trustworthiness. He may not have won a grand slam title in 2015 or 2016 but he was still ranked in the top 3 in the world, and has a great tract record that has proven his ability to still compete and dominate. When Federer chooses a brand of sunglasses to wear, consumers can be confident in his choice. Much like Federer, Ray Ban does not have to prove the value of their product. They have both been around for a long time, and understand what it means to be great.
Another major reason for I would propose this sponsorship is due to Federer apparently not currently having a sunglasses sponsor. He has some
It would first be helpful to give a physical description of a typical player on our tennis
everyone already likes their brand, so they do not need to try as hard. They also target peoples affective social identities. This is when a brand targets your true, inner identity. They aim to use peoples personal ideals, and personalities to get them to buy products. Then again they can
Limb length has a significant role to play in the success of the tennis serve which can evidently be seen in that over the last few decades the sport of tennis has had few professional players that are shorter than 180cm (McLester & St.Pierre, 2008, p 240).
This organisation specialises in sports apparel and accessories. This sport based business sells items within sports such as Football, Rugby, Golf, Basketball, Cricket, tennis, athletics and pretty much every other sport. However, I feel they are extremely notorious for their very professional and popular football boots. For example, Nike have earned international success and have worked with the likes of Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahimović, Mario Balotelli, Wesley Sneijder, Wayne Rooney and Landon Donovan in regards to promoting their Football related range of goods. However, in regards to my product, Nike has formed many advertising schemes with players such as Zlatan Ibrahimović (left) and
Tiger Woods is a trailblazer who has shown bountiful amounts of people that even when times get rough they can still succeed. Tiger Wood's real name is Eldrick Woods and his father was a huge inspiration to him. (Hasday, page 1) He was given trouble because he didn't have the same race as everyone else although, “he was actually of African American, Native American, Asian, and Caucasian background.” (Britannica School, 2014) Tiger Woods has gone through many tragedies and he is such a strong person that he hasn't let any of them stop him from doing what he loves. (Tiger Crash, 2014)
Australian men’s tennis used to be on top of the world. Aussie legends of the game like Rod Laver, Roy Emerson, John Newcombe, Pat Cash, Patrick Rafter and most recently Lleyton Hewitt, all came from “The Land Down Under” to wage war on the tennis world. Today, Bernard Tomic and Nick Kyrgios carry the Aussie banner. Unfortunately, while they’re definitely talented, Tomic and Kyrgios’ immature and selfish mentalities is their downfall, and it’s preventing Australian men’s tennis from reaching the top again.
Connections with a professional sports team and youth league- Setting their brand for the sports audience which is big and could lead to sponsorships
The cushion tennis courtroom are can be an all weather surface area. The multi-layer cushion program offers maximum player convenience and exceptional toughness for a long time, sometimes through the entire life
Imagine another parallel world where Monfils plays alongside his favorite NBA player, Carmelo Anthony. If he did not play tennis, Monfils would play basketball, which isn’t hard to imagine. With his freakish athletic ability and build, Monfils looks like a slashing small
(Jackbio.com). His shot gives the ball a very high spinning speed. A well-known tennis website used a high-speed camera to record his game. They find out that the spinning speed of Nadal’s ball can reach 4900 spins per minute maximum and 3300 spins per minute on average. Which is much higher than other players. After 2008, his performance on grass court and hard court became better. He is no longer a king on the clay court but a comprehensive player on all kind of courts. Although his athlete talent is widely confirmed, his way of playing often brings him injury. People always question how long he can last being an
Both gold and tennis are popular types of sport, which have certain similarities but essentially are very different. First of all, Golf is very expensive to play in some countries, whereas tennis is ordinarily cheap to play. What is more, accuracy is a crucial skill in golf, though in tennis one need speed. Another difference is that golf is always played outside and there are only few spectators, but you can play tennis both in doors and outdoors and there is substantial audience. In golf you use a club to hit a ball, conversely you use a racket to hit a ball in tennis. Although, both sports are very popular and have certain similarities, there are a lot of peculiarities between them, which makes them quite different.
After this very successful period of Carson’s life, his work began to attract wider audiences: it was featured by many mainstream publications, including the New York Times in May 1994, and Newsweek Magazine in 1996. The main comments from the publications were how Carson stood out for his ability to communicate in mass-media print with a new graphic language, one that worked on a level beyond words. RAY-BAN SHEET His commercial clients included major American brands such as Pepsi Cola, Nike, Levi-Strauss, Microsoft, Budweiser, Giorgio Armani, Ray-Ban and NBC. This particular advert for Ray-Ban sunglasses is a good use of a visual pun. The product was called Ray-Ban Orbs, and here you can see that he uses the sunglasses as the ‘O’ of the word. This idea was also used across posters, print ads and postcards. As you can see in the corner of this ad, unlike the majority of designers, Carson likes to show the reader that he is the designer and insists on most of his ads to carry his name. This use of self-advertising is particularly useful because Carson has seen the opportunity to publicise his name and to show people that he is linked with major brand companies. You may also note that his name is more prominent than the actual Ray-Ban logo and that it appears directly below the logo. By doing this, Carson may feel that his name is more of an
Tennis dates back many centuries ago, and is believed to be played by ancient Egyptians, Romans, and Greeks. It has evolved over the years, and today the tennis style is tremendously different from previous centuries. Many different tennis styles have been adapted over the years, and today tennis has become a more aggressive sport. It is very different from when the players use to ding the ball back and forth across the net. Today tennis is played with a lot more force and it has become a more engaging sport from the sport it used to be just a century ago. The William Sisters, Venus and Serena Williams, have had a huge impact on the game of tennis. When they peaked to fame it changed the way everyone saw the game of tennis.
(2012) This leads me to question if fashion apparel is competing with industry’s sportswear markets by compromising the performance enhancing qualities for garments that are simply just aesthetically pleasing. (Morganosky, 1984) elaborates on this stating that consumers are willing to pay higher prices for apparel with a high aesthetic value regardless of the low functional value. Ko et al. (2012) agrees consumers’ value fashion and quality however argues they are not willing to pay a high price for something new and innovative. (Dickson & Pollack, 2000) add to this statement in relation to sports garments with female consumers regarding aesthetic aspects such as style and brand characteristics to be more essential than the functional aspects such as comfort and other physical performance-enhancing features. Similarly (Eckma et al., 1990) reports on the evaluation of purchase behaviour in women’s apparel. Style was chosen as more important in determining rejection or adoption of the garments. A visual criterion seems to have the greatest impact on selection of apparel such as fashion-ability or popularity, aesthetic appeal, and self-expression (Eckma et al., 1990). Although it seems there is a divide in opinion when it comes to retail pricing the majority of research studies seems to suggest there is a major emphasis on the aesthetic appearance.
Even though Adidas is sponsoring top athletes like tennis player Anna Kournikova, the soccer player Zidedine Zidane and L.A Lakers’ basketball player Kobe Bryant, the focus