What Kind Of Marketing Skills And What Types Of Leadership Styles That Angela

Leadership in an organization often plays a critical role, and is frequently, though not always, one of the major drivers of the success or failure of a company. (Bass, 1990) Effective leadership helps a company through times of peril and brings a future of brightness. It makes a corporation successful. However, what is leadership? According to Kouzes and Posner, it is the art of mobilizing others to want to struggle for shared aspirations. (1995, p.30) Leaders set a clear direction for us; they help us realize what is ahead; they support us to achieve and win; they encourage and inspire us when we feel depressed. Without leadership, an organization will degenerate into chaos and unstructured because people view things in different ways.

Good management and leadership are essential for organizations to operate and additionally for the businesses to prosper. When businesses are well administered, they can function successfully and they can function effectively. Managers have exceptionally effective and strong plans, mangers have systematized structures, organizations, and they also assess effects. When businesses are appropriately directed, they acclimate to modifications in the situation and cultivate cultures that encourage obligation and improvement. Mutually good management and good leadership are essential to maintain organizational performance.

While reading through Eileen Fisher, Repositioning the Brand, it became apparent early on that the company’s main issue was relevancy—an issue that many companies face in today’s market. Keeping the company current in order to attract new customers while not abandoning already loyal customers in the process is a huge challenge that EILEEN FISHER struggled with. For purposes of differentiating between the company and the person, “EILEEN FISHER” shall refer to the company for the duration of this analysis summary.

* Branding and advertising has historically been a sponsored output and how much creative input was provided by the CEO is unknown. Competitions, for instance, can be held where a premium SMS can be sent to vote for the best branding, resulting in an improved brand which has been socialised and proceeds from the SMSs can go to implementing selected

Barbara began her career in Fashion in the early 1960′s working as a freelance fashion illustrator covering all the important fashion collections for the major publications of the day, including Women’s Wear Daily, British Vogue, the Times, the Observer and the Sunday Times.¨ (http://www.barbarahulanickidesign.com) This talented fashion designer won the 2012 Queen's new year honors which was just recent. She has been a success to life ever since the 1960ś and she is still on her journey for more victory. ¨In 1964 she founded, with her late husband, Stephen Fitz-Simon, the boutique BIBA, beginning as a small mail-order business featured in the fashion columns of newspapers such as the DAILY MIRROR.¨ (http://www.barbarahulanickidesign.com). She is a big inspiration to women that think that the only way to have money is from a wealthy husband. She made millions before finding the love of her

In 2006, they and their partners sold their remaining 44 percent to Neiman Marcus, an American luxury department store. This was essential due to the fact that with this action, Kate Spade products earned its brand name to be associated to high-ranking values. Later during this same year, Trudy Sullivan, president of Liz Claireborne Inc., acquired that share of Kate Spade from Neiman Marcus. Consequently, a new strategic plan was implemented which served the purpose to expand Kate Spade with approximately 200 boutique shops both domestically and internationally. This trend is observed to be a strategic alliance, because multiple organizations, in this case Neiman-Marcus and Claireborne Inc., co-operated into a partnership in sense of the goal of pursuing an area of mutual interest. All three companies are related to fashion design, so the conclusion is that the entrepreneurs of Kate Spade had the intention to achieve business success through co-operation with the right strategic

Tory used funding from her husband at the time, Chris Burch, to start up her company. She spent eight months working as Creative Director, CEO, and CCO before the opening of the first store, located in Nolita in New York City. Ms. Burch had a vision: to provide affordable luxury

At the present time, leadership, especially effective leadership plays an increasingly significant role in the organization, which can be regarded as the process of affecting activities of an organized group in its efforts forward target setting and target achievement (Daft, 2011). From this perspective, organizations in every walk of life are in pursuit of effective leadership in order to ensure the competitive advantage (Schriesheim et al., 1999). Although there is no unique definition about effective leadership, precisely, in light of Lussier & Achua (2007), there are two basic requirement on effective leadership: for one thing, effective leadership will ensure that reach the target of the group can be reached effectively; for another, leadership can impose positive influence on the group members, and motivate them to Maximum their potentials.

In today’s competitive world, leadership skills are crucial for both personal and professional development. Leadership is an important function of management which helps an individual or a business to maximize efficiency and to achieve goals. Leadership has different meanings to various authors.Most commonly, leadership is defined as influence, that is, the art of influencing people so that they will strive willingly and enthusiastically toward the achievement of group goals. (Koontz). Leadership is the process of influencing the activities of either formal or informal group in the task of goal setting and goal achievement. A leader is one whose magnetic personality innervates people for some cause. Not by words, but by their actions is

In the end, I developed the understanding that brand leadership(s) are those leading brands that are not only majority fascinating but highly relevant and outstandingly unique. They are often highly sought through by not only consumers but also by employees. Through brand identity and brand association, these institutions continue to grow not just for the consumers and organization but also for the economy. Outside of my mentioned developed understanding, I concluded that brand leadership is defined through a few

Initially, I did not think Eileen Fisher Inc.'s (EFI) CSR work was being efficaciously translated into brand equity. While I still believe more can be done, I realize Ms. Hall and her cohorts are effectively engaging in a plethora of activities that bolster the value of the EFI brand, a feat they manage to accomplish in a fashion true to the structural design that has been imperative to the brand’s success to date. EF's architectural blueprint has been rendered in a manner consistent with the elegant and subtle execution associated with Eileen Fisher's designs, skillfully extending these sensibilities to include the process by which they leverage their efforts into brand equity.

Organizations depend on the management and leadership skills of individuals in order to be successful. Leaders do not have to be managers but are equally important. Leaders are individuals who possess traits, behavior and abilities to influence others to accomplish tasks and other needed objectives for the company. Leadership is defined as “the ability of an individual to influence, motivate, and enable others to contribute toward the effectiveness and success of the organization. . . .” (House et al., 1999, pg. 184).

4) This is a very interesting case study. I definitely learnt a lot from it. For fashion business, I have different opinions about fashion designers’ companies and fashion retail companies. For fashion designer’s company (like Chanel), they do not need have much marketing research. Like Delacroix, Chanel are entertainment company and are not perceived as a company driven by customer suggestions (like Apple). Customers are willing to buy new collection in each season for the most fashionable trend. They are buying new design, new inspiration and new innovation. Excess marketing research is not

Her transformation of Burberry had become a text book example of how to transform a business that other luxury brands are sometimes said to be “doing a Burberry” (Financial Times 2004). In 2005 Angela Ahrendts, replaced Bravo as Chief Executive who made changes to Burberry product line by making checks more stable and by focusing more on higher-margin products like handbags and perfumes (Friedman 2011).

This era has become very competitive and in order for organizations to be successful they need leaders to establish and manage relationships and lead their subordinates accordingly in order to achieve the company’s mission and objectivity. Leadership overall plays a very important role in the success of a company because the leader controls their subordinates behavior. If subordinates have uncertainties that are not directed accordingly it can result in an unhealthy environment, and in turn it will affect the growth of the organization, therefore good leadership is necessary.