WHAT IS CORPORATE SOCIAL RESPONSIBILITY?
Corporate Social Responsibility has been evidently growing with Liberalization, Privatization and Globalization. As said by William Jr. Ford, Chairman, Ford Motor Co. "A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place", therefore booking profits for yourself in such a manner that is socially, environmentally and ethically acceptable thereby leading to an overall positive impact on society.
10 CSR PRACTICES TO BE FOLLOWED BY FMCG SECTOR
CSR IN INDIA
The concept of Corporate Social Responsibility (CSR) is not new in India. It emerged from the ‘Vedic period” when history was not recorded in India. In that
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Few of the practices that Fast Moving Cosumer Goods should bring into operation has been categorized in following ways that could be fruitful for the overall development of society. * UPLIFTMENT OF THE LOWER SECTION OF SOCIETY
The major areas that has to be concentrated for the upliftment of society is by eradicating poverty and hunger and by promoting school education in rural areas. We have various programs such as SUNDESH of DABUR’S that focus on ensuring overall socio-economic development of the rural & urban poor on a sustainable basis, through different participatory and need-based initiatives. It aims to reach out to the weaker and more vulnerable sections -- such as women and children, illiterate and unemployed – of the society. Also we have TCCI( Tata Council for Community Iniatives) working in collaboration with United Nations Programme India has crafted Tata Index for Sustainable Human Development, a pioneering effort aiming at directing, managing and enhancing the community work. Also we have ITC working with the concept of Triple Bottom line that would lead to social, economy, environment and social development. Major key focus area of the company is on raising agricultural areas for maintaining the productivity and helping the
In my paper I will be discussing the topics related to corporate social responsibility. Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and
The author tries to find out whether making CSR a mandatory requirement for the companies as a social responsibility will help in the upliftment of the society. CSR models previously were voluntary actions taken up by the corporations but the new CSR norms mandate this responsibility. The country is now moving towards MANDATORY, NOT VOLUNTARY CSR regimes. This Article begins with the origin of CSR during the Earth Summit in early 90’s and then its scenario in the Indian corporate sector. Some of the examples of volunteer CSR activities showcased the sincere efforts taken by certain major tycoons of Indian corporate sector and now after India being the first country to mandate CSR in the Companies Act will be a boon for social upliftment or not. According to the author, working for the undeveloped communities for the country is a work that required moral values within an individual or a corporate, making it mandatory will only add more confusions and an opportunity to tainted companies to go smooth in the eyes of law by means of corruption or extortion in the system. Moreover, penalizing only if reason not displayed by the Board in their Annual Report will not be the solution to the problem. This article will seek an understanding whether mandating CSR will be a boon to social upliftment or not and concludes by suggesting certain rewards or tax benefits for
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
On the other hand companies are pressured from governments ,competitors, and employees to address the environmental, social, and issues such as climate change, obesity and human rights (Bonini, Timothy & Mirvis, 2009).
Company X is a plastic injection molding manufacturer located in Highland, Michigan. The company had started in 2005 and survived the hard economic times. Company X started out by first doing applique and added 6 months ago injection molding. There are two owners, and there are less than 75 employees. Every company small or large should take social responsibility.
Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue
CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit.
A combination of recent changed to the world scene and pressures from public opinion now requires corporations to take on a new role, social responsibility. Corporate social responsibility is a corporation’s initiative to monitor and ensure compliance with the law, ethical standards, and norms. It can also be defined as corporation’s actions that further social good and go beyond the interests of the firm in order to make the world a better place. Essentially a corporation should embrace the idea of corporate citizenship, the idea that businesses are socially responsible for meeting legal, as well as ethical and economic responsibilities placed on them by shareholders. Although this is an alluring concept, it is also a flawed one. It
CSR programs ranges from community development to development in environment, education, healthcare etc. Provision of better medical and sanitation facilities, constructing schools and houses, and making the villagers more self-reliant by providing vocational training programs are the amenities that the organizations focus on. Many of the organizations are helping other peoples by providing them high-quality standard of living. Also, organizations are increasingly joining hands with non-governmental organizations and utilizing their expertise in developing programs which address wider social
First of all, what does Corporate Social Responsibility means? When we are talking about corporate responsibility, we talk about active and voluntary social, economic and environmental improvement contribution from companies, with the aim of improving their competitive position and their added value.
A recent study published by Ernst and Young (2011) stated that 80% of top companies in Austria do not report their performance in terms of Corporate Social Responsibility. Reports that are published are not well integrated in the annual financial statements and are often not verified by external auditors. However, more and more companies adopt standards of the Global Reporting Initiative (GRI) and become more and more aware of the importance of these issues.
Corporate social responsibility (CSR) has not been around for a long time and it started to gain some movement in the second half of the 20th century (Barnett, n.d.). CSR started out from the 1960’s & 1970’s social activism movements concerning preserving the world for future generations. In 1991, Dr. Archie B. Carroll, a business management author and professor, defined corporate responsibility by using a pyramid shaped diagram. The 4 responsibilities of a business, from the bottom of the pyramid to the top, are economical, legal, ethical and philanthropic. The economic level is foundation of the pyramid and deals with maximizing shareholder earnings, staying
Corporate Social Responsibility is described in regards to the Japanese's Internet market, Yahoo Japan Corporation (the Company) along with its consolidated subsidiaries and affiliates (the Yahoo Japan Group) to involve a full commitment on their part to the realization of an Internet environment that is characterized by safety, security and harmonious "with the expectations and needs of society." P38)
The concepts of corporate social responsibility (CSR) have been evolving for decades. At the very beginning, it was argued that corporation’s sole responsibility was to provide maximum financial returns to shareholders. However, it became quickly apparent to everyone that this pursuit of financial gain had to take place within the boundary of the legal system (Carroll, 1979;1991). Bowen’s 1953 publication of ‘Social Responsibility of Businessman’ was considered by many scholar to be the first definitive book, to explain the idea behind CSR. Following Bowen’s book, a number of works played a vital role in developing the social responsibility concept (Cheit, 1964; David & Blomstrom, 1966; Carroll, 1979;1991).
In the second phase Indian CSR (1914-1960) was dominated by the country’s struggle for freedom and Gandhi’s theory of trusteeship influenced it fundamentally. The aim of which was consolidation and amplification of social development. During the whole period of struggle for freedom, Indian businesses proactively engaged in the process of reformation. Not only did firms see the country’s economic development as a protest against colonial rule, they also participated in its institutional and social development (India Partnership Forum 2002, 11). The vision of a free and modern India stimulated the involvement of corporate sector.