Working Capital Simulation: Managing Growth
Gregory Smith
FIN/571
March 10, 2015
Mrs. Debra Hartsfield
Working Capital Simulation: Managing Growth
The Harvard Business Simulation asked that one act as the C.E.O. of Sunflower Nutraceuticals (which will be referred to as SNC throughout this paper). Within the simulation there were phase in which decisions were made to help SNC with the growth of the company. This paper will explain the decisions made will influence SNC to estimate the value of the company, the working capital of the company, and evaluate the general affects associated with the limited access of financial mix.
Sunflower Nutraceuticals Background
SNC is a privately owned organization that is a large distributor and
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Phase II. SNC Simulation (2016-2018)
In phase 2 there are 3 opportunities presented, these opportunities are:
Pursue Big-Box distribution – SNC established a partnership with Mega-Mart, the organization saw an increase in sales during 2016-2018. This did come with a reduction in EBIT as a result of the decision. The partnership will still prove beneficial in the long-term.
Expanding Online Presence- By expanding online presents SNC will have the opportunity to expand into new retail markets. SNC’s partnership with Golden Years Nutraceuticals has enabled the organization to attain a larger more diverse market. Between 2016 and 2018 there is an increase in sales and no negative impact to working capital.
Developing a Private Label Product- Making an agreement to develop a private label product with Fountain of Youth Spas modestly increased EBIT margin modestly resulting in an increase in accounts receivable and inventory balance (Harvard Business Simulation, 2013).
Phase III. SNC Simulation (2019-2021)
Like phase 2 there are 3 opportunities presented in phase 3. These opportunities consist of:
Acquiring a high risk customer- Midwest Miracles is a potential high-risk acquisition with excessive debt and presents a risky financial situation for SNC. Taking on Midwest Miracles will increase future sales in 2019, but will increase accounts receivable by 190 days and create a longer invoice pay out. The
CitedBrigham, Eugene F. , and Phillip R. Daves. Intermediate Financial Management. 8th ed. Mason: Thomson South-Western, 2004.
The company was recently presented an opportunity by its largest retail customer to significantly increase its share in their private label manufacturing. The prospect of growth was risky, since it
Mirzayev, E. (2015, July 7).Target vs. Walmart: Who's winning the big box war? Retrieved from
Recently, however, competition has become stiffer and such large biotechnology firms as Genentech, Amgen, and even Bristol-Myers Squibb have begun to recognize the opportunities in SIVMED’s research lines. Because of this increasing competition, SIVMED’s founders and board of directors have concluded that the firm must apply state-of-the-art techniques in its managerial processes as well as in its technological processes. As a first step, the board directed the financial vice president, Gary Hayes, to develop an estimate for firm’s cost of capital and to use this number in capital budgeting decisions. Haves, in turn, directed SIVMED’s treasurer, Julie Owens, to have cost of capital estimate on his desk in one week. Owens has an accounting background, and her primary task since taking over as treasurer has been to deal with the banks. Thus, she is somewhat apprehensive about this new assignment, especially since one of the board members is a well-known Northwestern University finance professor.
Additionally, acquiring Atlantic Wellness as a client will help increase SNC’s sales significantly but will sacrifice portions of inventory and accounts receivable. Because of their current cash position SNC must keep a minimum of $3 on hand to meet their company’s operational needs therefore sacrificing portions of inventory and accounts receivable may not be a good idea. However, there is a positive for SNC. The risk of inventory and accounts receivable can be equalized by negotiating a profitable deal with merchant Ayurveda Natural.
SNC provides dietary supplements to individual customers and distributors. The company currently is only able to keep the minimum required cash on hand to run the business’ operations, and have had problems making payroll recently. The company and the nutraceuticals industry are
Baker, M. & Wurgler, J. 2002, ‘Market Timing and Capital Structure,’ Journal of Finance, vol. 57, pp 1-32
|the industry and its challenges it is important to understand its various phases of growth so far. |
The third phase is called the development phase. In the development phase, the engineers are focusing on the objectives.
arumugam, t.t. (2007) 'An analysis of discounted cash flow (DCF) approach', An analysis of discounted cash flow (DCF) approach, vol. 1, no. 57, Sep, p. 290.
In the year 1998, a research was conducted by Herbert J. Weinraub and Sue Vischer on the polices of a cross-section of ten different industries over ten years period. The results showed that industries do follow significantly different aggressive/conservative working capital policies, and they remain stable relative to each other over extended periods.
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Working capital management is important part in firm financial management decision. An optimal working capital management is expected to contribute positively to the creation of firm value. To reach optimal working capital management firm manager should control the trade off between profitability and liquidity accurately. The purpose of this study is to investigate the relationship between working capital management and firm profitability. Cash conversion cycle is used as measure of working capital management. This study is used panel data
The third chapter is allocated to discuss the methodology and conceptualization of the study in detail. That is research problem will be conceptualized based on the literature review. Hypotheses are formulated according to the conceptual model and literature review. Next operationlalization, data collection techniques and method of analyzing impact of working capital management on the profitability of trading firms.