1 – According to the I/O model, what should a firm do to earn above-average returns? 2 - What does the resource-based model suggest a firm should do to earn above-average returns? 3 - Why is it important for a firm to study and understand the external environment? 4 - What are the differences between the general environment and the industry environment? Why are these differences important? 5 - How do the five forces of competition in an industry affect its profitability potential? Explain.

1 – According to the I/O model, what should a firm do to earn above-average returns? 2 - What does the resource-based model suggest a firm should do to earn above-average returns? 3 - Why is it important for a firm to study and understand the external environment? 4 - What are the differences between the general environment and the industry environment? Why are these differences important? 5 - How do the five forces of competition in an industry affect its profitability potential? Explain.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 1DYMP

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