(1) Refer the discussion in Chapter 3, Paul Trott, Innovation Management and New Product Development, 6th Edition, 2017 on crowdsourcing. (a) Discuss how crowdsourcing is applied to generate product ideas. (b) Choose one industry and discuss the possibility to apply this crowdsourcing concept likely leading to business success and sustainability.
(1) Refer the discussion in Chapter 3, Paul Trott, Innovation Management and New Product Development, 6th Edition, 2017 on crowdsourcing. (a) Discuss how crowdsourcing is applied to generate product ideas. (b) Choose one industry and discuss the possibility to apply this crowdsourcing concept likely leading to business success and sustainability.
Chapter7: Entrepreneurship
Section7.5: Managing A Small Business
Problem 1CTQ: What led MailChimps founders to change its focus on the customers they were selling to?
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![Instructions:
(1) Refer the discussion in Chapter 3, Paul Trott,
Innovation Management and New Product
Development, 6th Edition, 2017 on crowdsourcing.
(a) Discuss how crowdsourcing is applied to generate
product ideas.
(b) Choose one industry and discuss the possibility to
apply this crowdsourcing concept likely leading to
business success and sustainability.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F339815b7-a2b0-4a8a-8042-38dec478a746%2Ffeef730b-bf2b-411f-9d71-a4415ad13751%2Fcozluvv_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Instructions:
(1) Refer the discussion in Chapter 3, Paul Trott,
Innovation Management and New Product
Development, 6th Edition, 2017 on crowdsourcing.
(a) Discuss how crowdsourcing is applied to generate
product ideas.
(b) Choose one industry and discuss the possibility to
apply this crowdsourcing concept likely leading to
business success and sustainability.
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