1. Assume you are the marketing manager for a new gym and spa chain that is about to open. Conduct a microenvironment analysis for your service company.
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- In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control - Balance score card, Budgets, SchedulesIn your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control -…From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.
- From the current 7Ps of your chosen company (NETFLIX), suggest some strategies on how they can improve each marketing mix (7p’s) so they can continuously provide good experience and satisfaction to their target market.Imagine your retail shop is going into bankrupcy during this economic crisis due to COVID19. You are trying to revive back your business by venturing into an online store. Now you have to focus on selling brands rather than selling products. How do you change the perception of your customers using the issues below: Issues in consumer imagery: 1.Product positioning and repositioning 2.Positioning of services 3.Perceived Price 4.Perceived quality 5.Store service image 6.Manufacturer’ image 7.Perceived risk3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management
- 1. What is the best activity recommended in market analysis that is suited for a coffee shop business? 2. Why is unique selling proposition important?Advanced Marketing PlanAdvanced : Part IThroughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.) Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)Scenario #1Travel Supreme is a start-up travel organization…You advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.
- You are advising an established consumer technology business with aspirations to grow across the Asia-Pacific region. After conducting a comprehensive trial of a new marketing campaign for your Al-driven espresso machines in key markets your uplift model analysis suggests that your current client base falls into the following categories:lost causes: 67% sleeping dogs: 17% persuadable: 14% sure thing: 2%Answer the following: 1. Explain the impact of each category 2. What you would recommend to the account manager based on these numbers?Imagine that you want to start your own business. For your business (e) Develop a brief marketing strategy for your new business, and state your marketing strategy, including short-term and long-term strategies (f) Will vour business hire employees or independent contractors (ICs)? Why? What reasons do you have for choosing employees or ICs? Does your classification conform to the law? (g) What are some of the major legal risks your business may face in employment, marketing, sales, purchasing and/or development (vou may wish to consider tort risk, criminal law risk, agency and employment risks, contract risks, or any other legal risks). Be sure to respond to all parts of all questions by 11:59pm EST Sunday.Write a 1,400- to 1,750-word paper in which youdescribe a successful organization. Choose ONE of the elements ofthe marketing mix (product, place, price, and promotion) that youfeel is most important to the companyâs success and why. Be sure toinclude a discussion about the other three elements of themarketing mix as well.