1. Explain what is meant by a market-oriented mission statement and discuss the characteristics of an effective mission statement. Research for mission statements and discuss in class session:
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- identify Coca-cola’s current mission statement. Critically review the mission statement and discuss whether it adequately describes the company's identity and serves its purpose. Revise the mission statement by incorporating the 9 components of a mission statement.• Which of the following is the first step in strategic planning? a) Set objectives and goals. b) Develop business portfolio. c) Define the company mission. d) Plan marketing strategy. e) Identify threats and weakness.Description Which of the habits refer to the mission statement? (a) Think win-win (b) Begin with the end in mind (c) Put first things first (d) Be proactive Define the terms internal customer and external customer. Is the main concern of most consumers the price of the product or service? Explain. List and explain the six most important factors that influence consumer purchases. (Please solve all questions and don't give handwritten solution)
- Mission statements guide an organization’s decisions and strategic plans. Locate an organization’s mission statement. Evaluate the effectiveness of the organization’s mission statement. What changes would you propose the organization make to the mission statement?Participants create a mission statement for the work you do. Use the these questions in Defining Your Mission • Why do customers remember us? • How do customers feel after they deal with us? • What do customers tell their friends about us? Q1: What is your mission statement? You can just answer these three questions or come up with a specific statement.Please Help! This is for a 3-year strategic plan for the Business Strategy Game based on footwear. Write two to four sentences setting forth the long-term direction and strategic path that management intends to follow. The statement should clearly articulate your answer to "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. You may want to summarize the essence of your strategic vision with a phrase or company slogan.
- Indicate yes or no whether the following components contains in the mission statement (1st column). Evaluate a mission statement using the following: Write the excerpt stating the components from the current mission statement. Re-state the excerpt from the Mission Statement that you think needs improvement or addition from the analysis MISSION STATEMENT To serve great tasting food, bringing the joy of eating to everyone Components Yes / No Excerpts from Mission Statement Re-statement 1. Customers 2. Products / Services 3. Markets (Geographically, where does the firm compete? 4. Technology (Is the firm technologically current?) 5. Concern for survival (Is the firm committed to growth and financial soundness?) 6. Philosophy (What are the basic beliefs, values, aspirations & ethical priorities?) 7. Self - Concept (What are the firm’s distinctive…Using a marketing planning framework of your choice, prepare a medium term strategic marketing plan and present it to the board of directors by including the following areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy, competitive advantage• Tactics - 7 Ps, Organizational structure • Actions & Control - Balance score card, Budgets, SchedulesA vision statement is known as the picture of a company and lays down the foundation for a sound mission statement. Both vision and mission statements are considered vital in setting the direction of a company and generating a viable identity for its stakeholders as well. A mission statement is ideally built by keeping a few essential components in mind and it serves a specific purpose for the company. Being a student of strategic marketing, you are provided with two mission statements as under: “Maqsood and Sons firm is a team of committed professionals, providing innovative and efficient financial solutions with the help of modern technology to create and nurture long-term relationships with the customers. The skillful employees and equal growth opportunities ensure our shareholders invest with confidence in us” “Quality-rich the daily lives of individuals, families, and communities by providing quality home care products, which offer convenience, quality and affordability”…
- Topic: You must prepare a basic business plan for a small or medium enterprise (SME) that is either (i) hypothetical (that you envisage) or (ii) operating in real-life (with which you are somewhat familiar with). Objectives: To design the fundamentals of a business that is viable (i.e. profitable) and to ensure and demonstrate this in as many aspects of the project as possible. The following conditions must be met: - Overview: Summarize key background information about your company; explain its main purpose and aims. - Products or services: Describe your main products or services. Why could they be unique and appealing to consumers? - Target market: Is there a clear (medium or long-term') demand for it? Is it worthwhile to start dealing with it at all? Competition: What are some of the drivers of competition? What are some strengths and weaknesses of your competitors? Site selection: Some fundamental geographical and economic advantages and disadvantages of the chosen site should be…week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurantâs business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…A. Identify the critical success factors (CSF) of an organization?B. Describe the CSF approach methodology in IS planning?C. Discuss the use of business systems planning (BSP) in IS planning?