1. From the broad classification of event, choose one ( 1 ) specific promotional, corporate oreducational event. Select one classification only.2. Who are the stakeholders involved in the organization and implementation of the event? Nameat least five then describe their way of involvement in the event.3. Write your answer on the table provided.Promotional,StakeholderStakeholderStakeholderStakeholderStakeholderCorporateor Promotional #1#2#3#4#5educationaleventSpecific type of ProductInvolvement in Involvementin the Event:EventLaunchingInvolvementInvolvementInvolvementof Tanduay the Event:in the Event:in the Event:in the Event:Rhum Light

Corporation Educational Event Corporate diversion portrays private occasions held by enterprises or…

Answered: 1. From the broad classification of…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.
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